If you are slightly familiar with SEO, surely you have heard the adage, “content is king.” Well, that is not what we are going to discuss today. Perhaps you have done market research, looked into different web pages, and applied what you have learned to your content. With all the knowledge and confidence, you posted thinking it will do well. However, you waited and waited for months, and the numbers aren’t high as expect. Page rankings still remains poor. Frustrating doesn’t even begin to describe the situation.
Don’t despair because not everything went down the drain. Having said that, let us go to the possible reasons why you did not rank.
- What is your topic?
There are many ways search engine algorithms look at to position your website. It varies from link profile to page speed. But do not start thinking of doing something about those things, focus on the content first.
- What is your content about?
- Does it provide solutions to the questions asked by users?
- Is your topic pertinent to a bigger audience?
These are the queries you should answer to know the applicability of the content.Your content has to have various assets so that search engines can appraise it as useful. Your content should be reliable, innovative, and associated to the webpage where it will be shown. Search engines do not want to entertain plagiarized copy of any article, duplicated, or useless content. If you need a concrete basis, just look at the Google’s search results page. The top-ranking pages are creative, unique, and straightforward.
Research first before you write your own content. The important thing is not to rush things because the users will always go for a well-thought of content. So, make it easier for audience. Write something relatable and understandable to the public.
- What are the keywords you are utilizing?
You need to be specific because that is where you will get your customers. Go for long-tail keywords and not just general and broad keywords.
- Continue to improve!
We may be discussing for hours but remember that ranking happens when your content is applicable! In the same light, content even keywords that were pertinent in the previous months can be irrelevant today.
Check the keywords of your content and update when need be. Make use of a keyword research tool and learn the latest changes. Search your keywords and take a look at your competitors and know the following:
- Would the presence of a strong contender have an effect on your ranking?
- Were they there when you built your site and make your first keyword research?
These questions will assist you think on how you will consistently update your content.
- Link profile is not strong enough.
- Inbound links matters a great deal. It will not rank without a strong link building scheme. Think of links from the viewpoint of the users.
- Links come from other websites that believe in your website. They saw that your website is worthy and reliable.
To summarize, let us remember that a lot of technical SEO problems could have something to do with your rankings. At the end of the day, content creation is important. However, updating them is more important. Thus, take time to update your keywords, webpages, content, and links to address the concerns of your users.