Scottsdale Web Design – 4 Suggestions in Improving Horrible Websites (Part 2)

In part 1, I discussed two suggestions on how to revive a dying website. First, it was about listing your goals, and the second is to follow a game plan in order to achieve these objectives. Now, I shall continue on the 3rd and 4th tip.

person holding pencil near laptop computer

  1. Be the leader.

When a client goes to you to do site optimization, they direly need your help. They desire to be ushered by the masters who can inspire them to grow, to be enhanced, and be polished.

When there is a complicated and greater probable failure in optimization projects, the demand for a lead role becomes more important. When I say lead role, it could mean the SEO expert or simply just an ordinary person with enough knowledge. Managing project is more difficult when websites are disorganized. Horrible sites are a representation of the business strategy and history. Everything can change with the correct leader.

The following are the functions of a good leader:

  • One who organizes the project plans, and sticks with agreed roles, tasks, activities, and methods.
  • Collects facts and findings from key employees and guarantees that the reporting is useful and punctual.
  • Checks quickly if the calculation can be true in the strategy, to permit expertise with the methodical roadmaps, and does the change when necessary.
  • Clear client/business objectives into the optimization project plans and strategies that really works.
  • Focuses on actions, scrutinizes aftermath, and encourage people to focus on the things they are good at.
  • Puts things together and retains the comprehensibility, commitment, and expected performance.
  1. Focus on everything you think is important.

A substandard site can drain your finances, your time, and your enthusiasm to work. Improve what you can and continue to work for what you want to achieve. You need to learn how to prioritize your tasks.

  • Google Docs is an awesome way to allow people to have access to same information. Your team does not have to be in one location. Using an online tool like Google Docs, anyone in the team can freely edit and update the needed documents. Any authorized personnel can access documents wherever they may be in the world.
  • Not only that, online tools help destroy geographical barriers. Everyone in the team will know what to do because there will be a task list for everyone to see. Plus, there will be excuse to be late for work or missed the bus.
  • Trello and ToodleDo are other free tools you can use. These websites can make your life easier in managing your website repairs. When you have done this, everything is in its place and the only thing left to do is to make sure that everything is working well. Additionally, set exact anticipated time to complete each task.


Websites are not the same. There will be distinction between one and another. You may think that website optimization projects are hopeless from the start. There could be potential risks and dangers. When faced with a horrible site, all you need to do is apply these tips: