Podcasts are episodes accessible for free on the internet. Because sometimes people love to listen than read, there are over 30 million podcasts in iTunes, and more than 800,000 podcast shows. Additionally, a study by Edison Research said that 38% of millennials from 18-34 years old listen to podcasts. This data online proves that it a powerful tool. Finally, podcasts has been acknowledged to be an asset to SEO.
Podcasting significantly rose to fame by the end of 2004. It went on progressing, and as now, it is expected that more podcasts penetrate the SERPs.
Doing More SEO-Friendly Podcast
So, the first question would be…how can you accomplish this? Here are some important tips:
Learn the Fad
Just like anything else, you need to find out what popular keywords and topics are. First, you gotta stay updated with current trends. Assuming that you are looking for a good SEO-connected topic for a new podcast. This could be your starting point to do a keyword research. The minute you have the list of keywords, build the queries and work on them.
Hone Your Podcast Voice
Although Google’s NLP can pick-up and articulate keyword, not speaking clearly will give AI bots a problem. Having said that, the host in your podcast should have a strong and clear voice for Google to pick up the keywords and phrases while conversation is going on. Eventually, a great voice and an equally great topics will get the attention of many listeners.
The Significance of Transcriptions
Next, you need to provide transcripts. I know, this is such a tiresome task as for an hour of audios. So, expect enormous transcripts. Usually, the ratio is 4:1 meaning for a 15 minutes recording is one hour of transcription. But that should not dampen your spirit as there are a lot of tools that can do the job for you. Despite that, you still have to check if there are any “ums” and “uhs” and be able to make it readable. Examining and cleaning of the texts of your sound files may take longer, but this will help you rank in the end.
Do it by Chapters
Dividing into chapters will help make your podcast easier for your audience. Why so? Well, this will permit listeners to skip and go to the topic they are looking for without even completing the whole audio file. Moreover, making a table of contents available is the best means of integrating keywords on the page. If you do the chapter approach, it will make your podcast appear very organized not just to the users but to the search engines as well.
Of course, it needs a few details like listening to the sound file and jotting down the accurate time as in hour: minute: second is most helpful to your listeners.
Add the Descriptions
A write-up furnishes legible text on the page of your podcasts. This way, the listeners will have an idea of what is to come even before they click play.
Just like the blog posts on your site, make sure it contains keywords you are ranking for. You might ask, should you transcribe a podcast even if you have an appropriate description? Well, yes. This is to give a summary of your podcast while the transcription is the script of the entire show.
The bottom line is: podcasting personalizes your brand, shows your skills, and create and develop relationships.