One general misconception of many people is the more pages you have aiming a certain keyword, the more chances you have in ranking well. But it is a misconception that remains a misconception because the truth is, that approach will not help you. In fact, it instead will damage your SEO. The truth is, you are your own rival.
As a result, every page will have decrease CTR, decreased authority, and much reduced conversion rates. This blunder is called keyword cannibalization.
Keyword cannibalization is called that way because you are actually reducing your results and dividing your links, content, CTR, and even your conversion rate; your pages pitting with each other and see which of your pages corresponds better to the keywords.
6 Adverse Consequences of Keyword Cannibalizaton
Unfortunately, keyword cannibalization brings more catastrophic misfortune to your SEO. The thing is, numerous people do not know. They would feel good that their page is ranking pretty good. The realistic implications are crystal clear. There will surely be inquiries directing to the wrong page, loss of site traffic, unstable ranking in SERP, and finally, loss of sales will follow. You may wonder why so, here is a list of the reasons:
You are reducing the Authority of the Page
As mentioned earlier, having more authoritative pages will divide your CTR to various mildly pertinent pages. In the end, you have turned your pages against each other competing for page views and ranks in SERP.
You are Actually Reducing Your Anchor Text and Links
Backlinks that should be in just one merged data are now divided into two pages. In the same way, your internal links and anchor text are directing your audience to numerous various pages instead of just one authoritative page on the topic.
Chances are Google with Depreciate the More Pertinent Page
Keyword is the key to assist Google to know the topic of your pages. If you use the same keywords then Google will try to figure out which of the pages are the most appropriate. So, if your content is so like each other, Google might make a mistake and rank down an authoritative page. More on: 3 Tips to Follow for You to Gain Google’s Favor
You are Wasting Your Crawl Resources
Crawl resources means the many times that a search engine spider crawls and examine your site at any one time. Should you have many pages having the same keyword, crawling and indexing of pages will be done but not needed. Perhaps in small crawl resources it is not noticeable but with larger websites the difference are obvious. More on: 8 Things to Check When Evaluating Crawl Hygiene
It is an Indication of Unsatisfactory Page Quality
A lot of pages aiming for the same keyword only indicates to your audience that your content was possibly unbearably expanded. This is a clear sign to Google that your content might not correspond with your keywords on every page.
Conversion Rate Will Negatively be Affected
Unavoidably, one of your pages will have good conversion compared to the other pages. Therefore, rather than leading new people to that page thus, recognizing it as the best authoritative page, you will be missing on possible leads when they end up on less pertinent pages.