In part 1, I already discussed quite a few mistakes to avoid when doing your keyword research. The truth is that keyword research remains to be one of the most challenging responsibilities ever. So, to perfect this task, you need to know what the other mistakes are.
Below are 6 more tips for you:
Having NO Idea Where the Users Are Searching
Yes, you have to check the actual search results to know what the users are searching. However, you also need to the other places where people usually go to get information.
Where do people go? Nowadays, people hang out on the different social media accounts. They go to Youtube whenever they need tutorials. Then, Twitter for the latest news updates. The point is to go beyond the usual keyword research tools. Go find inspiration on the other parts of the World Wide Web because you will see how people search for answers.
Concentrating on Exact Match
Because Google is not something you can outsmart, you can’t just put the keywords and (viola!) you will end up with high rankings.
That’s not how it works. You do not have to bombard your content with all related keywords. Often times, people focused on putting the exact match of a particular keyword. Hence, every single keyword variation is incorporated in an article. No need to exaggerate it that way.
Remember, you know you don’t want to say the same words over and over. In the same light, you should not write that way too.
Let’s say you would want to buy a couch or bookshelf. Google will show the users results on where they could buy a couch. These search results are depending on what stores are located near them. Google considers many elements to get the correct outcome for searchers such as location, availability, seasonality, search history, and a lot more. So, don’t ever ignore local searches. Try add specific locations to your pages.
Not Interested on a Wider Subject Matter
I already warned you about exact match, right? It is likewise important that we get the broadest view of our research. Take a step back and look at it with wider perspective.
Centering on wider subject matters in can assist you to conjure fresh ideas. This will assist you in creating pieces that are more than your usual run-of-the-mill type of content. So, widen your research and link related topic together through a powerful internal linking system.
Not Knowing Your Competitors
All businesses should know their competitors. You can’t go to battle blind. Remember the words of Sun Tzu:
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. ― The Art of War
It is critical to learn this because you will then understand how search engines work and you will know what the users want. Always include on your research all your main competitors.
Not Analyzing Each Keyword Correctly
Lastly, you should treat keywords depending on their level of difficulty. If it has a lot of competition or not.
This is especially important if you have a fairly new site. It will be more different to rank on particular keywords since you don’t have the E – A – T!