Auditing your website is a great way to know your standing in search results. While you’re thinking that your pages are performing well, you might discover problems along the way. Your listings may not be showing up, or your page rankings have gone downhill.
Local SEO is an ever-changing field. As more and more businesses compete for the top spot on SERPs, it’s important to keep up.
Here are two things you need to know:
*Business listings or pages that rank on top of search results enjoy 33% of search traffic
*Internet users who searched for a business will likely call or visit high-ranking results on the same day, 88% of the time
That means the best time to perform an audit is now.
Local SEO audit and your rankings
Local SEO is a specific approach to optimization. Unlike general SEO, local SEO helps you rank locally, ensuring that your pages are showing up where your target audience is.
Also, ranking locally will help you target warm leads or internet users who are interested in using your product or service.
Moreover, it translates to higher conversion and click-through rates. Paired with a winning sales funnel, nothing can stop you now.
- Audit your content
Content is king in SEO and this is the reason why you should focus on it. Make sure that you have a quality copy with optimized keywords. However, avoid keyword stuffing as Google frowns upon this practice and your pages will be penalized.
Also, never spin, plagiarize, or publish aggregate content. All of these will sabotage your rankings.
- Watch your keywords
For beginners, optimizing and monitoring seven keywords is a great start. See to it that you optimize such keywords on the SEO title, meta description, and headers of each post.
Speaking of headers, you should remember that H1 is reserved for the main header alone. The rest of the headers on your website should H2, H3, and on.
- Check your backlinks
Google uses the backlinking profile of your website to gauge its authority and trustworthiness. To check what and how many websites link to your pages, you can use the Moz’ backlink analysis tool. This is free and you’ll get to see the anchor text used for linking, authority score of the linking site, linking source, and more.
- Prioritize your social media pages
When is the last time you posted an update on your social media page? If you can’t even remember, a lot of work has to be done here.
First, respond to customer messages and complaints. Also, you should post regular content, so your followers know that your page is still active.
If you have the extra time, you should engage with your followers through sensible comments.
- Check your website’s listings and citations
If you have a Google My Business account all set, you should now look up the keyword you’re ranking for. See if your listing or any of your pages are showing in the first page.
Remember, internet users who will click the second page of search results are very scarce.