Image Optimization Tips to Apply for Better SEO Scores and Page Load Speed

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Whether we are visual learners, auditory learners, or spatial learners, we all have one common denominator. Yes, you guessed it right! That is being impatient; well, at least, most of us have an impatient trait. We want to get what we want and we want it quick and easy.

So, we expect every website we encounter to load as fast as possible. We also want our inquiries to be responded as direct as possible. Because of this very reasons search engines gives more priority to websites with great page speeds.

lightning fast movements

True, images attracts more users. But in one study done, it stated that complicated web pages that have a lot of images, and these pages receive low conversion rates as oppose to those that use minimal images only. In the end, websites do not really benefit in having heavy images because no one likes a sloooow website.

Now, there is confusion going on since Google redesigned its PageSpeed Insights when it comes to serving the images using newer image format. What is strange is that a lot of people still uses the outdated approach to compress the images that they use in their site.

BE RELIABLE IN USING IMAGES FOR YOUR WEBSITE

Less is actually more, it is the same with images. This approach could give you a better performance compared to heavy images. But still, you have to check yourself again. Do you really need an image? If your answer is yes, you can probably try to make it collaborative and be the center of interest in your web design. Well, you have other options like:

  • Using vector graphics (or SVG) to simplify logos and other designs.
  • Embedding videos instead of creating animated GIFs.

As a matter of fact, vector images are a better option because it has a higher resolution if loaded in equally higher resolution tools. Moreover, do not encode text in the images because it is going to be useless. Search engines read the texts added to these images.

USE IMAGE COMPRESSION TOOLS

Perhaps, the two methods you can use to optimize images for the sake of having a good website speed is to reduce the size, and compress the image file. If you are tired doing it manually, then check out the available tools you can use.

If you are already using WordPress, then install Imagify. This tool  can do bulk image compressing in just one click. You can use this for future images that you want to be instantly added to your media library. Remember that a lossy compression will affect the quality you produce after.

PROVIDE IMAGES USING NEXT-GEN FORMATS

Usually, images are either lossy or lossless compression. The JPEG files are the lossy while the PNG files are the lossless compression. But today, there are other choices like JPEG 2000, JPEG XR, and WebP.

JPEG 2000 is very like JPEG using lossless compression.The down side is that both of these are not supported by the major browsers like Google Chrome and Firefox. The only format supported by these browsers is the WebP. It can provide lossy and lossless compression.

The thing is, it is difficult to improve website speed if the images take up more resources than usual. You can’t expect your website to speed up if you haven’t resized the enormous image files. So, apply these tips and your website will have a better page load speed.

Important On-Page SEO Factors to Optimize (Part 2)

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In part 1, we have taken two of the on-page SEO elements. Today, there will be 8 more crucial on-page SEO elements to be discussed.

Plan on revamping the website

What else do we need to change on the website?

  • Meta Description

    • Meta descriptions have an important role in the optimization point from the very start of SEO. Meta tags offers an account of what the page is all about. It is displayed in the SERPs along with the page title. So, never neglect meta descriptions because of the following reasons:
      • Builds up the CTR. Thus, more clicks for your website.
      • Enhances awareness of the honesty of the result.

  • Exciting Headlines

    • If you want to accomplish well in search, write exciting headlines! You have to create an impression and be seen on the SERPs enough to deserve multitude of clicks. But not just clicks, well enough for people to keep on reading and wait for another headline coming from your website. So, what are you waiting for? Think of gripping and exciting headlines.

  • Header Tags

    • Definitely not grave but it has its usage too for both users and SEO. Header tags can influence your rankings. Read below:
      • It allows your content to be comprehensible and pleasurable to read.
      • Highlights the keywords on your content for the purpose of the search engines.

  • SEO Writing

    • Every time you create SEO content, you should think about both the search engines and the users. You just don’t write, you’ve got to remember that you are writing for people who will read your content. Therefore, create something that is brilliant, worthwhile, and applicable today.

  • Keyword Abuse

    • If you think that if you have a lot of pages aiming for a specific phrase or term, stop! Besides, it is unhealthy for your pages to fight for the same keywords. You have to study your site competing against each other just because of using the same or similar fokeywords.

  • Check the Content

    • It is such a mistake to strain your brains hoping that you could create something sensational. You don’t have to do that. Instead, go and browse through the content that you already have. Do the following:
      • Evaluate what content have reached your goals and has gained your ROI.
      • Analyze if your content is outdated.
      • Examine the type of content that works for you.
    • Inspecting the contents that you already have is good, but you also have to update it regularly.

  • Image Optimization

    • Putting images makes your web pages truly enticing but be cautious. There are also images that can slow your site. So, it helps if you optimize your images, it becomes your advantage. That method could really have:
      • More possibilities in ranking.
      • Great quality experience.
      • Quicker page load times.
    • Use images to embellish your content and have conclusive alt text and titles. More image optimization tips are posted here.

  • User Participation

    • Yes, you have enhanced the SEO elements on your website, but there are still 1 unsettled issue. The big hurdle here is to think of a way to make users to continue reading, connecting, and most importantly, for people to go back for more.
    • If you want to do these things, you have to develop a strategy to the speed up your site. Also, you need to guarantee a good user experience. To make sure that they always do, improve your user engagement and you need optimize content.

Now is time for you to make a change regarding your on-page SEO elements. Use the list on both part 1 and part 2!

Important On-Page SEO Factors to Optimize (Part 1)

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Over the past years, the concentration was on off-page strategy: link building and technical factors.  In truth, off-page SEO will not work if you do not acknowledge the essentials of on-page SEO.  Today, we shall talk about on-page SEO and the full-picture of why it is important and the most significant on-page SEO essentials that you should understand.

design plan on website optimization

But first let us be one in the same in knowing what an on-site SEO or on-page SEO is. This is an approach in optimizing web pages to improve the ranking of the search engine of your site and assist you to gain organic traffic. This also means your site’s mastery, dependability, and reliability. Pay attention to the distinctive features of every web page and when you put everything together, it will boost your site’s presence in the search engine results.

Therefore, why is On-Page SEO crucial?

On-page SEO aids the search engines to recognize your site and content. This is like a barometer that measures your applicability to the searcher’s inquiries. We all know, that the search engine is more elaborate today and it does give much importance on appropriateness and semantics in SERPs. Meanwhile, Google with its opulence of sophisticated algorithms, is now much better at the following:

  • Comprehension of what exactly people are searching for when they type their inquiries.
  • Taking search results to the user whatever it is like shopping, educational, navigational.

Accommodating to this progress is important and it can easily be taken cared of by just making sure that your website and content are both noticeable to your audience on your web pages. This includes images, texts, and other essentials that can only be seen by search engines. We are talking about structured data and HTML tags that should be greatly optimized. In contrast to this is the off-page SEO that is made up of outside signals, that is backlinks. So, you cannot deny the fact that you have the control in optimizing an on-site essentials. If you put all your efforts in on-page strategies, you can anticipate a big escalation on your traffic and search visibility. Now that it is cleared, we can go to the important on-page SEO features:

  • E-A-T

    • Signifies Expertise, Authoritativeness, and Trustworthiness. This is the groundwork on how Google will rate the web pages, content writers, and the websites and its entirety.
    • Google gives more weight to the excellent content. On the other hand, those websites that has a below the par content will not have that kind of visibility. There is an association between Google’s excellent quality content and the results that comes from the search engine page. Thus, E-A-T has a big part in Google’s organic search results. Do not ignore these essential factor and use it in your SEO strategy.

  • The Title Tag

    • The title tag is noticeably placed in the search engine result pages consistently used as the clickable link when users want to look at a site. It has a small-scale result on organic rankings and that is the reason why sometimes this has been neglected. But then again, if you do not do something about your title, how could someone click your page? Surely, it would give you to a negative SEO results. Bottom line is, you formulate titles that are interesting to your users. Optimize this essential, and you will gain a lot of  clicks.

This is not over yet; more to come on on-page SEO elements part 2.

7 User Engagement Tips and Why User Engagement is Important for SEO

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Engaging with the user makes sure that people go to your website and thus, it will have a higher probability that your search engine rankings will improve. This is because the main objective is to give the users the answers to their pressing concerns. If you don’t provide relevant solutions, then, Google will surely cut you out from the top results. You will then be replaced with another website that does the job.

group of people with mood bubbles.

the input of users matters.

Below are the strategic means to build up engagement that you can use to boost your user engagements:

  1. Accelerate your website speed plus make it more receptive.
  • A slow landing page will lose potential buyers and a good 25% will go find another site where the landing page is fast enough.
  • People will stay in your site longer if they can look around for their concern. For as long as they think their time is not being wasted by waiting for whatever device they are using, there is a possibility of a conversion.
  1. Get rid of simple technical SEO errors.
  • When technical problems occur, it affects the users would-be wonderful to disturbing experience.
  • When this happens, there will be traffic lost and possible conversion will no longer be possible. You just lost your chance to sell!
  1. Provide your users various multimedia content.
  • Remember, people learn in different ways. Some people understands quickly through visual means, some finds auditory easier, or others sensory. Make use of video with text transcription or record your blog post so people can just listen instead of reading it.
  • If you can, try to use other forms. Go with infographic or any visual that represents the data like graphics or a chart.
  • Combine content forms and see how things change in your site.
  1. Come up with useful content.
  • Do not just write. Write what is useful for your users. You have to try to make life easier for people. Think of creating content that tells about the how to, tool tips maybe, or whatever that is useful and more current. When users learn how you can respond to their queries or needs, they will keep on going back to your site.
  1. Tidy up your website design and your website navigation
  • As your business progresses, you become a source of current information. Always remember to ask someone you know to help you check your website design and navigation. If they experience difficulties, it is time to tidy up and make it easier for the users.
  1. Suggest related post and link other blog post.
  • Make sure that you assist people to find what they are looking for in your website. The perfect ways to do this is by linking other posts that are related to what you are writing.
  • Each time you say something that you have done before, link to it right away. Classify and tag your posts. This way, you can mention to your visitors somewhat similar topic after they have finished reading.
  1. Make site search option available.
  • Make sure that you can answer all the needs of the users, otherwise, they will look for it somewhere else, thus, leaving your site in a hurry! This tells you that you should have a clear search option so that users can find what they want in your website. Hence, you can use your site search data to create more content that your users want.

More Crucial On-Page SEO Elements You Need to Consider

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In part 1, I discussed the first 2 on-page SEO elements. Today, I am going to continue talking about the other 8 crucial on-page SEO elements.

three person pointing the silver laptop computer

  • Meta Description

    • Meta descriptions has played a vital part in optimization point since the beginning of SEO. Meta tags gives a commentary of the page and is seen in the SERPs at the bottom of the title. Although Google claims that it does not really help with the ranking, still there is an advantages for good descriptions. Therefore, do not overlook meta description because of the following reasons:
      • Increases the CTR.
      • Improves insights of the integrity of the result.

  • Intriguing Headlines

    • If you want to do well in search, then write gripping headlines! It has to be noticed among the rest on the SERPs. This should move people to click and continue on reading up to the end.

  • Header Tags

    • It is not critical, but it does have a vital task not just the users but with your SEO as well. They can affect your rankings as follows:
      • It does make your content readable and delightful to read.
      • Giving keyword-rich context.

  • SEO Writing

    • When you write SEO content, you consider both the users and the search engines. Since we write for people, your content should be excellent, full of meat, and is pertinent in the current time.

Related: 10 Secrets In Writing Content

  • Keyword Abuse

    • You’ve got to stop using several pages because you aim for a particular term or phrase. It can have a bad effect on your SEO. You just have to examine your website if such cannibalization of keyword exist and do something about it right away!

  • Auditing the Content

    • You don’t have to break your brains thinking of what to write. Audit all your content to help you:
      • Assess to determine whether or not you have accomplished your objectives and gained your ROI.
      • Establish whether your content is obsolete.
      • Pinpoint what kind of content works.
    • Auditing your content should be done consistently to help you improve your SEO approach.

Related: How to Hire the Right SEO Agency

  • Image Optimization

    • It is a known fact that images are really interesting but some images can cause your site to slow down. That is the reason why optimizing images helps you make it an asset instead of disability. Doing that could actually:
      • Have more chances in ranking.
      • High quality experience.
      • Swift page load times.
    • Now that you know its advantages, use images and have definitive titles and alt text.

Related: Image Optimization Tips for Better SEO Scores

  • User Engagement

    • So, you have improved the SEO elements on your website, but you are only halfway through. Another bottleneck is how to make sure that the users will go on reading, relating, and keep on returning.
    • To make sure that they always do, improve your site speed, user experience, engagement, and content optimization to mention a few. Then you can say, you have done what it takes.

If you use these on-page SEO factors and the on-page SEO factors on part 1, then the future is brighter for you!

The Importance of On-Page SEO Elements

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The past years saw the rise in focusing on off-page methods like link building as well as other technical essentials. In actuality, off-page SEO will not do you any good unless you take in consideration the basics of on-page SEO. It has in fact, be the priority in optimization. You should be updated on the ever progressing SEO to keep up with the changes. Here, we will discuss on-page SEO and the reasons why it is significant as well as the most vital on-page SEO factors that you should know.

First and foremost, you should know what an on-page SEO or on-site SEO is. This is a method of optimizing web pages to enhance the ranking of the search engine in your website and help gain organic traffic. We are also talking about your site’s proficiency, credibility and honesty. Your site has to have the different facets that could enhance the presence of your site in the search results.

Discussing website details

So, why is On-Page SEO vital?

The answer is simple, it does assist in letting the search engines know your website and its content. This will gauge whether or not it is pertinent to the searcher’s inquiry. As we all know, search engine has become more intricate and it gives weight to pertinence and semantics in SERPs. On the other hand, Google with its abundance of elaborate algorithms, is now finer at the following:

  • Awareness of what users are looking for when they type their questions.
  • Bringing search results that satisfies the need of the user whether it be navigational query, shopping, or educational.

Adjusting to these things is necessary and you just have to make sure that your site and content are evident to your audience and on your web pages and that all factors are seen by the search engines and are optimized in the current SEO practice. So, if you focus your energy in your on-page approaches, you can expect a great rise in traffic as well as your search presence. Now, we can go over some of the crucial on-page SEO elements:

  • E-A-T

    • Focus on the Expertise, Authoritativeness, and Trustworthiness. This is the structure on how Google evaluates web pages, and the websites.
    • Google has always put an importance to superior quality content.  Meanwhile, the websites that has a more inferior content do not garner good visibility. There is a connection between Google’s superior quality content and what comes out in the search results page. Hence, E-A-T plays a big role in Google’s organic search results. You have to pay attention to this and make sure you use this SEO approach.

  • Title Tag

    • The title tag us specially presented prominently in the search engine results pages commonly utilized as the link that users click when they want to view a website. It has a minute effect on organic rankings that is why it is occasionally disregarded. But just the same, if you do not work on your title tags it can give you unfavorable SEO results. In the end, it is a good idea if you optimize this feature.

Don’t worry this is just the tip of the iceberg. More on-page SEO elements will be discussed on the second part.

5 Free SEO Tools That You Should Use (Part 2)

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We all know how SEO has progressed and how important it is for us to cope up with the changes. In part 1, I have taken up 5 free SEO tools. To help you further in the SEO arena, I decided to continue and give you 5 (plus 2!) other tools.

SEO rankings displayed on the monitor

Mobile-Friendly Test

Google’s algorithm puts a lot of weight on a website’s mobile version. Because of this reason, Mobile-Friendly Test is here to assist you to know if it is indeed compatible for mobile phones and tablets.

Simply type the URL of your site and you will be advised with its mobile friendliness. Mobile-Friendly Test tool, likewise, will give you a recommendation on how to improve in the said area.

Ubbersuggest 

This keyword research tool can extract data from Google’s Keyword Planner basing from the keyword you gave. It can give back information too for every keyword. Best of all, Ubbersuggest can remove keywords that are not your preference.

With the more current version 3.0, you can now type in a website and obtain domain metrics.

Google Search Console 

We should not forget this tool not because it’s from Google, but Google Search Console will give you an abundant awareness on the following:

  • Indexation concerns.
  • Keyword ranking.
  • Website quality.
  • Sitemap standing.
  • Mobile friendliness.

Browseo

This tool tells you how a particular search engine sees your site. It takes away all the embellishment and shows the fundamental form. With Browseo, it will tell you if Google’s crawlers are having problems in getting vital content on your website. It has also a SERP preview, which is so cool because you get to see how your site looks in the actual search results.

Browseo will also show you whether or not your titles and meta descriptions are sufficiently optimized. It will give you a heads up if you need to make any changes.

Counting Characters

A lot of people still count the characters to assess meta description and length of the title.

The truth is, Google does not compute the meta title nor account the number in the characters. Rather than that, it uses pixels.

Counting Characters can give both the pixel and character count so you can develop your titles and descriptions without being interrupted by an ellipsis.

CanIRank

This tool’s name is self-explanatory. CanIRank will assist you to land on the first page of a search engine using a specific keyword. Other tools tells you how certain keywords give your site a boost, but CanIRank shows you a rough estimate of your rank if you decide to use a particular search term. Aside from that, it utilizes Artificial Intelligence to provide better keywords.

Not only that, this tool can run an evaluation. After, it will show a detailed report on the practical ways of increasing your website rankings. You can try it for free without needing a credit card.

Keywords Everywhere 

You shouldn’t overlook this tool because it is a keyword research tool that’s free and Keywords Everywhere is compatible to Chrome and Firefox browsers.

It can check the data and search volume on various websites like Google Trends, YouTube, Amazon, Bing, Google Search Console, and many more.

Accelerate SEO Traffic By Deepening Your Past Blog Posts

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It is a surprise that a lot of SEO-focused and sharp people do not have a technique to update their past blogs. There are really a lot of chances to improve the content that you already have.

Updating a blog post on a laptop

WHAT ARE THE CONTENTS YOU SHOULD REVISE?

Ask yourself, which of your content should you rewrite first? To determine this, check among the ones you have posted in the past that drove the highest traffic. If you have old and favored posts that you and your team created many months ago, perhaps you could start there.

After you have identified the list of pages you need to improve, you need to read below as to stay away from these dangers:

  • To invigorate or not to invigorate, that is the question.

    • There is a simple guideline, if the topic is concentrating in technical subjects and the outcome can be considered fresh. Then updating is a great idea. However, if your subject is something traditional, then it might not do you any good.

  • Shifting the concentration of the page.

    • Remember not to drift away from the very primary focus of the content you are trying to improve. This could cause you to gear away from the former subject, which you know was effective.

ESSENTIALLY IMPROVING AND ADDING MORE INFORMATION TO YOUR PAST BLOG POSTS

CHANGE THE TIME STAMP. 

Shifting the time stamp that occupied your blog posts from publication date to last update date. Highlighting the update date is a clear sign that the post is newer; therefore, fresher especially if you made good changes on it.

REORGANIZE YOUR ON-PAGE ELEMENTS.

Identify and clean the broken links by using an extension called Link Miner. Find out which are the parts you have to update to the current time. If you are already using tools, make sure they are still around, if not, replace them.

SEGREGATE YOUR POST INTO DIFFERENT SECTIONS.

Deepening your post by putting more information. You can also have ideas for sub-sections by checking Google’s “people also ask” feature or check the search suggestions provided by Google. These are opportunities for you to know more on what to add to existing articles. Remember to be careful with how you reword to avoid redundancy.

INCREASE LINKS TO INSIDE RESOURCES

 A good way of improving your old post is to use the inside resources. Look for:

  • Replace the old with new details.
  • Do not forget to put in more current advice or research to add to your content.
  • Make available a list of more resources that users may be interested in.

These will definitely put in a lot of value that will reach those you are linking to. You might even get a share or link in return.

STUDY IF YOU SHOULD ALSO REWRITE THE TITLE TAG

Surely, this will greatly help, but if you made the wrong move, it could weaken the present rankings and CTR. Upgrading the title tag to be more clickable or fusing a few major modifiers can make such a big difference in the traffic. So, be cautious.

CONNECT TO THE PAGE INSIDE COMING FROM OTHER PAGES WITHIN YOUR SITE

Get the links from pages on your own website. That is the simplest and quickest way to upgrade older posts.  You should add links to the major pages and to the most clicked blog posts.

5 Free SEO Tools That You Should Use (Part 1)

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After a quarter of a century, SEO has fully evolved far from how we imagined it to be. It has connected us to uninterrupted information that is reachable, customized, and absorbing content. That is the reason why there are new trends that comes up from time to time. Today, it is the surge of Artificial Intelligence and voice search. If you still want to be in the bandwagon, you have to learn to cope up.

SEO scores on the monitor

To help you in that area, here are 5 free SEO tools you can use to get the results you want.

Google Analytics

All serious SEO marketers should use Google Analytics. It is capable to do a lot of things and it could tell you exactly how many visited in a certain site, its location demographics, as well as the traffic sources. With these information you have, it is easy to make necessary adjustments in their content approach. The best part? It is a FREE tool just as long as you have a Google account.

With Google Analytics, it is possible to know what strategy is working and what is not. There are other excellent tools available that comes from the Google family tree like Google Search Console, Google Sheets, Keyword Planner, and PageSpeed Insights.

Answer The Public

It is a tool that gives you the questions asked by many people. Simply enter the keyword and Answer The Public brings the most asked inquiries that comes from that keyword. It also delivers a graphic along with the queries and the phrases used when they enter that keyword.

With the information, it should help you make a well written content that aims to deliver the needs of the customers and would be customers. This can likewise give you recommendations on how you address the keyword. For example SEO versus PPC, or difference between SEO and PPC. Thus, you can come up with a brilliant content that everyone can enjoy and share with friends.

Related: 3 More SEO Keyword Tools That Are Free to Use

MozBar

If you are looking for a tool that can do a thorough research, MozBar is the answer. It works with Chrome browser and it gives simple access to advanced metrics on SERPs and webpages. MozBar SEO Toolbar is absolutely free and you can download it for keyword research. However, the MozPro is a monthly subscription. It has  modern features like Keyword Difficulty and Page Optimization.

Keyworddit

Keyworddit is another free tool that can find ideas which comes from subreddits on Reddit and gives the full text and the list where the keyword was utilized. All you have to do is to type a definite subreddit, and it will draw a couple of keywords. Then, searches using those words  and comparing it to search volume of the entire country.

Woorank

You can try WooRank for 14 days. No need to worry about paying because they are offering a FREE trial for 2 weeks. This is another great analyzer because it can produce SEO score and it will sum-up the procedures you need in order to  enhance the SEO of your site.

Woorank has a shareable pane that gives you social media insights like how many comments you post gained, how many shares, likes, and so on. It also can provide you a mobile view of your website and tell you how swiftly they load. How cool is that?

Related: 4 More SEO Keyword Tools That Are Free to Use

Image Optimization Tips for Better SEO Scores

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People are different in many ways because some people can learn better using visuals while some are auditory learners. There’s kinesthetic, too! Out of all the 3 types of learners, there’s one thing in common. That is impatience! Well, most of us are.

We want to get what we want and we want it quick and easy. So, we expect the website to load as fast as possible. We also want our inquiries to be responded as direct as possible. Because of this very reason, search engines give more priority to websites with great page speeds with top concern on mobile phones.

capturing an image on Instagram

Often times, it is the images that really affect the website’s speed in loading. True, images attracts more users. A study done a few years back stated that complicated web pages that have a lot of images, receives low conversion rates as opposed to those that uses minimal images only. In the end, websites does not really benefit in having those heavy images because the effect on people is not as effective as it should.

Now there is confusion going on since Google redesigned its PageSpeed Insights when it comes to serving the images using the more advanced file formats. What is strange is that a lot of people still use the outdated approach to compress the images that they use in their site.

BE RELIABLE IN USING IMAGES FOR YOUR WEBSITE

Less is actually more, it is the same with images. This approach could give you a better performance compared to heavy images. Do you really need an image? If your answer is yes, you can probably try to make the center of your web design. Well, you can try other resources to boost your user experience:

  • Choose CSS3 for animated web elements.
  • Use scalable Vector Graphics (SVG) uncomplicated designs.
  • No to heavy GIFs files and choose embedded videos instead.

As a matter of fact, vector images has a higher resolution if loaded in equally higher resolution tools. Moreover, do not encode text in the images because it is going to be useless. Search engines cannot read these texts. Utilize web fonts that can enrich the user’s experience.

USE TOOLS TO COMPRESS IMAGES FASTER

Perhaps the two methods you can use to optimize images for the sake of having a good speed is to reduce the size, compress and put in a file. If this is difficult for you, then check out the available tools you can use. If you are already using WordPress, then install Imagify. This tool  can do bulk compressing in just one click of a finger. You can use this for future images that you want to be added in your library.

PROVIDE IMAGES USING MORE ADVANCED IMAGE FORMATS.

Different format calls for different compression. It is either lossy or lossless compression. Conventionally, people have used JPEG (lossy) and PNG (lossless).

Aspect ratio is defined as the ratio of width to the height of a particular feature on a component or the whole component itself. There are other choices that has new formats like JPEG 2000, JPEG XR, and WebP. For now, Google Chrome and Firefox supports only WebP and it can provide both lossy and lossless compression. It is difficult to have a good speed in image heavy websites. But if you compress, resize files and images, you can definitely have a better page load speed.