Web design is the method of building websites. However, you also need to consider the SEO side. You need to make sure that the website you are building is something that search engines can understand well. These search engines should be able to do their job of crawling, and indexing a website.
Search engine crawlers are not like people. They will not ask questions. Instead, they will look at how you constructed your content, check the on-page elements on your website. So, why is SEO friendly web design vital? The answer is simple; your site must keep the users and search engines satisfied. If search engines cannot understand your website, it will have a negative consequence on both your traffic and rankings. That is something you wouldn’t want to happen, right?
Google won’t look at your color choices.
Having colors in your SEO web design is great, but that is not the concern of Google. What it cares about is a site’s structure and how it can give search engines the correct solutions.
Your Website Needs to Be Accessible
It helps if your site is SEO friendly because then, it can be fully indexed by search engines without difficulty. This is the first fundamental rule and a very crucial one.
Correctly follow the steps below to be certain that your site and content is indexed correctly:
- Optimize your Robots.txt
A file in the root directory of your site is Robot.txt. This specifies to search engines which pages of a site they can index. So, it is best to always check this!
- Inspect for any Crawl Mistakes
Next, you should inspect for crawl mistakes. You can utilize Google Search Console, which can give you a data regarding crawls errors.
- Add your website link on Google Search Console.
- Locate and repair any crawl mistakes.
- Present an XML Sitemap
What is a sitemap? It contains all vital pages of a site. You should let the search engines know about the pages of your website so they can also do their job right. To make it easier for them, submit XML sitemap on Google Search Console. If you want to know how, refer to this help page on building sitemaps.
- Utilize Canonical URLS
For instance, you are showing different pages on the mobile view and desktop view. You have to let Google know that they are the same. The danger if you don’t is that Google will be puzzled on what to show on the search results. Thus, affecting your search engine rankings in the end. Below are some tips to remember:
- Add Structured Data Markup
Aside from the images in your website, you might want to consider adding videos, podcasts, and audio. While search engines can index these multimedia elements, they still need assistance in understanding their context. Enter schemas and structured data.
Structured data are unique tags that you can combine to the HTML section to help search engines in understanding the features of each web page element.