Google’s algorithm has progressed fast that it is harder to get to the top results. The question is, how do you prove the worth of SEO to your would-be clients, present clients, or to anybody who wants to finance in SEO?
The True Value of SEO
To be able to do that, you have to know your would-be client’s objectives and from there you can plan on how to land in SEO’s page one. This can be done through local search, content marketing, and other optimizations. To ensure your client’s success, you should be able to present accomplishment enhancements to make sure to have more funding from the client.
This is the best illustration to show gradual growth in web traffic, online visibility, and income. You can use a mere Excel spreadsheet to demonstrate what you foresee and merge all the data in one file.
Preferably, this data can make use of the paid search reporting data to amplify organic results. This will give you an assessment of certain keywords.
Possible data sources are:
- For Keywords – Google’s Keyword Planner if you want a free tool; DataCubes, ahrefs, and SEMrush if you want a paid tool.
- For checking on Conversion Rates – there’s Google Analytics, and Google Ads
- For information regarding Domain Search Rank – there’s ahrefs, and SEMrush.
HOW MUCH DOES IT COST TO OBTAIN KEYWORDS BY PAID?
Another alternative to know the importance of SEO is to differentiate the cost in considering paid search to get your traffic.
Let’s take a look at the value:
- Check the keywords using the paid search part.
- Incorporate how many times the keywords were searched each year.
- Get the median of the cost per click or CPC to find out the cost which could be 15% or more.
ROUGH ESTIMATE OF THE BUDGET
Ask your client for a little budget for the run through. This owes to show your client how much results can come up with such a little amount of money. Besides, SEO results take time.
SUPPORTING YOUR DATA BY REPORTING
One way to get data is by using Google Search Console, but there are more which can do reporting too.
Ahrefs can show you the rankings before and now and know the changes. Another measure is to show how much keywords you are currently using compared to say, 6 months ago.
Improvement in your ranking means you’ll have more traffic and possible conversions when you land in the first page of Google.
When you show the developments in your conversion rates the clients and would- be clients will know how hard you work for it… AND that makes you more credible.
TRAFFIC & CONVERSIONS
When using analytics, you have to present the developments of the organic traffic and the rise of your soft or hard conversions. Again, this will show your client/s that you are doing a great job and improving their business is a big possibility by using organic piece.
SHOW THAT YOU ARE A WINNER
The last way to present value is to show your competitors how much you have grown which can be checked using tools like SEMrush. When the client is aware of the developments, they will be satisfied. They don’t like it when their major rival gets better results in doing their SEO schemes.