Backlinking is one if not the most powerful SEO components. The domains you link to in your content act as recommendations to other pages. It will then translate to higher rankings on the results page. And for Google, this speaks about your credibility and authority. But only if you do it right.
Diversity is essential for backlinking. It makes your website’s SEO appear natural by avoiding adding dozens of outbound links on a single page. Google is clever. It can tell if your backlinking is towards leaning a single source, which shouldn’t be the case. Google values content quality, and that includes a no-strings-attached backlinking to other pages.
So why do you have to diversify?
A well-diversified backlinking would get the nod of Google in terms of ranking. Acquiring 50 backlinks from 50 different domains would be a guaranteed way to make search engines happy. Web crawlers can quickly detect if your links are connected to only a few sources. If that’s the case, they will assume that you have an arrangement with those websites.
Google treats such bias as a threat to quality content. Like what many experts have said, this search engine isn’t stupid. They measure website authority by how diverse it is when it comes to links and sources and gives it a favor in the ranking department.
Websites penalized by Google hardly make it back to the top. But in the case of poor backlinking, it can easily be undone. Remove multiple pages from a single source and replace them with quality ones. In case you have to pitch some websites, make sure that it came from different domains like .com, .net, and .org.
Aside from diversifying the sources, make sure to vary the location as well. Avoid flooding your home page with links as this part of your website is dedicated for promotional pitches alone. Mix it up on your blogs and landing pages. This way, you can go off the hook on the prying eyes of web crawlers.
The reason why Google hates bias backlinking is that you cause relevance issues. Backlinks serve as a pitch for another website as it is deemed to have quality content. Your readers will be directly exposed to this content, and if Google doubts its standing, it will raise a red flag on your website.
You should always try to build backlinks to websites that have the same topic or that are at least very authoritative if not.
Google knows the stench of a newb website. If you keep on getting links from equally untrustworthy platforms, you are digging your own grave. The rule of thumb for starters is to find highly relevant content from the likes of Huffington Post, Forbes, and Entrepreneur then link to it.
Diversifying your backlinks takes a lot of work. But all these will pay off if you’re thinking of improving your ranking and achieving a good shot from Google.