If you have no dedicated website for your small business, then you’re more likely to lose business to the competition. It’s not enough to rely on social media alone because it doesn’t engage and connect with your customers more effectively than a dedicated site does. Ultimately, a dedicated website will help your customers know more about your business’s products and services.
In this article, we’ll help you create an incredible website design for your small and midsize business (SMB). Here are our five best practices for web design in 2017.
Keep It Simple And Unique
A simple, easy to navigate website is going to turn more prospects into customers. People prefer accessibility and clarity over flashy design features. For example, sliders don’t work effectively because they restrict load time and aren’t mobile friendly.
Also, make sure you make a unique impression on your website. Avoid using off-the-shelf templates because they make your website look similar to thousands of other sites online. Focus on your homepage and don’t overload it with too much text and pictures.
Be Mobile Friendly
A great number of users are now using mobile phones to access sites. For this reason, your website should be mobile friendly to adapt to this new trend. Load time is significant so make sure that you don’t use more complicated features, like flash animation.
Your website design should adapt not only to mobile phones but to all variety of devices. This offers optimal user experience and improves SEO ranking as more users access your site.
Exhibit Your Products And Services
Your aim in making a website is to sell your product or service to potential and existing customers. What better way to do it than to emphasize the good qualities of your product or service on your homepage. You only have a few seconds to create a good first impression so you better make it short and sweet.
Post clean and crisp photos of your product. If your product is web-based, consider embedding pictures of computers or phones to help users anticipate their engagement. Again, don’t go overboard in posting too many photos or graphics because it will affect the loading time.
Your website should use relevant lead acquisition forms. The forms should be attractive and not overly cluttered to make the process of sharing information neater and simpler. Always ask the proper questions to help isolate the spam submissions and qualify leads.
Proper attention to web form design can lead to better lead scoring, hence better sales opportunities. Of course, you should use an effective lead management system to track the development of your acquired leads.
Call To Action
Now, don’t be shy to put incessant calls-to-action to guide users to a data capture form or an offer. Edit the language and position of the buttons on your website. Install a tracking code so you can measure the engagement and effectiveness of your calls-to-action.
If you’re looking for a new website in 2018, we’re here to help. Get in touch today for a free consultation.