According to PowerReviews.com, almost all online customers rely on reviews. Their research shows that 97% of consumers look for online reviews before they make their purchase decision. Truth be told, I’m not surprised. I even agree to the findings because I, myself, read reviews before I shop for items online.
Another article published on ConversionXML.com stated that Google review can help improve your website’s click-through rate by more than 35%. See, how effective reviews are in convincing people to make a purchase.
In this blog post, I will tell you tips on how to get more Google reviews for your brand. Learn the ways to surely get reviews so that making purchase decisions will be easier for your customers.
Ask for Reviews.
Tip #1: Don’t be afraid to ask. In fact, you should always ask. Train your team to always get the customer’s feedback. The staff, who frequently talks to the customers, should know that one of his task is to request for customer reviews.
Also, leaving a review should be easy. Instead of a long explanation on how to leave a review, simplify it for your customers. Write your points using bullets and numbers so that your customer can easily follow.
If not, you can use visuals. A “happy face” to indicate that they are satisfied while a “sad face” indicates otherwise. Once the happy face is clicked, further questions are asked to help explain his/her review. It’s as simple as that. For sure, a customer will know what to do.
Finally, always use a positive and encouraging tone when asking for a review. Don’t sound too demanding. Ask nicely and here are some more tips for you:
- Social interaction
Conversing with a customer through chat, email, or social media? Use this as an opportunity to ask for a review. Encourage the customer to share his/her positive shopping experience.
Not all customers will get to converse with your online staff. So, make it a point to always send customized emails to remind customers that they have yet to leave a product review.
Related: Passive and Active Reviews
- Printed cards
Just because you do business online, it does not mean you won’t have printed materials. It still helps to have cards and pamphlets to remind customers to leave a review.
What can you add to these cards?
- Your QR code on social media like WeChat.
- The social media links for your Facebook, Twitter, Instagram accounts.
- Lastly, don’t forget the official website.
- Call-to-action buttons
Most of the time, customers will not post a review immediately so you have to actually remind them. When they are on your site or app, send a reminder. Usually, a pop-up with a CTA button will do the work.
Generally, you can say something like, “Looks like you haven’t’ left a review yet. Consider rating us on Google!” After this statement, there should be a button that will redirect them to the review page. Like I said earlier, make it easy for your customers.
By providing convenient buttons, they can quickly leave a review and go to what they are doing. For best results, be specific on what you want them to do. You can ask them to:
- Share their experience on your products and services.
- Tag you on social media.
- Refer new customers.
- Present them the latest deals and encourage them to order again.