In Headline Tips to Make Your Content More Appealing (Part 1), I discussed the tips to give your headline that much needed boost. As mentioned before, I still have a lot of tips to share with you.
So let’s dive into 10 more tips right now.
- Learn from the best because brief headlines will surely work.
Now and then, being direct is better. Length does not always work. Occasionally, powerful and truthful is a much better choice. This means that you should not disregard a possible awesome headline even if it is short.
- Highlight important points.
One more good approach is to draw a quote from what you have written. Choose a quote to emphasize. This is really effective especially coming from a famous public figure or an influencer will make a brilliant headline. On the technical side, just remember that quotes that you will use in your headline has to be a single quotation.
- Add power by stating a statistical fact.
When you add an statistical fact within a headline, it is effective. For example, 90% Of Startups Fail.
- Study other headlines.
Sometimes, you can experience a writer’s block and can’t think of a headline, so why not find out the content of your competitor? For sure, you will learn something that will inspire you, and who knows, you might be able to create your own brilliant headline.
- Use ALL CAPS!
You can use all caps in a word to give that sense of excitement, but do not overdo it. Not every headline needs it; when you use the all caps, it seems like your shouting.
- Ask a question to your audience.
Asking a question in your headline can be a good headline. If you are writing about website migrations, you can write about What Causes Site Migrations Failures? Starting with a query tells your audience that the content of your article will answer the question.
- Always have a CTA.
Make sure to put your call to action (CTA) whenever possible. Use words like find out, read more, learn more, and words to urge your audience to click your article.
- Add actual numbers.
Numbers are attractive to people that it urges them to click the button. Spell it out, says the Associated Press, but doing that online may not be effective. People’s attention is shorter and space is valuable; if you use numerals instead of spelling them, your headline could perform better. More on: Why You Need to Write Numbers as Digits
- Utilize more forceful words.
There is no space for fragile words in a headline. Use powerful adjectives, intentional verbs, and exact nouns. Use positive words like “excellent,” “breathtaking”, or “amazing.” These will impact your headline more.
- Read your own headline…Do you want to click it?
Pretend that you are the audience. When you read the headline, did it interest you to read the content? If you think you won’t be interested, then, go back to the list above and you might just come up with a good idea.