Just recently, Google rolled out its mobile-first algorithm. It’s a new ranking factor prioritizing mobile versions of websites. Since more than 50% of web searches are done on mobile devices, this newest change makes perfect sense.
So the question is this: why do you need a responsive website? The following are some of the critical reasons why:
*Complying with Google recommendations
Back in 2015, Google released its recommendations with regard to responsive websites. This is an answer to the growing mobile device activities in relation to the boom of smartphones.
Since then, Google has been rewarding responsive website by prioritizing them in the indexing and ranking process.
Years after, Google released the mobile-first recommendation. Unlike before, the web crawlers will index the mobile version before the desktop version. This turns the table for almost all websites.
With that, you need a website that doubles with a desktop view and a mobile design.
*Mobile searches are taking over the web
According to a report from Hitwise, a marketing leader, about 58% of web searchers during April and May 2016 were from mobile devices. This continues to grow rapidly as more and more people afford smartphones and tablet devices.
With these statistics, businesses and companies alike need to utilize a mobile-responsive device. This way, they won’t lose potential customers. Also, it will increase their visibility once they are ranking past their competitors.
*It’s all about conversion
The reason why you need a responsive website is due to one thing: conversion. Within seconds, you’ll lose potential customers once they see that your website is not navigable on a mobile format.
What happens is that the customers will look for an alternative – most likely, your competitor who has a responsive website.
Large buttons, readable text, and a fast-loading page are just some of the features of a responsive website. If you can achieve this on your business website, you can expect better conversion.
*Boosting user experience
Above all, user experience matters the most when it comes to businesses. You can start this by revamping your website and converting it into a responsive version.
Potential customers appreciate a highly navigable site. Also, they will likely enter your sales funnel if you lead them to a mobile-compatible website.
*One website for both desktop and mobile versions
When we talk about building a responsive site, it doesn’t mean that you’re going to make a separate desktop and mobile address. There are many website themes out there made to respond well across platforms.
Also, you no longer have to code or manually change your design just to be in line with Google recommendations. Plugins, themes, and integrations are available to make this job easier for you.
Aside from that, having a responsive website cuts the need to manage two platforms. That’s both time and money-saving, especially for small businesses that barely have the additional budget.
SMEs are starting to transition to responsive websites due to the benefits it brings. If you also own a business, regardless of size, you’ll definitely benefit from doing the same.