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SEO and PPC: The difference explained
/by Ed SmithIf you want to enjoy better search engine rankings, two of the most effective methods that you can use today are Search Engine Optimization (SEO) and Pay Per Click (PPC). Both SEO and PPC have the potential to maximize search engines to generate traffic to your website, but both also differ in their own approach. […]
Why Your Small Business Needs a Responsive Website
/by Ed SmithFor small businesses to thrive in this competitive world, they must learn how to adapt to the technological requirements. This is especially true since most of the people are becoming more and more dependent on online technology; specifically, to search engines. And the more your website shows up in search results queries; the more likely […]
The importance of Google Maps for your business
/by Ed SmithToday, when people are looking for information on just about anything from popular people to places, events and even flight schedules, the majority of them would rely on the Internet to satisfy their need. If you have a business, establishing an online presence is crucial. Your customers are looking for your business on the World Wide […]
Blackhat SEO Techniques That You Need To Avoid
/by Ed SmithAs the world of SEO or Search Engine Optimization becomes more and more competitive, websites have also become more creative with their tactics and techniques to rank higher. While some of these tactics are good, the rise of “black hat SEO” is also undeniable. “Blackhat SEO” pertains to those techniques that are considered unethical methods […]
Everything a business owner needs to know about SEO
/by Ed SmithIn the World Wide Web, visibility is crucial for any business, big or small. And one of the most effective ways to get significant exposure is through search engines. The higher your rankings in search engines, the better it would be for your websites overall visibility. Ranking in search engines, however, has become fiercely competitive. […]