Site analysis is a necessary process when it comes to SEO. It’s the only way to know if your site is worthy to rank for the keywords that you target. Site analysis should be completed both before and after keyword research to ensure your chances of outranking a competitor and gaining organic traffic.
In this post, we will discuss what site analysis is and what website owners have to know about it.
An introduction to site analysis
Site analysis is about knowing where your website stands when it comes to SEO. It can also involve taking a peek at your competitor’s websites to know what they are up to and whether you can beat them.
Good site analysis will be almost as in-depth as a complete SEO audit. As a result, you’ll have a clear idea of what needs to improve with your site, which pages are best and how you can move it forward. Armed with this knowledge, you can regain rankings or outrank your competitors.
Aside from that, site analysis should also include performance testing, page speed testing, competition check, and traffic analysis. Take note that when it comes to traffic, big numbers don’t always signify excellent conversions. Some website owners will be surprised that they have low-quality traffic after a site analysis.
Tips for site analysis
Check website speed
The first thing you have to do is to check your website’s speed for the first byte. If it’s taking longer than three seconds, you have work to do. It could be reducing the file size of your multimedia content, fixing broken links, using lazy load, and other things. Take note that website speed is a major ranking factor in Google. You have to ensure that your visitor will not get bored waiting for your pages to pop.
Conduct competitive analysis
Competitive analysis involves taking a look at your competitor’s website. This way, you can identify the potential threat to your business and the opportunities you have for your website.
Consider this as part of your SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for your website. Through that, you can craft a better SEO plan to soar past your competitors.
Audit your SEO
If you don’t have an idea about how your SEO efforts fare, an audit is long due. Check your backlinks, on-page SEO, off-page SEO, keywords, content, and so on. If you haven’t published or updated with new content for months, it’s time to craft a new post.
Know your traffic
Like we mentioned earlier, you shouldn’t be tricked by the size of your website traffic. Some sites may have moderate traffic but still convert better than those with higher traffic. Always aim for high-quality traffic with warm leads as these people are more likely to get converted. To do this, you have to revamp your SEO and PPC campaigns with better keywords.
Know more about behavior analytics
Behavior analytics refers to analyzing what your visitors are doing on your website. This includes calculating the average dwell time on your pages. That way, you can shift your content and SEO efforts to leverage the result of the analysis.
Knowing what’s happening on your website is important, much more so for e-commerce businesses. Consider site analysis like your routine doctor’s checkup. That way, you can diagnose errors even before it becomes a big problem on your site.