Tag Archive for: boost sales

Scottsdale Web Design – How to Revamp Your Website for Valentine’s Day

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The holidays are over and it’s now the start of a new year. The next thing you’ll know is that it’s going to be  Valentine’s Day. Websites should discard the Christmas decorations and start filling their websites with hearts and flowers. Valentine’s Day is the time where people go the extra mile to show their love for their loved ones. For websites,  it’s the perfect time to spread love. Valentine’s Day promotions are going to pop up anytime soon. So, here are 3 tips for your retail site this upcoming Valentine’s Day:

  • Tip #1: Prepare In Advance.

  • January is the ideal time to start organizing a Valentine’s Day plan. Whatever your business may be, it’s imperative that you should start early. After the Christmas break, you can begin planning what you might want to do this Valentine’s Day. You need time to spread your website campaigns. Even with the help of the internet, promotions and sales will popularize in a snap. Plus, you need to give people time to save up enough money to splurge on this special day.
  • Another reason to start early is that other websites may have started with their own marketing campaigns If you won’t plan now, you will only be left with hardly any customers. Take the first step and start knocking on their generous hearts (no pun intended!)
Heart Cutout on a Coffee Cup

It’s going to be Valentine’s day soon!

  • Tip #2: Use Images to Get People Ready for Valentine’s Day

  • It’s such a happy and joyous occasion. Since it’s Valentine’s day, add hearts, flowers, teddy bears, and chocolate to your marketing ads. Website reminders and email messages just won’t do it. Each time you have a website sale, like on Valentine’s day, make sure to add happy and  lively pictures.
  • You should also follow a certain template. Whether it’s a special photo you took yourself, the cheery banner, or the social media advertisement you carefully planned, there should be a sense of uniformity. All the materials you prepared should use the same color scheme, font, and style. Not only that, it should also contain your logo, your website link, and your various social media accounts. So, people can easily know where to find your products that moment they see the ad.

  • Tip #3: Spread the Word by Spreading LOVE!

  • How do we exactly do this third tip? You spread love through giveaways! It’s time to let your customers do the marketing for you. By conducting a variety of giveaways on your different social media accounts, people can easily spread your Valentine’s day sale.
  • Whether your customers are mainly on Facebook,  Twitter, or Instagram, you start a simple “like and share” giveaway.  Anyone interested to WIN freebies from you will just repost an image or a status update. This way, the giveaway can trigger a ripple effect. So, people are inspired to share and spread the word about your Valentine’s day promotion.
  • Lastly, you DON’T have to do a giveaway at all times. Other strategies include: offering a FREE gift to anyone who reaches the required minimum purchase amount. Just remember that during these special occasions, every online business is brainstorming of a one-of-a-kind strategy to convince people to buy.  If every website similar to you is having a  buy 1, get 1 free, why not add something like an all-expense-paid Valentine’s day date? That additional prize will surely make you stand out from the rest. It’s doesn’t have to be at an 5-star hotel. People will still appreciate having a date at a cozy restaurant. It makes the date more meaningful and more memorable!

5 Infallible Principles Guaranteed to Boost Website Sales

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accomplishment, achievement, adult

Majority of website visitors do not buy on their first visit no matter how much they want your products. They will have second thoughts in transacting online. They might not even come back to visit your website. That’s just how online businesses roll. Sales are not guaranteed once you have a website. You need to tweak your website to be more inviting to its audience.

In this article, I will let you know how to increase your online store’s profits without spending too much money and without going through complicated prodecures. In fact, you don’t need a PHD because boosting your website’s sales can be easy peasy if you follow the 5 tips listed below.

Infallible principles to help increase sales:

  • CHANGE YOUR COLOR SCHEME

    If you think the colors you chose are just for added style, you are definitely wrong. It does not only make your website look better and brighter, but the right choice can help you boost your sales. Using color schemes that appeals to your target market can convince them to try your products out.

  • GIVE YOUR CUSTOMERS A TREAT

    If you look closely, shopping sites like ebay and amazon highlight pricing differences. When you click on a particular item, the description would always include the price. It get tricky from here because there are usually two or three prices listed. A product would usually have a list price and an actual price. The list price is always more expensive than the actual price. This will tell your customers that if they buy this item right now, they will take advantage this bargain. This is not to deceive to customers, but you are emphasizing on the price difference. This is an effective strategy that will make the price reduction very obvious and it would be such a waste if they would ignore a great deal.

  • MAKE CUSTOMERS FEEL SAFE

    Your products can look like good, but there’s still a big chance that people won’t bother getting one. Why? They are not of its authenticity. There are a lot of fake deals floating online. Customers are making sure that they getting their money’s worth. This is why it’s important to give your customers the assurance that your website provides high-quality goods and services. Also, give them an estimate on when products arrive at their doorstep and provide further explanation regarding the product’s warranty.

  • START A BLOG

    Blogging is a great strategy because you can highlight your products through it. You can provide instructional videos on how to properly use, care, and store your products. You can also share different tips and uses for it. Plus, through blogging, people know about your products. Once they read a positive review online, they will curious on that product and they will try it themselves. Blogging is also a way for you to address concerns of your existing and prospective clients.

  • LIMIT THE CHOICES

    You may think that providing your customers with limitless options is great. The truth is that it’s not. It will confuse them. They will not know what to pick. Better to limit their options.  Provide a list of your bestselling products, list gifts for him (or her), list buying guides. It’s NEVER about the quantity, but it’s about the quality of your products.