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How to Revamp Your Website for Valentine’s Day

The holidays are over and it’s now the start of a new year. The next thing you’ll know is that it’s going to be  Valentine’s Day. Websites should discard the Christmas decorations and start filling their websites with hearts and flowers. Valentine’s Day is the time where people go the extra mile to show their love for their loved ones. For websites,  it’s the perfect time to spread love. Valentine’s Day promotions are going to pop up anytime soon. So, here are 3 tips for your retail site this upcoming Valentine’s Day:

  • Tip #1: Prepare In Advance.

  • January is the ideal time to start organizing a Valentine’s Day plan. Whatever your business may be, it’s imperative that you should start early. After the Christmas break, you can begin planning what you might want to do this Valentine’s Day. You need time to spread your website campaigns. Even with the help of the internet, promotions and sales will popularize in a snap. Plus, you need to give people time to save up enough money to splurge on this special day.
  • Another reason to start early is that other websites may have started with their own marketing campaigns If you won’t plan now, you will only be left with hardly any customers. Take the first step and start knocking on their generous hearts (no pun intended!)
Heart Cutout on a Coffee Cup

It’s going to be Valentine’s day soon!

  • Tip #2: Use Images to Get People Ready for Valentine’s Day

  • It’s such a happy and joyous occasion. Since it’s Valentine’s day, add hearts, flowers, teddy bears, and chocolate to your marketing ads. Website reminders and email messages just won’t do it. Each time you have a website sale, like on Valentine’s day, make sure to add happy and  lively pictures.
  • You should also follow a certain template. Whether it’s a special photo you took yourself, the cheery banner, or the social media advertisement you carefully planned, there should be a sense of uniformity. All the materials you prepared should use the same color scheme, font, and style. Not only that, it should also contain your logo, your website link, and your various social media accounts. So, people can easily know where to find your products that moment they see the ad.
  • Tip #3: Spread the Word by Spreading LOVE!

  • How do we exactly do this third tip? You spread love through giveaways! It’s time to let your customers do the marketing for you. By conducting a variety of giveaways on your different social media accounts, people can easily spread your Valentine’s day sale.
  • Whether your customers are mainly on Facebook,  Twitter, or Instagram, you start a simple “like and share” giveaway.  Anyone interested to WIN freebies from you will just repost an image or a status update. This way, the giveaway can trigger a ripple effect. So, people are inspired to share and spread the word about your Valentine’s day promotion.
  • Lastly, you DON’T have to do a giveaway at all times. Other strategies include: offering a FREE gift to anyone who reaches the required minimum purchase amount. Just remember that during these special occasions, every online business is brainstorming of a one-of-a-kind strategy to convince people to buy.  If every website similar to you is having a  buy 1, get 1 free, why not add something like an all-expense-paid Valentine’s day date? That additional prize will surely make you stand out from the rest. It’s doesn’t have to be at an 5-star hotel. People will still appreciate having a date at a cozy restaurant. It makes the date more meaningful and more memorable!

Reasons Why Shoppers Abandon Their Cart and Ways to Prevent Them

Macbook Air on White Surface

According to a Business Insider article, shoppers abandon their cart during login, during the checkout process, and majority leave during payment stage. This post will elaborate the reasons and present possible solutions.

Let’s simplify the three why people abandon their shopping carts.

  • Account creation is mandatory.

  • 37.4% of shoppers leave when they are being forced to sign up. In reality, no one wants to be forced into doing something. Remember that people visited your website to buy and not make an account.
    • Solution #1: Offer a “checkout as guest” option. If they already have an account, logging in is easy. If they don’t, let them purchase what they want as guests. After their transaction, they are more easier to convince to get an account. This time you don’t have to force them.
    • Solution #2: Encourage them to sign up. You can convince by listing the benefits of creating an account. Inform them that an account: will give you a detailed tracking of orders, allows you to access exclusive promos, and account holders get the to be notified first about discounts and coupon codes.
  • Lengthy checkout procedure.

  • Online shoppers are impulsive. Use this to your advantage and do not scare away shoppers by giving them long and winding forms to fill out.  Adding more fields to your checkout process will just increase cart abandonment.
    • Solution #1: Identify the information you need and only ask important details from customers. If the items are to be shipped and billed to one mailing address, do not let them repeat what they typed. Add check box that indicates that billing address is the same as shipping address.
    • Solution #2: Accept online payments and online money transfers. With services like WePay, Google Checkout, Amazon Payments, Paypal, people can conveniently shop and checkout with their email and password.
  • Shocking delivery costs.

  • Websites want their products to appear than competing brand. But during checkout, expensive delivery costs are then revealed. Thus, shoppers just the web page and leave their cart altogether.
    • Solution #1: Offer ‘free’ delivery. Shoppers love the word FREE. When they see FREE, they will most likely to click immediately. For people outside the US, they find websites like bookdepository.com very convenient. Since the website offer free shipping wherever you are in the world, customers don’t need to think about ridiculous international shipping rates.
    • Solution #2: Estimate the cost. Let shoppers know around how much it will cost them to ship an item. One good way is to indicate price and beside it, include the minimum delivery cost.
    • Solution #3: Add a shipping calculator. Allow shoppers to enter their zip code and the calculator will display an accurate price quote to their desired zip code.

You can never stop shoppers from abandoning their cart. There are countless of reasons that are out of your control like a misplaced credit card. Still, it is not an excuse for e-commerce websites to keep making these mistakes that hinders sales conversion. With a little tweak to your website, you will avoid losing money and make your customers’ shopping experience easier.