Google has added specific algorithms for new sites. Just read my post on: Is There Really a Google Sandbox? Now, the question is – will this trend continue in 2019? If newer sites be placed in the Google Sandbox, how do you prevent from placed in the Google Sandbox? How to rank higher quickly?

Here’s a list of things you can do:

5. Build authority.

• Remember, E-A-T? Always strive to build authority. Google will always go after the users’ want. If the users unanimously pick a website, Google merely shows what the users chose.
• At the end of the day, Google wants website owners to show expertise, be credible, and be trustworthy.
• As a fairly new website, it’s normal that Google has no idea who you are. As you try to improve and add more content, Google will obtain more data about your site.
• So, win the hearts of the Google users if you want Google to favor your website. Furthermore, Google will consider a site “credible” if it has a lot of mentions, links, and queries about your brand.

6. Haste makes waste.

• Like number 5, this tip is related to authoritative. Don’t be too rash when making decision. Plan your every content. Remember, the goal here is NOT for everything to be perfect, but for your content to be united.
• After all, the internet is series of interconnect networks. Same for your content, it should all be connected. There should be a smooth flow of links. You should build an internal linking system. Users should be able to navigate from one page to another without any glitches.
• Remember, there are things you can’t speed up. If you put too much effort in increasing your rank, Google might view it as being spammy.
• Even though you will legitimately acquire external links, Google will be suspicious if you got it in a very short time. Being too aggressive in advertising your website has its side effects.
• So, focus on letting things flow on its natural order. It’s never the number of links, but it is more of the quality of links. Ultimately, it is important to keep a steady pace. As time passes, your website will naturally grow. Never be sad for having a slow start. In no time, Google will gradually consider you as trustworthy and credible.

7. Buy an existing website.

• Well, if you want to quickly avoid the Google Sandbox, you might need to buy an already working website.
• Yes, you will be spending a hefty sum of money, but you are sure that the website is already established, and it has been live for quite a long time.
• So, if you are thinking of buying an existing website or business, you can visit sites such as Flippa. It is an online marketplace where you can buy (or sell) websites, apps, and domains.
• In this website, the price ranges from a few bucks to thousands of dollar. In fact, I even saw an app selling for only $12 dollars.

To wrap things up, don’t hurry because the right time will come. Eventually, Google will see your efforts.  Boost your SEO efforts slowly but surely. Over time, you will see the fruits of all your hard work. Never go for mediocrity; always strive for excellence.

According to a theory, Google Sandbox filters websites on the search results page. Allegedly, it is said that Google prevent new websites from getting high rankings. In a way, Google Sandbox serves as a screen to regulate the rankings for newer websites.

Well, what started this idea? It is believed that newer websites may not be as useful and significant as the older sites. Furthermore, some new websites – if not, most sites – are considered to be spam.

While Google has not published an official statement, many SEO professional tend to assume this to be true. Marketers, and professionals alike, have noticed such changes on the different websites that they are optimizing. Thus, it is easy to conclude that it’s hard to escape the clutches of Google Sandbox when you have a relatively new website.

How Google Sandbox started?

• It was in 2004 when SEO professionals noticed that newer websites did not move up the leaderboard. In terms of ranking, these websites were not doing well. Despite the efforts of following the proper guidelines, Google did not indexed the sites.
• However, on other search engines, these websites were giving a higher ranking. Compared to Google, Bing and Yahoo gave it a better ranking.
• Because Google only wanted to feature the most relevant and useful sites on their search results, Google Sandbox made perfect sense.

Google never said anything about Google Sandbox.

On the other hand, Google’s Gary Illyes said that we don’t have a sandbox. Basically, Google denied the reality of a sandbox. Nevertheless, some Google’s employees may have hinted something.

• John Mueller, Google’s Webmaster Trends Analyst, said that there is no “traditional sandbox”, but there are algorithms that function the same way. This works as a way of understanding how new websites are connected to other websites.
• Matt Cutts, a former Google head, added that as long as the websites have been in existence for a few months, then, it should show up in the SERPs.

Well, there you go. You can’t rank immediately. The hint was obvious, and websites should be a couple months old.

Is there any explanation why newer websites do not rank high?

Google emphasized that there should be enough data on a website before they rank it accordingly. Also, they reiterated on the importance of E-A-T! Before anything else, a website should prove its expertise, authoritativeness, and trustworthiness first. To be honest, it’s nearly impossible to gain Google’s trust in an instant. Below are some of the reason why a site may not receive a higher ranking than expected:

1. Not enough content

• For Google to understand your website, there should be enough content. The more content, the more you show that you have authority. Otherwise, Google will not clearly know your website if you don’t provide enough content.

2. Weak backlink profile

• Improving your backlink profile is important. In a way, it greatly influences your website rankings. When backlinks are established, it proves that you are an expert.
• Also, check the internal links. Your content should also be connected with each other.

3. Less user engagement

• Google scan the website activity. Other than content and links, it checks for other factors such as click-through rate, bounce rate, session time, and many more.