Tag Archive for: promotional tool

Scottsdale Web Design – How to Revamp Your Website for Valentine’s Day

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The holidays are over and it’s now the start of a new year. The next thing you’ll know is that it’s going to be  Valentine’s Day. Websites should discard the Christmas decorations and start filling their websites with hearts and flowers. Valentine’s Day is the time where people go the extra mile to show their love for their loved ones. For websites,  it’s the perfect time to spread love. Valentine’s Day promotions are going to pop up anytime soon. So, here are 3 tips for your retail site this upcoming Valentine’s Day:

  • Tip #1: Prepare In Advance.

  • January is the ideal time to start organizing a Valentine’s Day plan. Whatever your business may be, it’s imperative that you should start early. After the Christmas break, you can begin planning what you might want to do this Valentine’s Day. You need time to spread your website campaigns. Even with the help of the internet, promotions and sales will popularize in a snap. Plus, you need to give people time to save up enough money to splurge on this special day.
  • Another reason to start early is that other websites may have started with their own marketing campaigns If you won’t plan now, you will only be left with hardly any customers. Take the first step and start knocking on their generous hearts (no pun intended!)
Heart Cutout on a Coffee Cup

It’s going to be Valentine’s day soon!

  • Tip #2: Use Images to Get People Ready for Valentine’s Day

  • It’s such a happy and joyous occasion. Since it’s Valentine’s day, add hearts, flowers, teddy bears, and chocolate to your marketing ads. Website reminders and email messages just won’t do it. Each time you have a website sale, like on Valentine’s day, make sure to add happy and  lively pictures.
  • You should also follow a certain template. Whether it’s a special photo you took yourself, the cheery banner, or the social media advertisement you carefully planned, there should be a sense of uniformity. All the materials you prepared should use the same color scheme, font, and style. Not only that, it should also contain your logo, your website link, and your various social media accounts. So, people can easily know where to find your products that moment they see the ad.

  • Tip #3: Spread the Word by Spreading LOVE!

  • How do we exactly do this third tip? You spread love through giveaways! It’s time to let your customers do the marketing for you. By conducting a variety of giveaways on your different social media accounts, people can easily spread your Valentine’s day sale.
  • Whether your customers are mainly on Facebook,  Twitter, or Instagram, you start a simple “like and share” giveaway.  Anyone interested to WIN freebies from you will just repost an image or a status update. This way, the giveaway can trigger a ripple effect. So, people are inspired to share and spread the word about your Valentine’s day promotion.
  • Lastly, you DON’T have to do a giveaway at all times. Other strategies include: offering a FREE gift to anyone who reaches the required minimum purchase amount. Just remember that during these special occasions, every online business is brainstorming of a one-of-a-kind strategy to convince people to buy.  If every website similar to you is having a  buy 1, get 1 free, why not add something like an all-expense-paid Valentine’s day date? That additional prize will surely make you stand out from the rest. It’s doesn’t have to be at an 5-star hotel. People will still appreciate having a date at a cozy restaurant. It makes the date more meaningful and more memorable!

How to Use Hashtags in Promoting Your Website

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Two Man and Two Woman Standing on Green Grass Field

WHAT’S IN A HASHTAG?

  • Before, the pound sign is just another symbol. Now, it’s widely used in creating hashtags on various social media platforms like Facebook, Instagram and most especially on Twitter highlighting the trending topics online.
  • The truth is that hashtags are NOT just talking about a certain topic in pop culture. A hashtag may also help you to promote your website and its content.

HOW CAN A HASHTAG BOOST YOUR WEBSITE?

  • Before we dig deeper, let us start by discussing the significance of a hashtag. In this day and age of the rampant use of social media, we can say that hashtags have helped in making posts, activities, topics more visible and more accessible to online users despite geographic differences.
  • Since a hashtag is a symbol we affix to a topic that we want to emphasize, or to a topic that we want to reach thousands or even millions of people both locally and internationally, it has been a great promotional tool for content creators to promote their websites or contents.
  • It is basically just typing a hash symbol preceding the topic of choice, and that’s basically it. When online users search for that same hashtag, or even a related topic, your content will be categorized as one of the possible choices, allowing other users to easily see your work.
  • Thus, increasing the chances for others to click on your website and read its contents. In simpler terms, it works like an online filter, which organizes posts for the convenience of the online users. Let’s admit that there are millions of content published each day whether it’s on Facebook, Youtube, Instagram, and etc. But there are a few pointers that we need to know before we start promoting online.

THINGS TO CONSIDER IN USING HASHTAGS

  • It is important to remember that in using a hashtag in a general sense, especially for promotional purposes, that the characters preceded by the hash symbol should not be separated by a space, there should be no spaces in between those letters or words.
  • It is also important to remember that your chosen hashtags should be related to whatever it is your publishing. Of course, it is common knowledge to use a hashtag that relates to the content that you want to promote. You cannot just use a hashtag that has nothing to do with your content because that will mislead the users. They will not trust you if they will found out that you used a popular hashtag just for promotion.
  • Also, using long hashtags can be a disadvantage because using hashtags that are way too long are not too memorable to online users. That is mainly because, it can sometimes be tiring and hard to remember long phrases so as much as you can use as little words to make it easier for the users to join in.

THE CURRENT WAY TO PROMOTE

These are only some of the most relevant things you need to know about hashtags. It’s the new way to promote your website and its contents. Hashtags help you boost your social media engagement. It also helps you promote your contents in the most modern and convenient method.