Posts

Scottsdale Web Design – Apply These Psychological Tips on Your Website (Part 2)

The psychological tips and tricks presented on this posted below are based on Robert B. Cialdini’s book. If you want to read part 1, you can click this link. For this 2nd post, I will still discuss the importance of personalization, recommendation, and other ways invite more web visitors:

  • Tailor-made for every user.

    • Don’t make everything about business and money. Take time to get to know your audience, too! Interact with your followers. That’s why social media is there. It’s an avenue for you to connect with your existing customers and future ones.
    • When they see how much you take time to answer their questions, they will appreciate it. When you are active on social media to address issues, they will know that you are dedicated on giving the best to your customers. You are NOT just another website that’s after the money. Your customers will consider you a friend that’s definitely worthy of their trust.
    • When replying to inquiries online, be personal and address them by their names. You are talking to someone needing help. This is not the time to speak formally. Don’t be afraid to show your personality because it makes the company less generic and more human.
    • You don’t need to follow a template because it’s ends up pretty unconvincing. This is you, and you don’t need to act like this website because they are well-known. Go through your social media posts and blog posts and check if it seems fabricated. If you can’t see yourself saying it, then, don’t include it.
  • The power of a positive review.

    • Whether it’s from a from a popular internet star or from an ordinary citizen, a positive review will boost your credibility and trustworthiness. Never undervalue its ability to motivate other people to try your products.
    • These reviews will push the undecided to go and try your products. They don’t have to worry because a great number of people vouched for the usefulness and quality of your products.
    • If someone famous mentions your product and puts in a good word for you,  spread it on social media. Highlight positive reviews on your website so new customers will immediately feel confident when transacting with you.
    • Whether the review is from a celebrity or not, make it a habit to share the review, and to respond to these positive reviews. A simple thank you is nothing compared to the boost they have given your brand.
    • To be honest, no amount of sales talk can compare to the reviews given by actual people. So, gather all the promising reviews and share them the world!
Paper Bags Near Wall

Of course, no one can resist the word: SALE!

  • Limited-time offers.

    • When products are only available for a limited time, people feel like they shouldn’t miss this “once in a lifetime chance.” As a result, the demand for a product increases because everyone has the same mindset.  Everyone is compelled to participate and grab this exclusive offer.
    • Everyone is buying it so I’m buying it! It may be silly reason for some, but it’s still an effective marketing strategy. People don’t want to miss out on what’s popular.  They want to do what others are doing.
    • So, if there’s this sale ends in 48 hours, I should shop now because other might beat to it. It’s human nature; there’s always a need to be constantly updated.  If there’s a sense of urgency, then, definitely, it will motivate everyone to shop before it’s over.

Scottsdale Web Design – How to Revamp Your Website for Valentine’s Day

The holidays are over and it’s now the start of a new year. The next thing you’ll know is that it’s going to be  Valentine’s Day. Websites should discard the Christmas decorations and start filling their websites with hearts and flowers. Valentine’s Day is the time where people go the extra mile to show their love for their loved ones. For websites,  it’s the perfect time to spread love. Valentine’s Day promotions are going to pop up anytime soon. So, here are 3 tips for your retail site this upcoming Valentine’s Day:

  • Tip #1: Prepare In Advance.

  • January is the ideal time to start organizing a Valentine’s Day plan. Whatever your business may be, it’s imperative that you should start early. After the Christmas break, you can begin planning what you might want to do this Valentine’s Day. You need time to spread your website campaigns. Even with the help of the internet, promotions and sales will popularize in a snap. Plus, you need to give people time to save up enough money to splurge on this special day.
  • Another reason to start early is that other websites may have started with their own marketing campaigns If you won’t plan now, you will only be left with hardly any customers. Take the first step and start knocking on their generous hearts (no pun intended!)
Heart Cutout on a Coffee Cup

It’s going to be Valentine’s day soon!

  • Tip #2: Use Images to Get People Ready for Valentine’s Day

  • It’s such a happy and joyous occasion. Since it’s Valentine’s day, add hearts, flowers, teddy bears, and chocolate to your marketing ads. Website reminders and email messages just won’t do it. Each time you have a website sale, like on Valentine’s day, make sure to add happy and  lively pictures.
  • You should also follow a certain template. Whether it’s a special photo you took yourself, the cheery banner, or the social media advertisement you carefully planned, there should be a sense of uniformity. All the materials you prepared should use the same color scheme, font, and style. Not only that, it should also contain your logo, your website link, and your various social media accounts. So, people can easily know where to find your products that moment they see the ad.
  • Tip #3: Spread the Word by Spreading LOVE!

  • How do we exactly do this third tip? You spread love through giveaways! It’s time to let your customers do the marketing for you. By conducting a variety of giveaways on your different social media accounts, people can easily spread your Valentine’s day sale.
  • Whether your customers are mainly on Facebook,  Twitter, or Instagram, you start a simple “like and share” giveaway.  Anyone interested to WIN freebies from you will just repost an image or a status update. This way, the giveaway can trigger a ripple effect. So, people are inspired to share and spread the word about your Valentine’s day promotion.
  • Lastly, you DON’T have to do a giveaway at all times. Other strategies include: offering a FREE gift to anyone who reaches the required minimum purchase amount. Just remember that during these special occasions, every online business is brainstorming of a one-of-a-kind strategy to convince people to buy.  If every website similar to you is having a  buy 1, get 1 free, why not add something like an all-expense-paid Valentine’s day date? That additional prize will surely make you stand out from the rest. It’s doesn’t have to be at an 5-star hotel. People will still appreciate having a date at a cozy restaurant. It makes the date more meaningful and more memorable!

Web Strategies to Gain More Sales

business, charts, commerce

Things to do to gain more conversions.

A lot of businesses now have chosen to put up an online and the public have adapted the concept of e-commerce. You can now buy products from other countries without even visiting that country. As a business owner, you have to know that a good-looking website helps, but it is not everything. This guide can help you gain more customers and eventually, increase sales.

  • Avoid Choice Paralysis. Choice Paralysis happens when there are TOO many choices presented. When customers are given unlimited options, they will probably end up confused. In order to avoid Choice Paralysis, you must give suggestions on what to buy, provide buying guides, highlight the new items, and bestsellers. Take a look at Wordery. You will notice that not every book is listed. On the home page, they have a bestsellers list. If you don’t like that, you can scroll down a bit and see a new releases list. They also provide a book of the week list and a book for students list.
  • Give a Preview of the Product. Whether online stores or  physical stores, the customers always want to see what they are buying.  No one would want a tattered dress or a dented book. To erase doubts, you must show the product. Provide pictures of how it actually looks like, and if you can, allow the customers to zoom in on the photo. Let’s go back at our example, when you browse a book at Wordery, you will see the book cover, dimensions of the book, weight and other details that will be useful to the customer. If you are selling dresses, there should be photos of the dress in several colors, or sizes. Another thing to add is a sizing charts so that the customers can easily compare the different dress sizes.
  • Provide a Trial Version. If you have noticed whenever you are at Costco, the staff would give out a free sample of their products. Even online, it is also important to allow customers to try the product. Nowadays, several software companies give free versions of their apps. As a customer, you do not have to buy these products to be able to use them. If you like a particular product, you can choose to buy the paid version of the app.  As a business owner, it is an effective strategy because when your customers like your product and they find it useful, they will surely rely on it. When they depend on it, they will most likely upgrase and purchase the premium version of the app. Give your customers a glimpse of your product and do not just let them rely on their imagination. Instead, let them try the product, and the product itself will win customers.
  • Generate a Desire for the Product. You have to get the attention of your target audience. Once you have it, gain their interest by telling them how useful these products are. Then, you can give them a limited time offer like free shipping on the all orders placed within 24 hours, or an extra 10% off on books during Christmas.