The tools you need to track your SEO efforts

One of the best things about investing in Search Engine Optimization is that you can monitor, track and measure everything. There are literally hundreds of tools that you can use for free or for a monthly fee to monitor and improve your SEO efforts.

In fact, there are probably too many to choose from. That’s why we’ve selected six tools that you should definitely consider using.



BrightLocal is the premier local SEO tools and a must for any business trying to make it into the map pack or keep their place there. The best thing about this tool is that it draws in a wealth of disparate data like your rankings and reviews and displays it in one easy-to-read dashboard. If you’re only going to use one tool in this list to monitor your local SEO efforts, make it this one. You really won’t need anymore.


Dyno Mapper

A lot of SEO tools will weigh you down in hard-to-read data lists. But that’s not DYNO Mapper. This is the tool for visual business owners who want their data to be as clean and digestible as possible. DYNO Mapper provides a visual display of how well you are currently ranking, which pages are receiving the most traffic and which pages you should give some attention to. You can even use it to look at your competitors, too.


Moz’ analytics and local SEO tools are some of the most well-regarded tools on the market. The company has long been a supreme authority in the SEO world and part of that is down to the quality of their tools. Whether you just use the local tool to track your local SEO efforts, or go all out on the analytics package to track everything, you’re guaranteed to get high quality, up-to-the-minute data displayed in a beautiful and digestible way.


SEO Profiler

If you’re looking to keep a closer eye on your competitors and are fed up of Googling them each day, SEO Profiler is ideal for you. This tool integrates into Google Analytics to show you details about your competitors’ rankings and provide opportunities for you to take advantage of their shortcomings.


Google Analytics

You’ll need Google Analytics to get the most out of several of the tools on this list, so it should be considered an absolute necessity, even if you don’t plan on paying for any of the other tools. Not only is GA free, it is also the single best analytics tool on the market. No other platform will provide you with the level of depth and detail that Google Analytics does. Install it now, no questions asked.



WooRank is a great-priced complete SEO tool that gives most business owners everything they need to launch and track a successful SEO campaign. Business owners will particularly like the site crawl feature, which lets them identify and understand any of their own website’s shortcomings. There is also rank tracking and competitor monitoring available too.