Designing a website is not easy because you have to beyond the looks. There are various characteristics to consider, and even the pros make mistakes. Successful websites are not made overnight. You need to make an effort to engage and interact with your target audience. How should you convince your website visitors to come back? How to make people bookmark your website?
Here are 6 tips to follow to achieve your website’s fullest potential:
Identify Your Audience
Create a website for your audience. You should be able to know who they are, where are they are from, their web browser, and so on. If you find out most of them are mobile users, make sure your website is optimized for mobile browsing. 46% of mobile users report are having a hard time communicating with websites, and 44% grumble about complicated navigation. Focus on how you can improve the audience’s experience.
Set the Right Mood for Your Website
Once you know your audience, it is important to know the appropriate style that fits your audience. Frequently create contents and present new ideas for you to secure build a stronger relationship with your website visitors.
Pages Should Load Immediately
In 2006, Online shoppers expect a website to load in 4 seconds. Now, people want sites to load in 2 seconds or less! Once it hits 3 seconds, 40% people will most likely leave your website. Your web pages need to load instantaneously. Avoiding making your website visitors wait that long for a particular page to show up . When that happens, there is a big possibility that your website visitors will most likely just abandon your page and just go to another similar website.
Define the Direction
Where do you want your visitors to go? What part of the website should they look at? You should be able to place important information in a simple and understandable manner. Obvious calls-to-action buttons will make it convenient for website visitors to buy, download, or sign up. Clear the way so your audience will not get lost in the process.
Use Social Media
Create more of what your website visitors want and use social media to get it out there. Constantly post your content on major social networking sites like Facebook, Twitter, Instagram, Snapchat, etc. Yes, content creation is important, but you need social media to market what you have. Present it in front of people and they will not be able to say no to your offer.
Do not let your website visitors scan the page for more than five seconds. Your message should be concise so keep your headlines short. Long descriptions should be avoided. The website’s interface should be kept minimal and only highlight the essentials.
Messages should be direct to the point. Website visitors should not spend more than 5 seconds to find the BUY NOW button. Help your audience focus on what matters the most by using these suggestions:
- list descriptions instead of writing paragraphs
- free the area and use white space often
- try different typefaces
- use buttons instead of typing the word “Download Here!”
The most important thing is always guide your website visitors. Do not miss on sales opportunities just because your download and purchase buttons are not clear. Increases their chance to interacting with your website by connecting with them. Keep your content new and relevant. Avoid stagnation by finding new methods to grow and connect with people!