Looking for a Scottsdale SEO Company
We are your number 1 choice for SEO (Search Engine Optimization) services in Scottsdale. The search landscape is in constant flux. We have our fingers on the pulse of all the latest SEO trends.
There is an overabundance of information online pertaining to optimization, keywords, and content. Much of it is misleading or just plain wrong. At Linkhelpers, we identified the best practices for content pertaining to optimization, and it’s why our pages continue to rank after every Google update.
Let’s take a few minutes to break down each phase of the page optimization process as it relates to keywords, so that you have a better understanding of how it works and why so many fail in this regard.
First let’s define what a landing page actually is. When someone conducts a search on Google to find something they’re looking for, they are presented with a list of results based on their query. When they click on one of the links, the page to which they are directed becomes a landing page.
Obviously, the goal is to create landing pages that rank high in the search engine results listing. But how can you create landing pages that satisfy the criteria that Google is looking for?
Google’s algorithms are constantly becoming more sophisticated. When a user conducts a search, Google wants to supply them with information that is useful to their query. This means that you need to provide content that shows you have valuable information pertaining to their search. When creating the content for your landing pages, you need to make sure that:
You should think of your landing pages as doorways. If you offer different varieties of goods or services, you should create landing pages for each one. Consumers will always follow the path of least resistance, so you need to present them with the information they seek quickly and efficiently.
So we’ve identified the parameters that define a landing page and how this affects your Scottsdale SEO, but how do you create content that’s original, detailed, and specific to one singular topic?
There is a massive amount of content already on the internet, so it’s sometimes challenging to create something unique. However, by keeping your focus highly tuned to one subject, you can create something that stands out and attracts Google’s notice.
The content that appears on your landing page should be relevant to the subject and prove that you are an expert in your given field. It should also identify you as a singularity, unique, and capable. It’s also important to identify your location and service area (see City Pages below).
Obviously, creating original, compelling content is a challenge. This is the main reason Linkhelpers hires professional writers to create our client’s content. If you put your trust in a web designer to write content on a web page, you’re likely going to suffer the same fate as most other websites, and that’s not a good thing.
Keyword phrases are vital to the success of your content. Selecting the right keywords takes research and an understanding of your market. While driving traffic to your website via the search engines is the goal of SEO, you must also drive the right traffic to your site.
Much of what you’ve probably read about keyword phrases is wrong. Most web pages are stuffed with far too many keywords for any of them to be effective. Remember that Google’s algorithms search for web pages that provide relevant information on a particular subject. How can a web page provide expert information on a topic if it’s watered down with all sorts of different keywords? Obviously, it can’t.
For a landing page to be successful, it must focus on one or two primary keyword phrases that are specific to a particular subject. Smart Scottsdale SEO web designers understand this, so they create multiple landing pages, each with a highly specific focus.
For example, let’s say you own an auto repair shop. Most of your business comes from tune ups, but you want to expand your tire repair business because it’s highly profitable. Attempting to create one landing page that targets both of these markets will likely fail, because the keywords will end up watered down in the content. A competitor focused on one singular topic will win the Scottsdale SEO battle.
Instead, you should create two separate landing pages – one for the tune ups and one for the tire repair. Each will provide detailed information on the topic and show that you’re a knowledgeable expert in that field.
Other factors that should be acknowledged are word count for each page and the density of the keyword phrases. Our professional writers are trained to understand the “sweet spots” when it comes to these essential attributes. It’s impossible to reveal those parameters because Google routinely changes them. However, our clients continue to withstand all of the major Google updates, and when changes in content structure are required, we immediately get our clients back on track.
In an effort to provide more valuable search results, Google created Maps/Places, which is geared toward helping consumers find businesses that are close in proximity. When you use Google to conduct a search for a restaurant or local business, the results page shows a list of nearby businesses relative to your search. While this is adequate for those that own a small brick and mortar store, it falls short for businesses that operate over a larger service area.
As an example, imagine that you are an electrician with an office in Scottsdale, but also offering service to Phoenix, Tempe, Mesa, Glendale, Surprise, Gilbert, and Chandler. With so much competition in that particular industry, it won’t do you any good to simply rank for local Scottsdale searches. So, how can you ensure that you rank in searches for these other communities even if you only have one central location?
The answer to this dilemma are City Pages. In essence, city pages are simply landing pages that focus on specific communities. You can create any number of city pages to target markets outside of your central location. For this example, the electrician would create city pages for Phoenix, Tempe, Mesa, Glendale, Surprise, Gilbert, and Chandler. When consumers in those locations searched for an electrician, the results page would feature the Scottsdale business as “local.”
This valuable service is helping countless Scottsdale businesses compete in local markets all over the Phoenix Metro Area. At Linkhelpers, we can develop a City Page solution to your Scottsdale SEO dilemma at a price that will help you increase your profits exponentially. This service is especially valuable to service-oriented businesses, attorneys, and any other business owner that relies on web traffic outside of their immediate geographical sphere.
Our City Pages often outrank competitor’s home pages, and it’s not unusual for multiple City Pages to rank in multiple top spots on the Search Engine Results page. Always remember that consumers will follow the path of least resistance, so you need to make sure that your business visible at the top of both the organic results listing and Google Maps.
The key to remaining dominant on the search engine rankings is to follow a proven path to success. The Linkhelpers story starts during a time before Google was invented. The early search engines were basic but the goal was the same – provide internet users with the most relevant search results possible. Our longevity in the Scottsdale SEO industry is proof that our best practices have withstood the test of time.
We owe much of our SEO success to Conservative Link Management. While most SEO companies were touting the value of “high quality links,” we urged our clients to approach links from an organic standpoint. This is the main reason our clients have been able to withstand both major and minor Google updates and remain dominant in their industry.
What do we mean by Conservative Link Acquisition? Our goal isn’t to add links to a website, but rather attract links. By approaching link management in this way, the acquisition of links mirrors their organic distribution on the web.
Imagine that the internet is a vast old growth forest. The largest, oldest trees are high-quality links. There are very few of them and they’ve been around a long time. The smallest saplings are the lowest quality links, and there are millions of them. In between these two extremes is an organic distribution of trees (links) based on their size. The larger and older the trees, the less of them there are.
Google’s algorithms recognize this natural order to link distribution. In fact, google ranks a website’s importance on a scale from 0 to 9. Zero ranking websites are the saplings, and there are millions of them. Nine ranking websites are few and far between. Everything else falls in between.
Now imagine a website that only has “high quality links” as a forest. You would walk into this forest and it would only be giant, old growth trees. There would be no saplings, or medium sized trees. You would know immediately that something wasn’t natural about this forest. In the same way, Google knows when a website unnaturally tries to “game the system,” and punishes it accordingly.
Often, this type of link management leads to some immediate success, which is great for the SEO Company when they send the bill. A few months later the website drops off the face of the map, and once this happens it takes a lot of work to reestablish a ranking.
Conservative Link Management is based on the principle that a website’s links must mimic their organic distribution. It’s important to have some high-quality links, but it’s equally important to have many low quality links, and everything in between. This approach, while still quite fast, takes longer than the old link-stuffing approach to SEO. However, your website will remain at the top of the search engine results page while your competitors fall by the wayside.
Why does this approach to Scottsdale SEO work? Because it’s based on the mathematical principles that govern Google’s search engine algorithms.
We are always surprised to learn that many people don’t really know what an algorithm is. The word Algorithm means, “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.” In other words, an algorithm is a mathematical equation.
This means that any approach to SEO that ignores fundamental mathematics is doomed to fail. Before you hire an SEO company in Scottsdale, you should ask them to explain the basic mathematics of Google’s algorithms. If they can’t, then you need to look elsewhere for solutions.
At Linkhelpers, we recognize that web derringers aren’t mathematicians, writers are not web derringers, and marketers know little about web design. This is why we hire professionals in individual fields who can singularly focus on their particular skill.
One of our professional web designers will create your website. One of our professional writers will create your content. An SEO expert will help determine the best keyword phrases for your industry. A professional marketer will help you convert web traffic into sales. And our mathematical approach to links will ensure that you get the most from your advertising dollar.
If you’re ready to dominate your competition, contact one of our Scottsdale SEO experts today and take your internet sales to the next level.