In an effort to provide more valuable search results, Google created Maps/Places, which is geared toward helping consumers find businesses that are close in proximity. When you use Google to conduct a search for a restaurant or local business, the results page shows a list of nearby businesses relative to your search. While this is adequate for those that own a small brick and mortar store, it falls short for businesses that operate over a larger service area.
As an example, imagine that you are an electrician with an office in Scottsdale, but also offering service to Phoenix, Tempe, Mesa, Glendale, Surprise, Gilbert, and Chandler. With so much competition in that particular industry, it won’t do you any good to simply rank for local Scottsdale searches. So, how can you ensure that you rank in searches for these other communities even if you only have one central location?
The answer to this dilemma are City Pages. In essence, city pages are simply landing pages that focus on specific communities. You can create any number of city pages to target markets outside of your central location. For this example, the electrician would create city pages for Phoenix, Tempe, Mesa, Glendale, Surprise, Gilbert, and Chandler. When consumers in those locations searched for an electrician, the results page would feature the Scottsdale business as “local.”