5 Tips to Increase Organic CTR (Part 3)

Just when you thought it’s over, nope, I’m not yet done sharing tips in improving Organic CTR. Before you read the finale, catch up on 3 Tips to Increase Organic CTR (Part 1) and 5 Tips to Increase Organic CTR (Part 2).

Woman browsing her phone

 Feed their curious minds

  • Humans are curious beings, and we all find ways to resolve our inherent curiosity. You can leverage curiosity in your meta descriptions. You can say something like, “Shop now and get a FREE mystery prize.” In this statement, 2 words will trigger the user: free and mystery. Oooh, what could be the mystery gift be? And who doesn’t like a free gift?

Add a sense of urgency

  • If you are selling something, it helps to add a sense of urgency in the description. Mention that there are only a limited number of products left. Adding words like “Shop now”, “Last 30 pieces left”, or “50% off today” will make people run faster than Usain Bolt.
  • Nowadays, people have this fear of missing out. When something is selling out fast, they would immediately want a piece of it too! It must be good, right?

Mention someone famous

  • Like the fear of missing out, people would like to do what other people are doing especially if a famous person is doing it.
  • They would most likely do it themselves, and that’s the power of social proof. If you say something like, “Find out why Beyoncé is having about this water.” I know it’s just water, but the mention of Beyoncé changes the game. When you mention Kylie Jenner’s favorite, or Ariana Grande’s favorite, I’m sure people would rush and immediately click.

Don’t forget to apply and test what works for you!

All the tips mentioned in part 1, part 2, and part 3 will be useless if you don’t test what you now know. Always check the progress… does it work for you? should you just scrap it? Only you can answer that. You can always go to your Google Analytics account to check if there are improvements in your CTR. Aside from that, you can monitor how the users see your page titles and meta descriptions. Below are the 2 tools I suggest for you to use:

  1. Yoast SEO
    • For WordPress users, I’m sure you all are familiar with Yoast SEO. Just install the plugin and it will help you a lot because Yoast SEO will provide a preview of your page title and meta description. Yes, it will how it will look like in the actual Google search results page.
    • Aside from that, you will have an idea if your texts are too long or too short. Yoast SEO will give you a heads up if your snippet gets cut and have reached the maximum limit.
  2. Google AdWords
    • Google AdWords Preview Tool is the other option aside from Yoast SEO. According to SearchEngineLand, s of September 2016, Google has updated the ad preview tool, and it has been optimized for both mobile and desktop users. You can see how the different titles and descriptions would look like in various platforms.  Like Yoast SEO, it also gives you suggestions if it is fitting or not. Just type your preferred title and a brief description, then the Google AdWords Preview Tool will do its thing.

Conclusion

At the end of the day, SEO is not just about the technicalities. You don’t have to go into the technical jargons. In fact, marketing concepts also help gaining more views and clicks. You don’t have to fear because you don’t a thing or two about SEO. Knowledge in copywriting and marketing will go a long way too!

5 Tips to Increase Organic CTR (Part 2)

In The Link Between Organic Click Through Rate and SEO, I told you that improving can click through rate (CTR) can actually yield better rankings in Google. Then, I talked about the 3 Tips to Increase Organic CTR. For this the blog post, more CTR tips will be given. Are you ready?

Woman browsing the web using Acer laptop

Sitelinks

Aside from the web page you want to rank, you also have an opportunity to add your other site links. This is to conveniently guide users to the important parts of your website like the blog section, about us, contact page, and so on. These sitelinks appear when you search your brand in Google. If you don’t want them to show up, you can always choose to demote a page.

Content

In the previous post, I told you that using the right keywords is important. This is the part where I tell you that your content also has to be correct. For instance, users search for music suggestions, but your article is about movie suggestions. I know it’s seems a no-brainer, but there are still people who commit this mistake. Google will always favor the relevant pages.

Call to Action

Your meta description should contain a strong call to action message. When users read your listing in the search results, it should motivate to do something. Adding phrases like “buy now”, “read this to know the secrets”, and so on.

Chapter Titles

If  you have a lengthy article, it helps to provide an area where users can easily jump from one section to the other. One article should contain headings and subheadings so that people can easily browse through without necessarily reading the whole thing. If they want to read the history section, they can jump to history part. If they want to know the product usage, they can go to that section in just a click. It saves time, and it is easy on the eyes!

Snippets

Provide a general overview on what to expect. It helps to follow these guidelines:

  • For restaurants,
    • people would like to know the type of cuisine, the price range, the reviews, the star ratings.
  • For songs,
    •  they would like to know the lyrics, and they would like to hear a preview of the song.
  • For actual people,
    • they would like photos and contact details. Just like in Facebook, we would like to see what our friends are doing at the moment. We would like a glimpse of their daily lives.
  • For business establishments,
    • users would like to know the exact location and what people are saying about this business. Sometimes, people just want to visit the store that is near their area so it helps to provide a map also.
  • For food recipes,
    • people would love to see a video on how to prepare it. If not, a step-by-step procedure would do. Just be sure to completely list the steps from A to Z. It also help if you will indicate the time required to prepare the recipe.
  • For products sold online, 
    • users would be interested in looking at the pictures. Provide a high-quality photo, and if possible, show pictures of people using the product.

Why You Need Your Location on Your Website 

When creating a website, most business owners wonder if they should add their location or not. Others indicate it others don’t. As much as it’s a matter of preference, adding your location on your website actually brings in various benefits.

Your location affects your rankings, ad placements, and more. If you’re wondering why you should add your location on the website, here’s what you need to know:

It’s important for local ranking

For local businesses, adding your location on your website is an added way to be found by your customers. Take note that most customers will search for local businesses nearest to them. If your website doesn’t have any hint of its location, you’ll miss a great opportunity to be seen.

 

Using your location on your business website also complements with area-specific keywords. It’s a simple addition that will make a big difference in terms of ranking.

It’s an added brownie point from search engines

Search engines love it when you provide as much information as possible. It makes indexing easier, plus it increases the credibility of your business page.

 

Using your location actually makes your website more geo-friendly. You can use your postal address or a Google Map widget aside from location-specific keywords on your headers.

 

Although it’s not one of the leading ranking factors, a verifiable address boosts your credibility which will trickle down to your rankings.

It adds customer trust

Your business location gives customers the perception that you’re actually legitimate. This will be much easier if you put yourself on your potential customers’ shoes.

 

You’re searching for a specific business on Google. With that, you came upon this online store that also has a brick-and-mortar store. It says it has a physical store located in your locality. However, since the full address isn’t included, you decided to look for another option – the one that you can actually visit.

 

With this, your location also corresponds to customer trust, much so if you have a physical store or office.

It helps your customers

Another benefit of adding your location on your website is it helps customers get more accurate search results. Aside from increasing your business’ visibility, you’re also giving potential customers more options.

 

Also, it will help down gauge the business nearest to their location. This is very much important if you have multiple branches.

It’s ideal for businesses with multiple locations

For businesses with more than one location, adding the specific locations of your branches is a big plus. It will help Google crawlers index your pages better. Also, it will help customers identify if you’re servicing their area. It’s a win-win situation for every stakeholder.

 

Although you can’t place individual Google Map widget for each, you can use the location to update your business citations, GMB pages, and other business listings.

Final words

Adding your business location on your website is more important than what you think it is. It’s just basic information that will increase your ranking, customer trust, and searchability.

 

A Step-by-Step Guide to Optimizing Your GMB Page

Google My Business (GMB) is an online listing that allows businesses to publish their contact information, posts, reviews, and more. These pages make it easier for customers to search for a specific business and reach out to the company of their choice.

As any pages on the web, Google indexes GMB pages across its search engine, Google+, and Google Maps.  The end-product is the right sidebar result on SERPs containing the business’ complete info.

 

So how can you optimize this to increase your business’ visibility? Here’s what you can do:

Claim your GMB short name

After verifying your Google Business account, it’s time to claim your GMB short name. It’s a custom name designated to make it easier for searchers to find your business. Google actually requires this part so they can easily crawl and rank your pages.

 

For businesses with multiple locations, you have the option to claim a short name for each but with the location added on it.

Keep your information up-to-date

To ensure that your GMB has a good standing, make sure that you keep your NAP accurate. NAP stands for Name, Address, and Phone Number. It should also be consistent with all the business citations in place for your company.

 

If your NAP doesn’t correspond to the business citations, your GMB ranking will be jeopardized. The crawlers will find the mismatching information as a red flag.

Write a business description

Google allows you to write up to 750 characters on your GMB page. It’s a crucial part of optimization, so make sure that you use easy-to-search keywords.

 

It allows users to know more about your brand’s story, what you offer, and who you cater to. Take note that Google doesn’t allow any promotional content or links on this portion.

Use your best business photos

About 60% of local customers say that they prefer business listings with good pictures. It all boils down to the fact that humans are visual beings. If you can show them your business in the best way, they’re likely to be converted into customers.

 

Aside from the typical JPEG files, you can also use 360 images. This is ideal for event venues, restaurants, hotels, and more.

Always set the right categories

There are millions of businesses listed on Google. So if you don’t categorize yours well, it will be floating in uncertainty. Always set the right categories and sub-categories that suit your business.

 

According to Moz, these categories are actually strong ranking signals on local locations. Always keep the categories specific and relevant to your business.

Create a Google Q&A

Google’s Q&A portion allows customers to get instant answers from typical questions. Also, it will enable them to drop a question on this feature and the business owner will send a response.

Take note that when using this feature, you’re supposed to reply to any customer who sends a query. If not, you’re just wasting a very powerful engagement tool.

 

When creating questions, always focus on your services, what you offer, how customers can avail it, average costs, and more. It should always be practical, useful, and concise.

Blogging for an Organisation

A blog site? For my regional service? Although blogging may sound not practical for little companies, it’s actually more rewarding than what it appears like. If you’re buying SEO or just wants to record more leads on your website, blogging is indispensable.

A company blog resembles a salt lick on a farm. It’s the salt deposit that the animals love to lick to boost their food digestion. In this metaphor, your blog is the salt lick and the stock are your leads. You want them to keep returning. It’s either to absorb new details or to obtain your product or service.

Blogging imbibes the simple concept of the requirement to offer in order to get. Should you begin a blog site? Here’s what you need to understand.

Why begin a business blog

Your blog pages are the ideal place to offer ideas, talk about problems, and respond to the questions of your consumers through thorough content.

 

Aside from composing for your customers, blog sites also interest Google crawlers if composed and structured well. If optimized with keywords, blogging will in fact help you rank better on search engine outcomes.

 

When you appear higher on SERPs, you’ll enjoy much better visibility, greater conversion, and brand name acknowledgment. It’s everything that a service wants.

 

Likewise, a great area in SERPs develops your reliability amongst your readers. It’s a big plus point that will trickle down to your profits huge time.

How often do you need to blog

Most services worry too much about publishing lots of articles at a time. Bear in mind that when it pertains to blogging, quality matters the same way as quantity does.

 

Once a month needs to be great, however you’ll certainly enjoy more returns if you do it weekly. The key here is to write the blog sites well and make certain that you talk to your leads. Likewise, don’t simply compose for the search spiders.

 

Remember that costs too much time composing blog site posts means you’re losing time for your company. If you do not have the knack for words, you can tap the aid of a copywriter to help you out.

What should you write about?

Many organisations that are brand-new to blogging would dive directly to writing salesy articles. As much as this might work, your readers will get exhausted of it soon. Worse, they will have a negative perception of your website.

 

It’s best that you also discuss beneficial tips, trends, and other details that your readers can digest without being too salesy. In fact, you can be not too salesy however still transform your readers. This is where a well-structured sales funnel comes in.

 

You can integrate your blog into your sales funnel to bring in leads and increase their conversion rates.

 

Goal to educate your readers and to reveal them that you have the competence on the field you’re operating in. From there, credibility works for you.

Final words

As lots of SEO experts state, content is king. This is the factor why regional organisations must consider blogging. It will assist you connect to your audience and create more leads.

How Can I Get Customers to Edit Their Negative Reviews

Negative reviews are every business’ nightmare. It can jeopardize their image and affect their sales. This is why a lot of business owners wonder how they can get an irate customer to edit their bad review. It may sound far-fetched, but there’s actually a good way to make it happen.

 

Brands live in a world where their reputation lies solely on what their customers’ say. Potential customers would only trust a fellow customer, no matter how much a company tries to sell their offers.

 

Also, it’s a fact that customers would only deal with a business that has at least four stars. Moreover, customers are more likely to continue patronizing a business if it gets to resolve complaints.

 

In this note, here’s what you can do: Reach. Remedy. Restore.

Reach

This phase happens when the customer puts out a negative review and reaches out to you. And as a business owner, the only way to increase the chances of the review being edited is to reach back to your customer.

Remedy

Reaching out to the customer is your way of fixing the problem. The best strategy here is proactive outreach. Here’s a good example:

 

You’re offering HR services, but a client was unhappy due to the lack of customer support and glitches on the system. He then left a scathing review online.

 

In this situation, the client would likely change the review (or at least his or her perception about your business) if you exhaust all means to make it up to them.

 

For big clients, the head of the customer department should reach out via email, text, and phone call. Make sure that you provide the remedy in the most polite way.

Restore

Most customers will yield if they get to receive what they want and more. This is where the updated review comes in:

 

“Business X has made it up to us by exhausting all means to reach out and fix the problem. The manager went up and beyond to ensure that our system is up and running. They even gave us a limited offer to compensate for the hassle.”

 

From being an unhappy customer, you get to restore the person into a satisfied patron.

 

Key stats that you should know

The above-mentioned tips are general thoughts which may or may not apply to all industries. To help you out, here are some stats about negative reviews and how it can be restored:

  • 70% of bad reviews due to rude service can be restored through second experiences, this time with a caring and polite staff.
  • 64% of bad reviews get restored if the manager, supervisor, or anyone in the position reaches out to them with the remedy.
  • 32% of bad reviews will be restored if the customer received a replacement product or if the service is re-done free of charge.

 

Final words

Negative reviews can be daunting, but it’s all part of running a business. The key here is to be proactive and to offer practical remedies that will restore the trust of your customer.

How to Get Clients to Review Your Business

Customer reviews are a double-edged sword. It can both be a powerful tool to boost a business’ revenue and a crippling aspect if customers leave negative comments. With potential customers using verified reviews as the basis for their purchasing decision, businesses have to exhaust all means to gain the most coveted positive review.

It could be challenging to encourage a customer to review your business, but you can always do the following tips:

Make it easy for your customers

Every customer wants convenience, especially if you’re running an online store. It’s the reason why you should always make submissions of reviews easy in every aspect.

 

In brick-and-mortar stores, you can set up a review kiosk where customers can write reviews in private. For online stores, emails will do a good job. Make sure that it links toward the review page of your site or store.

Always follow up

When it comes to customer reviews is to ask than wait. Most customers will forget about reviewing the product or service they purchased. It’s your job to follow it up to them. Take note that many customers only need a little nudge.

 

When sending follow-ups for reviews, always be witty and choose the right timing. If the customer raised an issue, solve it first before asking for a review. This way, the review will likely be positive than negative.

Use surveys

Not all customers will take time to type their thoughts about your business. To make it easy for customers to give their feedback, you can use a survey format.

 

About three to five questions should do the trick. Ten questions and beyond are too many. You should remember that online users have a short attention span. It’s rare for a user to finish a 20-question survey without getting distracted.

Give incentives

Customers love it when they get something for free. You can actually do this by incentivizing the person when he or she leaves a review. Virtual coins or a discount on the next purchase are very attractive.

 

The idea of gaining something out of the simple manner of writing a review always works its magic. Aside from gaining reviews, you’re also encouraging the user to purchase another product or service.

Mobile-first is the key

Remember: your review page should always be mobile-responsive. A large portion of shoppers will browse using their mobile devices. If your pages aren’t mobile supported, the user will close and move on with their lives. The same goes for email follow-ups.

Always say thank you

‘Thank You’ is free to say so give it lavishly to your customers. Always reply to the customers who left reviews with personal two to three sentences. Don’t just use a thumbs-up or smiling emoji here. Make it personal so your customers will feel that you’re connecting with them.

 

Do the same for negative reviews. It’s actually your way of fixing the issue and restoring their trust in your business.

 

You can schedule these replies in the morning. It’s best to make it habit so you can also monitor your business reviews.

How to Rank Beyond Your Location 

Local business owners who invest in SEO usually ask this question: how can I rank beyond my location? It’s one of the most common questions we receive from clients and businesses alike who want to reach a wider audience. It’s common among businesses with multiple branches or locations around the country or abroad.

So should you make a listing for every location? Should you create individual websites for every place? Nope. Here’s what you can do:

 

Boost the geo-signals of your website

Geo-tagging videos, images, and other content to specific areas you want to rank at is a good start. This will let Google know that your website is somehow related to that location, thus crawling your pages to appear on SERPs on that specific area.

 

Also, it will help to add testimonials or case studies on the specific area that you want to rank on aside from your physical location.

 

It will also be great if you can secure reviews on various sites mentioning the location you want to rank in.

Use Google+ Local

You should also consider utilizing Google+ Local. It’s an efficient way to get your business seen on the location where you plan to rank better.

 

In this platform, you can create a listing using a functioning phone number. For multiple business branches, you’d need a unique phone number for each one you plan to list.

Take note that you should meet the Google listing guidelines for your business to be indexed. Once you got this set, expect better visibility on other locations.

Come up with location-specific pages

For businesses with multiple branches or virtual locations, creating individual pages for each one will actually help a lot. Each one should have a unique URL as well as a category organized per state or area.

 

Don’t forget to add these pages on your sitemap to make sure that it will be indexed appropriately. Aside from that, pack these pages with geo-related content. You can leverage this on the title tags, page names, description area, outbound links, and more.

Just use a single domain name

As much as we said that you’re supposed to make an individual page for each location you want to rank it, that doesn’t mean you’re creating a website for each. Standalone domains for each location would only make things confusing and disorganized.

 

What you need to do is to create subdomains under your single domain. That way, Google will associate these pages to your main website. Also, the ranking of your single domain will trickle down to the subdomains.

Perform a comprehensive SEO audit

If you already have these pages and tags in place, a comprehensive SEO audit will help identify the weak points. This will inform you where you’re lacking and what areas you need to focus on.

From there, you may need to create a geo-targeted list of keywords to work on later. This is to boost the geo-signals on your pages while keeping it relevant to your main domain’s content.

 

 

How to Track Your Business’ Local Rankings

With Google’s continuous updates on ranking algorithms, it can be challenging for local businesses to keep track of their SERPs’ rank. Lately, the biggest search engine on the planet released an update ensuring that the search results will be more local and relevant to the queries of the searchers. This is another reason why local businesses should keep an eye on their rankings.

So how would a small and local business do this? Here are some of the useful tools that you can integrate on your system:

Nightwatch Rank Tracker

This tool allows you to track your business or website ranking in any location you prefer. It has comprehensive features that cater to small and large businesses.

 

Another thing is that Nightwatch Rank Tracker has a very affordable entry-level plan. And if you want to scale up your tracking, you can avail the enterprise-level features for an added fee. No need to fret because this tool will work well, even on startups and micro-businesses.

Pocket Insights

If you want a simple yet very effective tracking tool, Pocket Insights could be the right choice. Here, you can track ten keywords at a time and the tool will generate your ranking on Google. This will send you ranking reports for mobile and desktop on a monthly or weekly basis.

 

The best thing here is that the tool also comes with various metrics. It monitors the queries used to search for your website or business page.

UpCity

For those who are looking for an all-in-one tool, the UpCity won’t disappoint. It’s packed with features like competition citations, keyword rankings, and more SEO tools that you’ll find useful.

 

UpCity also delivers a comprehensive analysis of your most competitive searches. Regardless if you’re still working on your on-page SEO or trying to rank beyond your physical location, this tool will serve you well.

Rank Trackr

Rank Trackr is a great tool to compare your rankings in between regions. It provides a custom report based on the geographic area of your choice. Also, the reports can be customized according to the metrics you’ll set.

 

You’re free to choose a location based on zip code or country-based analysis. It’s a great tool to check your traffic and understand where you’re lagging.

Authority Labs

Authority Labs allows you to automate your ranking monitoring so you can focus on more things that matter on your business. You can set weekly, monthly, or yearly updates about your ranking. Aside from that, you can also set keywords, competition level, and keyword strength that you want to track.

 

It’s a convenient tool that does the job while you sleep.

SerpSuite

Although it’s more expensive than other tools, SerpSuite gives all the things you need to track your rankings. Like Authority Labs, SerpSuite can also create automated reports for your ranking and SEO campaigns.

 

This tool can automatically apply your best keywords so your business can rank better both locally and globally. If you don’t want to babysit your rankings, this is the right tool for you.

Why Small Businesses Should Consider Email Marketing

Small businesses that want to reach a wider audience as possible will thrive on email marketing. This may sound like an expensive campaign, but it can be cost-efficient and worth it if done correctly. Aside from social media, email is a great way to connect to potential customers.

In fact, businesses that shy away from email marketing are missing out on a powerful lead generator. Here’s why you should consider email marketing for your small company:

Email marketing is budget-friendly

For businesses with barely any budget for advertisements and marketing, email campaigns are the best choice. It requires very little to zero financial investment. Aside from that, an email marketing campaign is undemanding to maintain.

 

You can enjoy the same marketing exposure without having to spend thousands of dollars on fees and subscriptions.

It builds credibility

Email content sends a strong and credible message to your target leads. This platform lets you share informative and useful content, aside from your sales pitch and offers.

 

This is the same reason why brands use newsletter subscriptions for their customers. Aside from giving out information, you’re also capturing their emails for future use.

It builds your brand

There’s no doubt that email marketing is a great way to build your brand. It lets you come up with your identity and customized content based on the demographics and browsing behavior of your leads.

 

Aside from other marketing strategies, email is an indispensable tool that even small businesses should utilize. It allows your business to be seen.

It reaches leads across devices

In this mobile era, email marketing never fails to keep up. In fact, about 48% of emails are opened using mobile devices. Also, 64% of decision-makers will read their emails using a mobile device.

 

Just take note that optimization should also come hand in hand on your emails. If not, there’s a 69% chance that the receiver will delete it.

It drives more traffic to your website

Aside from putting out your products or services out there, email campaigns allow you to direct traffic to your website. Various integrations will let you connect your social media pages and website link to every email. With this, it opens up to better connectivity and variety for your leads.

It boosts sales conversion

Email is an excellent way to nudge your leads into your sales funnel. Once they land on your website, your sales funnel is at work. If structured well, these email-generated leads will actually witness conversion.

You can integrate email with other tools

Like what’s mentioned above, you can integrate email with social media, scheduling tools, AI software, and more. With this, you can launch campaigns and monitor it 24/7 without having to stare on your screen the whole time.

Your competitors are doing it

You might be surprised, but most of your competitors are actually utilizing email campaigns. It’s a tried and tested method, plus it’s very easy on the pocket.

All you need is a little knowledge of the process and how it works. If you can’t handle the campaign, you can tap the help of a lead expert to do it for you.