What you need to know about user intent

A lot of great SEOs don’t do keyword research as well as they should. This is the case even though many have a great process in place that helps them find potentially highly profitable keywords. What is it that they are doing wrong? They are failing to understand user intent.

The only way to truly maximize the ROI of your SEO campaigns is to take into account the reason why users carry out a particular search. Ranking in Google is one thing, but it won’t matter if your ranking page doesn’t match the user’s intent. They will just leave. Here’s everything to know about user intent.


What is User Intent?

The phrase “user intent” means the reason why someone searches on Google or another search engine. The intent is the goal they are trying to achieve by searching.

A user could have several intentions. For one, they could be looking for advice on a topic or an answer to a certain question. Secondly, they could be looking for somewhere to buy a particular product or reviews on that product. They could even be searching for a local area for a certain type of business.


Google more than other search engines has gotten a lot better at defining user intent. Now, they are starting to personalize searches in a way that reflects intent in order to provide a better user experience.


What Are the Types of User Intent?

Typically, there are four core intentions behind searches.


1. Informational Intent

When a user has informational intent they are looking for more information about a certain topic, an answer to a particular question or just information about anything. Informational intent is commonly linked with action intent. If you are searching for DIY information you are probably like to do DIY soon.

When Google detects informational intent, it will typically by serving up a range of different SERP features. These can include a knowledge box, an image carousel, links to relevant blogs and Youtube videos.


2. Navigational Intent

A navigational intent means that the user is trying to get to a specific website – not a specific physical destination. As an example, if a user searches for Apple, Google knows they want to go to the Apple website and offers that as the first result.


3. Local Intent

Local intent is a navigational question and usually means that the searcher is looking for a type of business in a specific area. In return, Google will usually show map-based results, a local listings pack and other navigational elements.


4. Transactional Intent

Transactional intent is when a user wants to buy something even online or offline. This may be as a result of this search or they may want to make a purchase soon after. As a result. Google tends to display product ads in these searches and include a lot of eCommerce stores.


If you need help with user intent, we are here to help. Get in touch today to find out how.


How to quickly increase search visibility

There is nothing better for improving rankings than publishing great content that you have optimized for search engines.


That being said, there are several small and quick SEO tweaks that you can use to quickly increase your SEO rankings.  In today’s post, we will show you what those tactics are.


What’s search visibility?

Search visibility is how well your website shows up in Google. Now, this isn’t the one golden metric that determines how successful you are, but it is important to keep abreast of it. The better your search visibility, the higher you will rank and the more traffic you will get.


How to quickly increase search visibility

Here are the best ways to quickly increase your visibility in Google.


Increase the amount of interlinking on your site

Did you know that one of the best ways to get Google to rank your site better is to give it a better idea of what you are writing about? You can do this by increasing the number of internal links between your blog posts. Google will then use the anchor text of these links to determine what your pages are about. The more you optimize your internal links and the more of them you create, the better understanding Google will have.


Improve your meta tags

We all know that meta tags aren’t what they used to be. Stuffing keywords in your title and meta description used to lead to big wins, but not anymore. That being said you can still use both to increase your site’s visibility. In particular, make your meta description as enticing as possible. Google may not use it as a ranking factor but it can get more people to click your link over that of a competitor.


Make sure you cover the same content as the top ranking pages

It is important to try to exceed the content marketing efforts of your competitors. But at the same time, you also want to make sure that you cover all of the boxes and don’t leave your customers wanting anything. With that in mind, it’s important that you scour competing articles to make sure you include all of the relevant information and add anything you’re missing.


Add More Keywords to your headlines

It is common SEO knowledge that you should include your focus keyword in your title, preferably near the start. But what you might not know is that you can improve your SEO by including one or two additional keywords in there, too. Maybe you don’t rank for the really competitive primary keyword but the other two may be less competitive. Or maybe you’ll rank for all three.


Add engaging hooks to keep users longer

You need to have incredibly engaging content. That’s because every time a user lands on your page, stays for a second then leaves, it sends a signal to Google saying that your content is irrelevant. If enough users have the same reaction, you’ll start to rank lower.


As a result, you need to make sure that all your blog posts have great hooks that lead the reader in and keep them engaged. They should also be full of videos and images to keep readers interested throughout the post.


What are the best SEO site audit tools?

Technical on-page optimization is one of the best things you can do for your website. Remember, your site is the basis of all your SEO efforts, it’s important to make sure it’s working well if you want your off-page SEO to have an effect.

One of the best ways to optimize your site is to use a site audit tool to spot errors and learn how to fix them. The trouble is there are so many different tools, finding the best one can be tricky. Good thing we are here to help.


What is a Site Audit?

A site audit is essentially a health checkup for your website. The insights it reveals can be used to improve key areas of your website, its overall performance and its on-page SEO.


The Best Site Audit Tools

The market is full of site auditing tools that you can use for free or for a fee. Below are some of the very best.



Ahrefs is one of the best all-in-one SEO tools on the market. It can help you improve both your on-page and off-page SEO. The site auditor will identify over 100 issues that your site could be suffering from and generate handy reports filled with recommendations that you can action immediately.



Botify is a complete site auditing tool that allows you to crawl an incredible 50 million URLs. The site is able to crawl as many as 250 URLs per second. You can choose to crawl your entire website or just a specific part of it. It will even analyze your site like a search engine and in the form of multiple devices so you can improve your rankings. It will even provide you with an XML sitemap.



BrightEdge provides ContentIQ, a super-smart auditing tool that can be used by businesses big and small. What’s great about this tool is that it is very customizable. Small businesses have very different needs to large websites and so you can customize the data you see. That way there’s no need to get confused. You just get the actionable insights you need.



Conductor is another great SEO auditing tool that works well with DeepCrawl discussed below. One of the most notable things about Conductor is that you can crawl your website at any time, you don’t have to wait for the next crawl cycle.



DeepCrawl is a part of the Conductor platform but you don’t need to have a subscription to use it. This a great in-depth tool for eCommerce sites, big brands and agencies who really want to dig deep into site data. If you need to, there are several additional packages that can be purchased for more in-depth information.


Moz Pro

Moz Pro is one of the most famous SEO tools in the world so it’s no surprise it has a great site audit tool under its belt. Moz’ tool can help you analyze as many as 2 million pages every week, presenting all of the information into handy charts, graphs and reports. It even provides explanations and guidance when it does find an issue so you can fix them easily.


What are the best SEO keyword research tools

If you want your website to rank highly in Google, there are few things you can do that are more powerful than keyword research. That’s because if you aren’t targeting the right keywords, you are going to have a hard time ranking well. It could mean little to no traffic and very few targeted users. YOu can’t do keyword research by hand just using Google, however. That’s why the best SEOs leverage one or several keyword research tools to do the work for them. The problem is there are so many tools that it can be hard to know which to pick. Good news, however, we have shortlisted the best keyword research tools below.


Ahrefs is one of the most complete keyword research tools in the industry, currently containing more than 7 billion keywords in its regularly updated database. Users can also search from a load of different search engines, including YouTube, Amazon and Bing, as well as Google. Keyword lists can be sorted and filtered and then added to groups for easy tracking.



BrightEdge’s SEO platform has a keyword research tool built into it. This makes it a great choice for anyone already using the platform. Like others in this list it will help you to generate a list of thousands of ideas, which you can then filter, sort and add to groups to help you keep track of them.


Google Keyword Planner

We couldn’t do a list of keyword research tools without mention the Keyword Planner from Google. This tool isn’t what it used to be since Google took away accurate keyword data, but it is still a great way to find keyword ideas for free. You will need to create a Google Ads account to use the tool if you don’t have one already.



Part of the Mangools family, KWFinder is a great pick for keyword research. It will automatically generate a customizable list of low-competition suggestions from just a single keyword. One of the things that sets KWFinder apart from the rest is the ability to track long-term trends and see the historical data of keywords. This gives you more information to decide whether they are worth targeting or not.


Long Tail Pro

Looking for low-competition keywords? Then you’ll want to download Long Tail Pro, the go-to tool for finding long-tail keywords. You can enter up to 200 ideas at a time to generate a gigantic list of low-competition keywords, which you can then filter, sort and group.


Moz Pro

No list of keyword research tools would be complete without a mention of Moz Pro, which has one of the most up-to-date keyword lists in the industry. You can filter, compare and prioritize the list of results that it generates, too, making it easy to find the keywords you need.



SEMrush will let you enter a single seed keyword and automatically generate over two million keyword ideas from that one term. Users can filter by difficulty, volume and loads of other factors to find the best keywords for them. It will even group keywords for you, helping you to make sense of them.


How to approach multi-location SEO

Anyone who owns or runs SEO for a multilocation business understands the difficulties that are part of it. Every different location will have separate SEO needs and juggling them can be a real headache. Reporting on so many different locations can also be a lot of hassle. There’s no need to panic, though. In this post, we’ll cover exactly how you need to approach multilocation SEO.

What is Multi-Location SEO?

Multilocation SEO describes the process of carry9ing out SEO campaigns for a business that has multiple physical locations that all come under the same brand. SEO is very often the best method for this business and a great way to get people through the door.


There are multiple things you need to do when it comes to running and managing a multilocation SEO campaign. Part of this includes keyword research and optimization for each location, creating locally-focused content and reporting on each location. It’s important to have a separate strategy for every location but you also need to have a strategy for the wider brand.


What You Need to Run SEO for Multi-Location Businesses


A Clear URL Structure

Succeeding at multilocation SEO starts with having a crystal clear URL strategy. Clear URLs make it much easier for you to manage your location-specific pages. It will also help customers to navigate your site. They’ll be able to tell which location they are looking at just by glancing at the URL.


Pages for Each Individual Location

You will need to create a local landing page for every business location that you have. As part of this landing page, you should list the business’s name, the address and its phone number. This is a big local ranking factor. You should also include a lot of local information that could be useful for customers, as well as a map. The more information you can include, the better.


Location-Relevant Content

Creating content is also important if you want to do multiplication SEO well. You will need to create lots of content for each location and make sure that it is optimized for local keywords. This will maximize your exposure in Google.


Optimized Google Local Business Listing

Google My Business is a big part of local SEO, so it is essential that you claim, verify and optimize listings for each location. Claim them first then make sure you fill out all of the information possible. Include photos and links to your website, as well as key information like your opening hours.


Local Links

Links are still a big part of local SEO and they can be a big difference-maker. It is crucial that you create local citations and links for each of your locations.


Multilocation SEO is tricky but it’s not impossible. Follow our advice and you’ll be ranking high in no time.


How to use search volume

Among the most renowned metrics that entrepreneurs and SEOs are acquainted with is the search volume of keywords. Despite the fact that the metric seems to be everywhere, one question remains:”What is the actual search volume?”

You’re not alone if you’re increasingly frustrated in the lack of a suitable reaction. Truth be told, there can’t be a definite result of the issue since, indeed, there is not such a thing as”precise search volume” — when it comes to Google’s quotes.


What is Search Volume?

Search volume is a vast estimate that search engines (usually Google) provide that indicates how often the users of the search engine searched for a particular keyword within a specific quantity of time. Google’s characters come in their own Keyword Planner, and it’ll be a tool that was built specifically for Google Adwords and PPC campaigns — that is, to help advertisers to decide on the correct keywords and phrases to target — but SEOs leverage it in order to comprehend the phrases with a high need. This information then allows them to prioritize keywords to their normal search attempts.


The Drawbacks of Search Volume

Search volume can seem to be a precise and reliable metric as a result of its incidence, however there are plenty of drawbacks to search volume that you’ll have to understand.


There Is No Correlation Between Search traffic and Volume


You’ve probably been in this situation yourself: you are operating keyword research and tag those with the utmost search volume to actually go after. In the long run, if there is more demand for those keywords, that have to bring more traffic to your site, right? Well, not always.


Search Volume Samples  Billions of Queries

As stated earlier, search volume is a very wide estimate. But how broad, exactly? Search engines use an exceptionally modest sampling (3% based on Google’s knowledge base) of these countless inquiries that occur in their search engine to estimate the research volume. It is on no account a real representation of authentic search volume.


Adwords Combines Keywords

Search volume does not have some understanding of the circumstance behind search queries — it’s a purely qualitative metric. Evidently, the searchers themselves comprehend, and those potential meanings are enormously different search journeys. Even though the search engine tries to comprehend search intent and present pertinent information, the research volume estimate doesn’t have any understanding of this, and will set many diverse intents into one number.


Information for Brand New Keywords Is Skewed

When dealing with average search volume (information of the previous 12 months) there is inherently likely to be some issues when new keywords appear during the year. If a product has been launched in December, for example, the search volume will be a lot lower than it really is, since there were not any searches for this (at the moment, non-existent) product for the previous 11 months

The Best Way to Write Decent SEO content

From the landscape of today, the solution to SEO content writing — limiting content to a single element of the topic, and focusing on search demand to get a phrase optimization — is getting insufficient to push important and traffic positions.

Both clients and search engines reevaluate webpages which guarantee information moving past the topic matter experience of a content group.


And here is the challenge. Can you write content that concentrates and suggests expertise and authority about the search phrases and objective?


What’s SEO Content Writing?


SEO writing is a branch prioritizing the encounter, that concentrates of a customer of copywriting. It matches their search function and accomplishes this by making certain the copy is about the keywords or search phrases that someone has searched .


But, SEO writing involves more than simply including lots of keywords. Before some words are composed the task on SEO content starts far. Search engine optimization writers must contemplate why and who searching for this info. Since these variables will catch up to SEO writing, not the other way about it does not think of the upgrades into the search algorithms. Quality SEO writing is assembled for the long term and focuses on the searchers’ experience.


What Makes Content Authoritative

There are a range of things which go into excellent SEO content. These include All the following:



To know the manner it applies to content, let’s examine the notion of sway and power. In his book, Influence, Robert Cialdini describes the mechanism we use to discover someone (or something) as authoritative — via different clues which denote it. In the event of personalities which are hints incorporate a uniform, a work title.


Topic Depth

A component that affirms that the content’s energy is that — the topic matter exhausts. Articles or webpages supply more info than an unaccustomed to some subject would expect to learn about it. They include references to gift and scraps.



At length, authoritative content fits why a person’s been searching for this information in the website. And this may be moving make a purchase, or to find something new out.


Content goals phrases and phrases, and needs their search behaviour making it relevant but easier for search engines to rank. Just take the term”gaming background”, as an example. Someone attempting to buy new gaming equipment might also be researching phrases such as”gaming rig” or”gambling operation”.


Should you need assistance writing content, we’re here for you personally. Our staff can greate SEO content which can help you to rank. Get in contact to learn how.


You need to Monitor keyword Positions

There is a continuous argument between SEOs concerning if you still ought to be monitoring keyword positions. I presume you should, therefore with this informative article, provide an overview and I have resolved to talk about with you my own ideas.

I would like to convince you observation positions continues to be important and relevant to SEO achievement.


Before we proceed ahead, ” I admit there are lots of struggles together with monitoring rankings correctly. SERP functions localized SERPs and a lot of facets affect positions for end consumers within a single basis. Regardless of the status data nevertheless produces an unbelievable abundance of SEO advice you may not get somewhere else. In case you’re to monitor keyword positions, it’d be hard to receive yourself a lot of insights and the value that you’re looking for within a SEO.


Listed here are some just seven explanations for why it’s in your best interest to track information.


Troubleshoot Targeted Visitors Drops


Targeted visitors drops transpire. Some times, they’ve been brought on by some Google algorithm upgrade — that the search engine has been currently famous to establish supported and unconfirmed updates regularly. Your traffic cans change.


But changes or drops can possess additional leads to. It might possibly be the search engine that is currently analyzing a glitch, SERP attributes around the website that’s projecting keyword rankings off, either a punishment or guide activity from the Google spam group or even something different.


Determine New Possibilities


Search engine results have shifted much which the SERP seems like the ten-blue links enjoy and we’d come to understand. However, just as far since those improvements really are amazing and also provide clients having a search encounter they truly have been not simple to keep tabs to get the SEO. Nicely, in other words, maybe not minus tracking information that shows a domain name plays from SERP attributes as well as the snippet. That is especially essential once you would like to know from the own competition’ overall efficiency in a scale, so tracking tens and 1000s of keywords and webpages (or maybe even more ).


Keep an Eye on the Competition

Keyword ranks deliver significantly a lot more than information about the effectiveness of your own domain. You even know just how very properly (or maybe ) the competition has been rank for the intended terms. Moreover, the more data may show exactly what they truly are performing to steal the targeted visitors.


Tracking competition’ positions can let you know if they will have established landing pages or content to rank high for terms. In addition, it can show you if those businesses have begun initially to a target phrases that are brand new therefore forth and using pages.


Recognize CTR Problems

Ranking in SERPs gets your content noticed . Without it, you’d not acquire any visitors. However, the best positions find it impossible to guarantee that a flow of web traffic. For it to take place, these folks need to click on your own search list.


However, can you tell whether they perform, or even when your webpages reach a balanced pace that is all-natural? Really, you need to track positions and connect the information together using the typical CTR webpages on such areas may count on from Google.


Recognize Low-Hanging Fresh Fruit Possibilities


Contemplating just how much time SEO plans have to keep fresh fruit, I am surprised many SEOs give attention to fast wins. Taking care of those chances can greatly supply benefits and optimize the expenditure.


Keyword rank data may help establish lots of opportunities. As an instance, it may show keywords and key phrases whose positions you twice or triple traffic and could improve.


Positions Provide Information You May Report On

Reporting about SEO and demonstrating the effort’s success is still one among many difficulties for SEOs. How exactly can you establish work’s effect within the bottom line of your company?


Effectively, 1 method is always to demonstrate the number of keywords have begun initially to rank as your final report and also simply just how much visitors and earnings people keywords influenced the pages

The way to repair your page speed difficulties

You have heard plenty of stats which prove the value of enhancing your website’s page speed. Due to the significance for your own customers and also an Element which Google will employ from the indicator, it is important to notice

However, I suppose that even though you know the reason you need to enhance the page speed, you might well not know the aspects which effect page speed.


And also that informative article will concentrate That Will Help You cure your webpage speed Problems


Leverage Browser Caching


And that is the trick for the particular specific strategy – allowing a browser it has downloaded throughout the trip.


Because of this, whenever a user visits with yields to it or another page on the website their browser doesn’t have to ask elements as scripts, CSS files, and also trademarks. It reuses the people it’s already downloaded somewhat decreasing.


Reduce Server Response Time


Server response time clarifies the amount of time that it requires a host. It’s the difference from as soon as the host starts to send files, a user types a URL or clicks on a navigation button.


Store Website Assets onto a Content Delivery Network


A CDN can be a selection of web servers spread across the world in a variety of locations, letting you always function. Following Is a Fantastic representation of CDN functions:


Even though the server resides within the united states, those files can be accessed by people from Asia or Europe. That is the advantage of using Content Delivery Networks – a boost to setting internet site assets thanks in page loading time.


Minify HTML, CSS, and Javascript


This really goes without mentioning: The farther you develop your website. And this code could possibly get. Really cluttered. In reality, those extra spaces, line breaks, opinions and additional, unnecessary elements might slow your website down. How? Because browsers Will Need to go through it that takes some time, and all to exhibit a webpage


Display above the Fold Content First


Divide your CSS document to permit content to load. Because, let’s face it for so long as any customers view some thing about a full page, they’ll certainly be fulfilled? Afterall, they need to watch for a full page and will begin swallowing this content directly away. So if they are prepared to observe the remainder, their browser could have loaded it.


The association between a site’s speed and SEO is indisputable. And after reading this piece, you get a very clear idea how to begin boosting your page speed to turn your site load faster.

4 ways to Enhance SEO

Here are just four fast SEO tips which may help make a difference for a search visibility in Q4 and beyond. Intrigued? Let’s begin.

Run Final Page Speed Audit


It is no secret that webpage speed is getting to be one of the most important factors.


In addition, we know that the search engine has been currently reworking how they will quantify page speed onto mobile devices. To prevent any surprises on the way, conduct the page speed audit prior to the vacation season. Tools such as seoClarity’s Page Speed tool enable you to identify.


Reorganize Internal Linking


For starters, linking webpages can help pass domain power to authoritative pages. They also help crawl spiders to content and make sure it has indexed. Additionally, interlinking helps you keep users by offering them with information they can 20,, engaged onto your own website.


In the end, you might have generated group pages or many landing pages which most require some authority. You might have upgraded the ones and attempt to push them into search results.


Strategies to improve your interlinking:


Start by interlinking pages at the Peak of the site’s structure

I acknowledge it is tempting to link to pages. But at precisely exactly the identical time, by doing this, domain power that you can disperse upon the website might be wasted. Target group pages landing pages or alternative content. You’ll move link juice not just at the site’s hierarchy


Repair Crawl Errors


404 and links would surely stop spiders . Therefore will a robots.txt file that blocks their access to whole sections on the website. And naturally, you can not anticipate bots to trace haul chains that are extended. But here is the catchthat you might not recognize that a few of those problems exist on your website.


Require Hubspot, for instance. The website boasts visitors, and for most, is now a model for advertising and advertising and advertising that is internet now. And incorrect server response mistakes resulted in the website to squander crawl funds, and overlook search visibility chances.


Clean Up the Sitemap


Sitemaps assist crawl spiders browse, and subsequently, index your website. And I am positive that you’ve already established one. It is only that… sitemaps may get cluttered punctually. Notably with tens of thousands of pages, along with upgrades, on business websites.


A great deal, my suspect. And needless represented from the site. Consequently, it may include links sending bots else, or even pointing into 404 pages.