Tag Archive for: on-page SEO

The Importance of On-Page SEO Elements

The past years saw the rise in focusing on off-page methods like link building as well as other technical essentials. In actuality, off-page SEO will not do you any good unless you take in consideration the basics of on-page SEO. It has in fact, be the priority in optimization. You should be updated on the ever progressing SEO to keep up with the changes. Here, we will discuss on-page SEO and the reasons why it is significant as well as the most vital on-page SEO factors that you should know.

First and foremost, you should know what an on-page SEO or on-site SEO is. This is a method of optimizing web pages to enhance the ranking of the search engine in your website and help gain organic traffic. We are also talking about your site’s proficiency, credibility and honesty. Your site has to have the different facets that could enhance the presence of your site in the search results.

Discussing website details

So, why is On-Page SEO vital?

The answer is simple, it does assist in letting the search engines know your website and its content. This will gauge whether or not it is pertinent to the searcher’s inquiry. As we all know, search engine has become more intricate and it gives weight to pertinence and semantics in SERPs. On the other hand, Google with its abundance of elaborate algorithms, is now finer at the following:

  • Awareness of what users are looking for when they type their questions.
  • Bringing search results that satisfies the need of the user whether it be navigational query, shopping, or educational.

Adjusting to these things is necessary and you just have to make sure that your site and content are evident to your audience and on your web pages and that all factors are seen by the search engines and are optimized in the current SEO practice. So, if you focus your energy in your on-page approaches, you can expect a great rise in traffic as well as your search presence. Now, we can go over some of the crucial on-page SEO elements:

  • E-A-T

    • Focus on the Expertise, Authoritativeness, and Trustworthiness. This is the structure on how Google evaluates web pages, and the websites.
    • Google has always put an importance to superior quality content.  Meanwhile, the websites that has a more inferior content do not garner good visibility. There is a connection between Google’s superior quality content and what comes out in the search results page. Hence, E-A-T plays a big role in Google’s organic search results. You have to pay attention to this and make sure you use this SEO approach.
  • Title Tag

    • The title tag us specially presented prominently in the search engine results pages commonly utilized as the link that users click when they want to view a website. It has a minute effect on organic rankings that is why it is occasionally disregarded. But just the same, if you do not work on your title tags it can give you unfavorable SEO results. In the end, it is a good idea if you optimize this feature.

Don’t worry this is just the tip of the iceberg. More on-page SEO elements will be discussed on the second part.

Present Your Meta Description Using 3 Unique Ways

Writing page titles and meta description are more important than you think. What happens if you would not? You will definitely miss a lot. Martin Splitt, a Google webmaster, clearly stated the importance of crafting unique titles and descriptions. As he said, “Having the same title (or description) is bad.” Read my article on the summary of SEO Mythbusters here.

writing meta descriptions

So, in this post, I will help you in writing your own meta description. What the different ways in making these descriptions distinct? Here they are:

  1. Why don’t you ask a question?
  • Why do people tend use search engines? Yes, that’s right. It’s because that a question waiting to be answered.
  • You can ask the searchers questions such as, “Do you want to know quick and easy to do SEO tips?”, “What’s the latest on SEO this 2019?”, or “Want to learn about the building a website without being an expert coder?
  • These questions will definitely pique the interest of the searchers. It tells them that your web page can provide the answer to these questions. Whatever you topic may be, it’s always helpful to inform the readers that you have answers their questions.
  • This is particularly helpful when you are out of ideas. To be honest, this also my go-to meta description format when I’m having a hard time in conjuring attention-grabbing words.
  1. Be very specific.
  • Meta description should have clarity. Tell your audience what they are going to get upon clicking your page. Who cares if you are selling a shirt? You just need to be clear that this shirt is ideal for bookworms. It features hand painted designs from your favorite books.
  • Now, that emphasize that your audience are the book nerds and the bibliophiles. If you don’t specify a thing or two, searchers might think that you are just another website. So, be clear at all times. Be very clear on what you are selling and who your target customers are as to not confuse the public.
  1. Tell the world your unique selling point.
  • It’s important to know your company’s USP. This makes you market your products better, and this enables you to make an effective meta description to all your web pages.
  • Your audience can clearly identify you from all the other companies out there. A unique selling point could be an additional service you provide. It could be adding more product features. It could be emphasizing on the quality of your products.

Let’s take a look at Better World Books.

  • An example would be Better World Books (BWB). This company is known for its FREE worldwide shipping. No matter where you are, BWB ships for free. Whether you order a box of books or only 1 book, you are sure that they won’t add an additional charge for shipping.
  • Not a lot of websites offer free shipping to any country so this is definitely a unique selling point for BWB. They also have a “One for One” policy just like TOMS shoes.  Adding emphasis this USP makes Better World Books are better option for bookworms. Customers can buy their next favorite book, and at the same, customers get to be instruments of change.