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Advertising Your Products Using Social Media

Woman Shopping

Marketing a Product Online.

If there is one thing that is permanent, it is the internet.

People cannot live without the internet. Everyone has a constant need to update the world with what’s new in their lives. We search for anything and everything we need on the internet. Having a website is not enough when you decide to sell your products. Social media makes a huge impact in e-commerce. You can use the internet to advertise your products.

Follow these tips on how to market a product:

Social media accounts are important.

  • If you look closely at different websites, you would notice that they have different social media accounts because a website alone is not enough. They have to go where the people are.
  • Whether you choose Facebook, Instagram, or Snapchat, your business should have a social media team tasked to create your brand’s online profile. Every little detail counts from the basic information like profile to the constant updates.
  • The team should also make creative visuals for your social media accounts . You do not need a paid software because there are a bunch of free photo editors like PizapPixlrCanva to edit your product photos, and create unique collages of your items.
  • Since Facebook is the top social media platform, experiment with its features. You can offer exclusive promotions on your wall or you can utilize the Facebook Ads to advertise your latest products.
  • Lastly, do not just rely on one social media account. The more, the better. You can view the different social media platforms here. Websites like Twitter and Instagram have a lot of users too. If you need help on Twitter, this guide will help you. Use social media not only to promote your business, but also to reach out to your target audience.

Boost your online visibility.

  • Yes, having different social media accounts play a huge role, but email is also one way to promote. Relying on social media alone is a huge no. You should always encourage your audience to sign up for email.
  • You can send out exclusive offers to your email subscribers. It will definitely help boost your business. and the great thing about emails is that: IT IS YOURS. You can create it the way to want and how you want it. When you are in Facebook, the space you occupy is owned by Facebook. When you are in Twitter, the same thing is true. For emails, no one owns it because it is 100% yours
  • You do not need to pay for ads. Just redirect your email subscribers to the latest deals on your website and they can shop right away.

Learn from other people.

  • You do not have to keep sending out information. You also have to take in information. Follow influential brands, and learn from what they post to their followers.
  • Be a follower yourself so you would know how your followers would feel. This way you can provide better ways to serve your customers. Watch what other people do and actively monitor for opportunities to learn new things.
  • Find ways to engage with the experts in your industry. You can attend conventions, or follow them online. Business people are usually on Twitter so start stalking them there.

Social Media Can Help Your Businesses

mobile phone apps

The different social media application.

Social media allows its users to connect with each other. 

It brings about content using the various online communities. It has the ability to open possibilities to both small and large businesses. Think this: if you spend a few hours in social media, it will increase your sales with no extra cost.

Here are reasons why social media is a good and profitable platform for businesses:

  • Social media is easy to use. You do not have to be an expert to join. All it takes is a basic knowledge, and you are ready to market your product or services. For assistance in marketing your product, read this social media guide.
  • Social media proves to be the fastest platform to reach millions of users. You can even reach an international audience!
  • Surely, you can enlarge your business visibility and increase the recognition of your brand. You must get people to like and share your page. And if the posts are shared, that means your brand is being introduced to other people who are potential customers.
  • If you do not use social media, you are limiting your reach to just your usual clients. It will then be difficult to reach people outside of your immediate circle. Social media will increase your inbound traffic, and that could translate to sales.
  • When you join the different platforms, it allows people reach your business. An older demographic can try a certain keyword on Facebook can reach your business. If a millennial wants to search your business in another platform, say, Instagram, you can easily be found. Syndicating your content in the different platforms is a brilliant idea because different demographics can readily access your business.
  • Consumers like it when you respond to their comments on your page instead of giving automated messages, which is very impersonal. This tells your audience that you are paying attention. This will guarantee you not only sale, but their loyalty to your brand. Among the demographics, it is the millennial that are brand loyal.
  • If you stay in the social media for more than a year, your search ranking will surely improve. If you go to the top, traffic will definitely give positive results for your business. Users will do business with you, not your company.
  • Post impeccable content. This tells the users that you are an authority and a leader in your field. Make your presence felt and connect to your audience, your followers will look up to you.

Get started on social media.

It has a treasure trove of benefits that can help your business grow. If your brand is interactive by sharing content, comment on social media, and post statuses, it becomes personal. Try it, engage with your market and learn more about them. A higher number of followers tends to improve the credibility of your brand and your market’s trust. Build your audience and enjoy the conversion rates!

Do Online Shoppers Check Product Reviews?

buy on a computer

People search for reviews before purchasing online.

Today, consumers trust their fellow consumers more than they trust the different advertisements shown in both the social media, print, and television. The past years have seen how much product reviews has become a powerful tool to convince consumers to purchase. A research done by Jupiter Research confirms that 77% of the consumers refer to the product reviews before they decide on their actual purchase.

Another study also showed that 90% of the consumers admits that the product reviews that they read online has an intensifying effect on their purchase. The customary way of sales and marketing has not retained its power as to the user generated content more specifically, the customer reviews. Sadly, most corporations has not use this kind of marketing and branding. The truth is: product reviews can establish trust among potential consumers which later on can become purchase.

It is wise for businesses to allow the consumers to air what they think of their product/s whether the comment is positive or negative. Even bad reviews has their advantages too. It has the ability to help build the trust of the consumers. Bad reviews has more honesty and credibility which helps the consumers modify their expectations.

Reevo states that negative reviews does improve the conversions to purchase by 67% which is a pretty much large number especially when translated to sales. Reevo also discovered that negative reviews of products are actually the ones that convert more. This also means, consumers are paying close attention. Surveys likewise shows that 68% of consumers trust the reviews no matter if they are good or bad. On the flip side, 30% thinks that the reviews went through censorship or if not, they are just fake reviews because no negative comment was written about the product.

Types of reviews:

  • The brief overview review – This type is usually written in one page for consumers to quickly see which products has the highest and lowest ratings. Brief overview review are found in affiliate sites which is usually done in one or two paragraphs. It also has a star rating or any kind of rating. This comprises product image and a link.
  • The comprehensive and full review – A longer review is much better that the brief overview review because it goes into details. It shows the advantages of the product, its features, and it also tells what is good and bad about the product. Included in the review would be screenshots, and product photos.

CEO Matt Moog of Power Reviews also added that, “We try to focus on identifying the valuable reviews. If the product is popular and selling at a high price point, that review will have more impact.” Product reviews are not just for consumers but also for retailers and brands. Reviews can result positive eventuality like offers, get suppliers and develop their products more. This can help change the products. Matt Moog said, “It’s the best form of market research—real-time and specific, from people you know have used the product.”