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Scottsdale Web Design – How to Revamp Your Website for Valentine’s Day

The holidays are over and it’s now the start of a new year. The next thing you’ll know is that it’s going to be  Valentine’s Day. Websites should discard the Christmas decorations and start filling their websites with hearts and flowers. Valentine’s Day is the time where people go the extra mile to show their love for their loved ones. For websites,  it’s the perfect time to spread love. Valentine’s Day promotions are going to pop up anytime soon. So, here are 3 tips for your retail site this upcoming Valentine’s Day:

  • Tip #1: Prepare In Advance.

  • January is the ideal time to start organizing a Valentine’s Day plan. Whatever your business may be, it’s imperative that you should start early. After the Christmas break, you can begin planning what you might want to do this Valentine’s Day. You need time to spread your website campaigns. Even with the help of the internet, promotions and sales will popularize in a snap. Plus, you need to give people time to save up enough money to splurge on this special day.
  • Another reason to start early is that other websites may have started with their own marketing campaigns If you won’t plan now, you will only be left with hardly any customers. Take the first step and start knocking on their generous hearts (no pun intended!)
Heart Cutout on a Coffee Cup

It’s going to be Valentine’s day soon!

  • Tip #2: Use Images to Get People Ready for Valentine’s Day

  • It’s such a happy and joyous occasion. Since it’s Valentine’s day, add hearts, flowers, teddy bears, and chocolate to your marketing ads. Website reminders and email messages just won’t do it. Each time you have a website sale, like on Valentine’s day, make sure to add happy and  lively pictures.
  • You should also follow a certain template. Whether it’s a special photo you took yourself, the cheery banner, or the social media advertisement you carefully planned, there should be a sense of uniformity. All the materials you prepared should use the same color scheme, font, and style. Not only that, it should also contain your logo, your website link, and your various social media accounts. So, people can easily know where to find your products that moment they see the ad.
  • Tip #3: Spread the Word by Spreading LOVE!

  • How do we exactly do this third tip? You spread love through giveaways! It’s time to let your customers do the marketing for you. By conducting a variety of giveaways on your different social media accounts, people can easily spread your Valentine’s day sale.
  • Whether your customers are mainly on Facebook,  Twitter, or Instagram, you start a simple “like and share” giveaway.  Anyone interested to WIN freebies from you will just repost an image or a status update. This way, the giveaway can trigger a ripple effect. So, people are inspired to share and spread the word about your Valentine’s day promotion.
  • Lastly, you DON’T have to do a giveaway at all times. Other strategies include: offering a FREE gift to anyone who reaches the required minimum purchase amount. Just remember that during these special occasions, every online business is brainstorming of a one-of-a-kind strategy to convince people to buy.  If every website similar to you is having a  buy 1, get 1 free, why not add something like an all-expense-paid Valentine’s day date? That additional prize will surely make you stand out from the rest. It’s doesn’t have to be at an 5-star hotel. People will still appreciate having a date at a cozy restaurant. It makes the date more meaningful and more memorable!

Chatbots on Your Website?

Photography of Woman Using Laptop

We depend on the wonders of technology.

If we want if it’s going to rain or not, we use our phone to know the latest weather forecast.  If we want to ride a cab, we use an app. Everything that we do now is basically dependent on the internet and technology. One of the beneficial effects of technology is being able to communicate despite the geographic differences.

Today, there are limitless options when you browse for communication apps on the Google Play Store / AppStore. These mobile apps have made our lives easier.

So, how is this relevant to your online business? How will it help websites?

You can communicate to your customers using chatbots! What’s a chatbot? A chatbot, according to Google, serves as an interactive agent that is programmed to do specific tasks for you. It can help you to communicate by telling it what to do. You may use it to give specific instructions for products that needs to be assembled, care and storage for fragile products, and anything really that you want to say.

What is its relevance to your website?

Competition is getting out of hand. There are a lot of businesses out there that offer various services and they even have tricks up into their sleeves because the competition is tight. Using chatbots to provide better customer support, to make specific instructions more accessible, and so on.

HOW IS THAT EXACTLY?

You can use chatbots as an extension to your website. Use this to your advantage and the most perfect way to put this is to use it as your internet personality or your social voice. You need to be able to answer questions like, “How should we get this across our customers?”, “What tone should we set for them?”, “Should be even bother use emoticons?”, “How are we going to communicate this to our clients?”.

This will also increase productivity. A chatbot will help all websites in reducing typo errors. It greatly helps businesses to improve customer satisfaction and boost profitability. You don’t need to hire additional customer service representatives to compose emails and answer phone calls. Adding a chatbot on your website will help you in disseminating important information.

HOW TO GET STARTED?

  • STUDY

  • You need to think things carefully. Learn what chatbots are about and how it can help websites in terms of dealing with customers. So, you can strategize on how to prevent any possible problems in the future.
  • GROUP TOGETHER

  • If you have decided that chatbots are help your website in answering inquiries and other customer related concerns, it is best research on the available chatbots that you can install in your website or if you need to have one customized.
  • GET TO PITCHING

  • Last but not the least, thoroughly scan your existing client list and ask yourself if your clients will benefit if you decide to automate parts of your website using a chatbot. Will it be helpful? Will it be able to help you get the message across? If it’s a yes, then, you better start researching on chatbots.

Questions to Ask Before Building Website

Website, Analysis, Scan, Search, Digital

Nowadays, creating a website is as easy as 1-2-3! There many people who can design websites and even a teenager could. Numerous website builders provide you countless of options. But before you jump in and create one for yourself, ask yourself these important questions.

  • What is the website for?

    It is crucial to identify the purpose. You will be able to save time because you already know where your business is going.  In the online world of businesses, there are three main classifications of your site:

    • A Brochure Website –  This type goes well if you have utilize offline marketing too. You will mention your website, along with your social media links, in your offline ads. More details about the products and services are reflected on your website.
    • A Lead Generator Website – This is an upgrade from just having a brochure website. You will want people to locate your website while they browsing and once they have seen your website, they will most likely contact you. After an inquiry, most likely a sale will follow.
    • A Website That Serves As A Shop – The third type will allow people to easily buy from your website. They will not need to go to your actual store.  They can avail the products and services with just a few clicks. Once people see your wide collection of products for sale, they will most likely click that Buy Now button.
  • How will the world find your website?

    It’s like a needing in a haystack. Just having a website is not enough because let’s face it: THERE ARE MILLIONS OF WEBSITES AND NEW ONES ARE ADDED EVERY SINGLE DAY. How will you stand out from the rest? You really need to strategize on how you can make your online presence felt.

  • Visibility is important online. You need to know the basics of online advertising and SEO. You can also collaborate with other online brands. Social media is a good online marketing tool too!
  • Support your website by including some offline strategies. Networking and public relations makes a  difference too. Share your website to friends and people close to you.
  • How do you make website visitors stay?

    According to a study, a person’s average time in a website is only 68 seconds. How many of your call-to-action buttons will actually generate sales?

    One sure way to let them stay is content. You should be able to find ways to provide quality content. You need to give the people what they want. Inform and educate your website visitors. Once they know that they will learn something from your website, be it an instructional video or an infographic, they will surely stay.

  • What will the website visitors do?

    Of course, you would want people to buy a lot products from your website. A first time website visitor will surely not click that BUY button immediately because they don’t know your website. So, a relationship should built first. They will maybe inquire about a product first. Be sure to be able to answer them right away.

    You could also offer free downloads in exchange of their email address. That way when you something new to offer, you can share it all to your email subscribers.

  • How to maintain website visitors?

    According to a research, 4 out of 5 web visitors will never visit the same site again. So, how do you sustain web visits? To convince people to come back, you need to:

     

    1. Having numerous high quality content. It’s not more of the numbers, but kind of content.
    2. Frequently add new things to your website. Little changes will do.
    3. Give free stuffs or discount coupons to your email subscribers. That will surely convince them to visit again.

  • How are to monitor your website?

    Measure your statistics and know what works best for your website. You should know the number of website visitors, the exact time they viewed your website, how they found your website, and etc. Basing from these stats given, you can generate an online marketing campaign that fits your site.