Having a blog is so important for every business in today’s online world. It’s not just a great way of getting more traffic to your website, it’s also a way to educate your readers and build trust in your brand/
Creating a great business blog is hard though. It’s a big job to start and it’s even tougher to keep blogging week in week out.
If you’re just starting out with blogging, here’s what you need to know to make your business blog one of the best around.
Be clear on your goal
What’s the reason that your business is blogging? Are you trying to get more traffic or use it to build your reputation? Whatever your goal, you need to be clear on it before you start blogging. This will make the rest of the process so much easier. Because if your content isn’t achieving your goal, there’s no point creating it.
Write in a clear and digestible way
What’s the point in blogging if your audience isn’t able to read or understand your content? Writing a blog is different to any form of writing. People have short attention spans so you need to write in a way that accounts for this. You should be writing short sentences with short paragraphs and lots of headings.
Write for your audience, not you
It doesn’t matter what you’re interested in. You need to write about what your audience is interested in. That’s because there are so many blogs out there that if you can’t capture your audience’s attention, there’s no shortage of other blogs to read.
Whatever you write about, you need to make it unique. That means not plagiarizing the content of others. For one, it is illegal. But Google will also penalize you if they catch you plagiarizing content. They won’t rank your pages and in some cases they can remove you from search results completely.
Not copying others isn’t enough, however. There is so much content out there that you need to make sure you have something unique to say about every topic you write on. This could be sharing a unique viewpoint or writing better content than anyone else.
Most business blogs fail because their writers don’t write regularly. One blog post a month isn’t enough. Not only does it not give you enough chances to rank in Google, it also won’t engage your audience enough.
If you want to make the most of your blog, you need to write a post every week. If this is too much for busy business owners, then hiring a content marketing agency is a must.
Promote your content
The final thing you need to do is to promote your content as much as possible. For some, this will simply be sharing it on social media accounts and email lists. For others, however, who want to get better results, it will mean promoting content to industry influencers who can share it with their audiences.