If you want your website to rank highly in Google, there are few things you can do that are more powerful than keyword research. That’s because if you aren’t targeting the right keywords, you are going to have a hard time ranking well. It could mean little to no traffic and very few targeted users. YOu can’t do keyword research by hand just using Google, however. That’s why the best SEOs leverage one or several keyword research tools to do the work for them. The problem is there are so many tools that it can be hard to know which to pick. Good news, however, we have shortlisted the best keyword research tools below.
Ahrefs is one of the most complete keyword research tools in the industry, currently containing more than 7 billion keywords in its regularly updated database. Users can also search from a load of different search engines, including YouTube, Amazon and Bing, as well as Google. Keyword lists can be sorted and filtered and then added to groups for easy tracking.
BrightEdge’s SEO platform has a keyword research tool built into it. This makes it a great choice for anyone already using the platform. Like others in this list it will help you to generate a list of thousands of ideas, which you can then filter, sort and add to groups to help you keep track of them.
Google Keyword Planner
We couldn’t do a list of keyword research tools without mention the Keyword Planner from Google. This tool isn’t what it used to be since Google took away accurate keyword data, but it is still a great way to find keyword ideas for free. You will need to create a Google Ads account to use the tool if you don’t have one already.
Part of the Mangools family, KWFinder is a great pick for keyword research. It will automatically generate a customizable list of low-competition suggestions from just a single keyword. One of the things that sets KWFinder apart from the rest is the ability to track long-term trends and see the historical data of keywords. This gives you more information to decide whether they are worth targeting or not.
Long Tail Pro
Looking for low-competition keywords? Then you’ll want to download Long Tail Pro, the go-to tool for finding long-tail keywords. You can enter up to 200 ideas at a time to generate a gigantic list of low-competition keywords, which you can then filter, sort and group.
No list of keyword research tools would be complete without a mention of Moz Pro, which has one of the most up-to-date keyword lists in the industry. You can filter, compare and prioritize the list of results that it generates, too, making it easy to find the keywords you need.
SEMrush will let you enter a single seed keyword and automatically generate over two million keyword ideas from that one term. Users can filter by difficulty, volume and loads of other factors to find the best keywords for them. It will even group keywords for you, helping you to make sense of them.