What are the best SEO site audit tools?

Technical on-page optimization is one of the best things you can do for your website. Remember, your site is the basis of all your SEO efforts, it’s important to make sure it’s working well if you want your off-page SEO to have an effect.

One of the best ways to optimize your site is to use a site audit tool to spot errors and learn how to fix them. The trouble is there are so many different tools, finding the best one can be tricky. Good thing we are here to help.


What is a Site Audit?

A site audit is essentially a health checkup for your website. The insights it reveals can be used to improve key areas of your website, its overall performance and its on-page SEO.


The Best Site Audit Tools

The market is full of site auditing tools that you can use for free or for a fee. Below are some of the very best.



Ahrefs is one of the best all-in-one SEO tools on the market. It can help you improve both your on-page and off-page SEO. The site auditor will identify over 100 issues that your site could be suffering from and generate handy reports filled with recommendations that you can action immediately.



Botify is a complete site auditing tool that allows you to crawl an incredible 50 million URLs. The site is able to crawl as many as 250 URLs per second. You can choose to crawl your entire website or just a specific part of it. It will even analyze your site like a search engine and in the form of multiple devices so you can improve your rankings. It will even provide you with an XML sitemap.



BrightEdge provides ContentIQ, a super-smart auditing tool that can be used by businesses big and small. What’s great about this tool is that it is very customizable. Small businesses have very different needs to large websites and so you can customize the data you see. That way there’s no need to get confused. You just get the actionable insights you need.



Conductor is another great SEO auditing tool that works well with DeepCrawl discussed below. One of the most notable things about Conductor is that you can crawl your website at any time, you don’t have to wait for the next crawl cycle.



DeepCrawl is a part of the Conductor platform but you don’t need to have a subscription to use it. This a great in-depth tool for eCommerce sites, big brands and agencies who really want to dig deep into site data. If you need to, there are several additional packages that can be purchased for more in-depth information.


Moz Pro

Moz Pro is one of the most famous SEO tools in the world so it’s no surprise it has a great site audit tool under its belt. Moz’ tool can help you analyze as many as 2 million pages every week, presenting all of the information into handy charts, graphs and reports. It even provides explanations and guidance when it does find an issue so you can fix them easily.