Everyone always preaches about the need for companies to have blogs. If you’re a business owner, you’ve probably heard it 100 times. But you’ve probably often thought why? What’s the point in them?
If you don’t see the value in blogging, today’s post is going to open your eyes. We’ll look at four reasons why having a blog is essential for every business.
Blogging equals higher levels of traffic
When you start blogging, you’ll see more and more people coming to your site. That’s because blogging works wonders for your websites SEO efforts. One of the key factors in SEO is having enough keyword-targeted content and enough thematic content on your website. Blogging ticks both those boxes. By creating blog posts that are targeted at specific keywords, you’ll have more pages ranking for more phrases in Google. But that’s not all. The more content you create around your core topic, the better your chances of ranking for key phrases that can deliver serious boosts to traffic.
Blogging equals increased business reputation
When you work with a business, you want to know they are experts in their industry. But how can you tell? One way many businesses demonstrate their expertise is through their blog. By blogging about industry news, giving advice and answering customer questions, you can show customers that you know your industry better than anyone. Doing so will help you to quickly establish the kind of trust that customers want to develop before they make a purchase.
Blogging equals higher conversions
Blogging is a great way to convert browsers into customers. Not everyone who lands on your website is going to be ready to make a purchase or sign up for your service. But you can help push people down the conversion funnel. By covering common roadblocks to purchasing, and by educating your readers, you can turn visitors into customers. What’s more, by adding a lead generating call to action at the end of every post, you can turn everyone who reads your blog into a potential customer.
Blogging equals long-term growth
Blogging is not a one-off investment. It is the marketing investment that keeps on giving. That’s because blogs can keep generating leads and driving traffic for as long as they are on your website. Say you write a blog and sent it out to your audience. You might get 10 leads. The next day you might get 10 more. Then five the day after. You might think that’s the end of it. But it’s not. Because your blog posts will get ranked in Google, they will keep being found by potential customers. That means all of the blogs you have ever written can continue to be lead generation tools long after they’ve been published.
If you want your business to have a blog, you don’t have to go it alone. We provide a comprehensive service that does all the hard work of blogging for you while giving you all of the benefits we’ve discussed here. Get started today by arranging a free consultation.