Every business owner looking for ways to expand their business should try using Local SEO strategies. It is particularly effective when you have an actual physical store. Don’t know what local SEO is? Don’t worry, we are about to change that. In this article, we’re going to tell you what Local SEO is all about and why it is worth investing in.
Local SEO is an effective marketing strategy to engage local buyers. It offers a more targeted approach since it promotes your products and services directly to customers who live in close proximity to your business. Local SEO puts your business in a position that is more visible online so potential local customers can easily see your site and store, and engage with them.
Statistically, 46% of Google searches are local in nature. People tend to favor businesses that are within or close to their area. That’s why using local SEO techniques can be so effective. It’s not optional anymore; it’s necessary. As of 2016, there are at least 40% of people who expect local businesses to be searchable online. And as a business owner, you must see to it that you seize this opportunity by putting up vital information about your business such as your products, services, their corresponding price, and contact information.
People have become more conscious about what they are buying. Almost 92% check online reviews before deciding to engage with a store. What’s more, 86% of people initially look at the location of the business before going there. With local SEO, you will be able to provide the necessary information your potential customers and buyers need and want to see. This proves to be very effective if you are not just looking for clicks but conversions as well.
But the question remains, “how does Local SEO promote your business and site?” The answer lies in the variety of targeted strategies used. It starts with getting your site ranked on search engines like Google and business directories such as Yelp, Superpages, Foursquare, Google My Business listing, Bing Places for Business etc. There are millions of customers who use local search every day to find top-rated businesses in their area. And one way they get the assurance is by seeing the business online in a high-ranking search position. In fact, if you aren’t on the first page, they probably won’t see your business at all.
Ultimately, using local SEO increases your chances of appearing in potential customers’ searches. As more people turn online for quality assurance through mobile and other devices, businesses should take advantage of local searches. Local search marketing is highly targeted which is a very effective way to promote your business to potential customers who actually buy your products and not just visitors or scanners. After all, you are not only looking for clicks but conversions as well. What’s more, there are so many Local SEO opportunities that are free online making it very cost-efficient and a great investment.