How to Optimize Your Presence for Apple Maps

When we talk about SEO, the discussion is always consumed with Google stuff, from listings to advanced algorithms. This makes business owners shy away from other platforms where they could perform better and give their business an added edge. One of which is Apple Maps.

While it’s true that Google Maps is a giant, we shouldn’t dismiss Apple Maps as a mere speck of dust. Starting in 2013, Apple Maps has gained traction with the proliferation of iOS devices. With about 35 million people using an iPhone, optimizing your Apple Maps is almost a no-brainer.

So how can you add your business on Apple Maps? Here are the simple steps:

Look up your business

The first thing that you have to do is to look up your business on Apple Maps. If your business is already there, you can skip to the third step. If not, you have to perform an extra step here.

If you can’t find your business on Apple Maps, it’s possible that the database doesn’t have it yet or Apple Maps is attributing it to the wrong location.

If this is the case, you can move on to the second step prior to creating your listing.

Add your business

For US-based businesses, there are three ways to add a business to Apple Maps. Here’s how:

*Report your location. Look for your location and click Report a Problem. After that, choose the appropriate problem that suits your situation. After that, you’ll be prompted to add information about your business. Soon enough, Apple Maps will update its database with your business in it.

*Add it to Yelp. By adding your business to Yelp, you’re also syndicating your business info to Apple Maps.

*List your business in Localeze. Localeze is a business listing provider for Apple Maps.

Make your listing

Once your business is already available in Apple Maps, it’s now time to make a listing. Choose the exact location of your business and drop the pin in it. Make sure that the address is accurate by zooming in and out of the map. Once you’re sure, click next to fill out the pertinent information about your business.

After that, you’ll be prompt to choose categories. Again, make sure that what you choose is relevant to your business.

Once you’re done filling out the information, click “Send” and wait until Apple Maps publishes your listing. Unfortunately, there’s no specific timeframe on which the database will be updated.

The rule of thumb is to check once every week as Apple Maps sometimes takes around 3 to 6 weeks to list a business on its system.

Final words

Apple Maps is a powerful tool where you can get your business listed. Aside from Google+ and Google Maps, you should also utilize this database to increase your business’ visibility.

Patience is needed if you are to list with Apple Maps since it takes longer to publish a listing. Also, your business may not always be readily available on their database. Nevertheless, it’s an easy process that you can use to boost your business’ visibility.