One of the best signs that tell you your website is good is the conversion rate. If you have been in the world of SEO long enough or even just a while, then you have probably heard of it. But for the sake of those who are still new to this, we have written down this very simple guide on conversion rate—what it is about and how to calculate it. Understanding What a Conversion Rate Is The basic foundation of understanding is the definition. So let us begin with that.
Conversion rate simply pertains to the percentage of visitors on your website or landing page that convert. By convert, we mean the things you aimed for them to do. This actually depends a lot on the kind of website you have, or if you are a business, what it is you do. So to give you a brief idea of how visitors convert, below is a list: Purchasing Submitting a form Calling your business Signing up Registering Downloading Upgrading Basically, all of these are ways of engaging with your website. So if they made an action, then they are converting. Conversion is a measurable action that a potential customer takes towards actually becoming a customer.
How to Calculate Conversion Rate Now, let us head on to calculating it. Doing it is actually very easy. You just have to follow this formula: Conversion rate = (conversions / total visitors) * 100% You have to divide the number of conversions you get in a given time frame by the total number of people who visited your website or landing page. After that, multiply it by 100. That’s it. However, that is just conversion part. Before that, you will have to identify the variables or date that you need for the formula. For this, you will need to implement website tracking. Here is how you can do it: Begin by determining what you want to calculate. Is it for lead conversion or product sales? Get the appropriate data from your website analytics program.
You can actually sign up to Google analytics for this. Once you have identified that, do the following formula according to the conversion you want to calculate. Lead Generation Number of Leads Collected / Total Traffic to Site x 100 = Conversion Rate Sales The formula for the sales is actually the one written above. So if you can simply follow that. How to Improve Conversion Rates There are a number of ways you can do to improve your conversion rates. Here are some of them: Emphasize and focus on call to action buttons. Make sure that you are clear about what you want them to do. If you want them to purchase, then put up a sign that directs them to do it. Don’t lead them to a treasure hunt. Improve landing pages by experimenting with layout, content, style, and functionality. Make sure that what you want to convey can be easily seen such as your value proposition and more. Foster trust. Place some testimonials and make your services and products searchable.
If you’ve been into 2d gaming or web design, perhaps you’ve heard about parallax scrolling. If not, then you’ve come to the right place. In this article, we’ll talk about its function, benefits, and downsides.
What Is Parallax Scrolling And How Does It Work?
Parallax was first made in the 2D gaming that utilized different picture backgrounds. As you scroll down a page, it creates a visual illusion of a 3D effect. A similar concept is used in web design to encourage users to stay longer on the page.
Parallax scrolling is a technique where you can scroll down to the page, creating a compelling effect. Often, this comes with a link that jumps you down to that particular page section, incredibly making the user experience convenient. Instead of allowing your readers to click on a website to search for the information, this scrolling technique allows them to see the content on one page.
The Benefits Of Parallax Scrolling
Parallax scrolling is growing popular because of these following reasons:
Increases user Engagement
A parallax background is unique and shows information in a visually appealing way. It allows users to control the scrolling operation, giving them an active interaction role with the website.
Easy To Navigate
The scrolling technique is simple to do. Since the content of the page is shown on one page, users will be spared from the hassle of clicking multiple links and buttons.
Good In Telling A Story
Parallax scrolling provides an ideal setting to tell a more interesting story about your company. Different layers react uniquely to the scrolling behavior of users. This creates a sense of depth that allows your website to tell multiple storylines.
The Downsides Of Parallax Scrolling
When deciding to use a parallax design, you should know some of these issues:
Slow Load Times
Parallax design is highly loaded with animated scripts. This can increase the load time of your website, hence result in traffic bouncing and endanger the ranking of your website.
Not Enough Browser Support
Not all browsers are compatible with this type of web design. For instance, a page with loads well in Internet Explorer might not work in Firefox. This can hurt your user-experience.
Parallax adds code layers to a website. This makes it swollen, hence won’t work well on mobile.
Most parallax websites aren’t suited for SEO. They’re usually focused on the visual and not on specific topics.
Unlike traditional sites that help you track user’s behavior, parallax scrolling makes it difficult to track using analytics. It’s hard to know what content interests visitors because they see your content on one page.
What You Can Do
To solve the issues above, you can make your website search engine-friendly by making two versions: a parallax website and a stationary HTML page. You can also limit your use of parallax scrolling. Also, consider making a blog and post it frequently.