You don’t need to spend hours and hours revising on the internet to grasp the basics of SEO. If you have a spare hour and a little patience, you too can get learn the knowledge you need to gain your site a decent share of organic search traffic. Doing so is essential if you want to succeed as a business owner or marketer.
Everyone starts somewhere. If you want to get started with SEO, start with these basics.
Write lots of in-depth, fresh content
Content is a key part of SEO. One of the biggest mistakes you can make when learning SEO is get carried away with on-page optimization and backlinks and forget about your site’s content. Quality content is a core part of a successful SEO campaign, which is why you should be willing to spend money on hiring high-quality writers or spending time writing your content yourself. Produce fresh content on a regular basis and you’ll be well on your way to higher rankings.
Learn the basics of link building
Links are the most important ranking factor that Google uses. Knowing how to build quality links is therefore essential. The more links your website gets, the higher it will rank in Google, as long as though links are from high authority websites. Even if you don’t spend time building links yourself, it’s important to know the kind of content and promotion it takes to get them.
Write killer headlines
Headlines are a huge part of SEO. They may not hold the ranking power that they used to, but they are certainly powerful at getting people on Google to click on your website’s link. The title and the meta description that your page displays on Google is the only chance you have at encouraging users to choose you over the ten other sites they have. You can’t change the order in which your site appears, but you can change how attractive your site looks to Googlers.
Don’t forget about the user experience
How your website looks and works can often get overlooked when it comes to SEO. But it also has an important role to play in how your site ranks. This is particularly true when it comes to the experience of mobile users. Not having a responsive website in 2019 can kill your website’s rankings. Unresponsive websites mean high bounce rates and low rankings.
It’s not just how your website looks, it’s also how it reads. Going back to the first point, you also need to make sure your website is full of high quality, fresh and engaging content that will keep your users on your site for a long time. Make sure to include high-quality photos and graphics, too.
SEO isn’t easy and these tips won’t make you an SEO rockstar, but they’ll go some way to helping you boost your site’s rankings before hiring an expert.