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The Role of Color Contrast in Your Website

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When we think of important elements of a classic web design, we often put a little effort when it comes to color compared to other elements because we deem that it does not have that much of essence to the overall aptness of your website.

What has COLOR CONTRAST got to do with this?

In designing a website, when it comes to color contrast may seem a bit basic to discuss with but in actuality, there are a lot of factors to consider when dealing with color contrasts if you want your site to look flawless.

WHY IS IT SO IMPORTANT?

  • There are rare cases that some graphic designers stick to a minimalistic approach in their respective designs that they end to opt for monotones and such and that is completely fine.
  • Though it happens rarely, there are still some graphic designers who prefers a minimalistic approach when doing their designs. When this happens, they end up using monotones and such for their designs, and that is completely fine.
  • However, we need to incorporate colors not only for the reason that they add a bit of flare to the entirety of your design, but also because it can create a greater chance that a client might want to visit your site. In doing such, you are splashing colors all around because contrast is very important to the image you are trying to present on your website.

THE HOWS OF COLOR CONTRAST

  • The important things you need to take note of are your product or service and the website itself. The vivacity of a color contrast’s role in web design was mentioned in the earlier parts of the article.
  • For example, if you have a product that is primarily covered in color ORANGE, will it be ideal to post the product on your website if the latter’s dominant color is likewise orange? I suppose not. Whatever you are trying to sell will only get lost in the background. This is exactly why color contrast exists because it retains you from combining incompatible colors that will only divert your clients’ attention from what you really want them to see.
  • There are many color combinations that can cause a total chaos to the totality of your website and do more harm than good when it is combined. It is wise to do a research about colors or shades that will never work well together to make sure that you are doing the right thing.

HOW ABOUT THOSE WHO ARE COLOR BLIND?

  • In our total population, there is a certain percentage of people who are considered color blind. Most of these people are men. When you are color blind, you don’t have the ability to see the colors’ real colors. Statistically speaking, the number of people who are totally color blind is fairly low, but that does not mean that we should disregard them.
  • The colors red and green are the usual colors that do not appear as they are to those who suffer color blindness. So if you want your design to be useful and universal, make sure to give this tip a consideration.
  • Annoying color combinations like red and blue, purple and red, blue and pink, and other similar shades are painful to look at. So, you better avoid using these combinations when you want to emphasize something.

Guide on How to Choose the Right Colors for Your Website

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Choosing the right colors will boost your site.

Color is the most powerful way of creating an impression. It keeps in touch with the users emotionally. Your website can have a unified look with the right combination of colors. There are ways in picking the right colors. Study your brand colors, then select your color palette. You will never go wrong if you go for the colors that best represent your products and services.

Use a color scheme tool to do this.

  • COLOURlovers – here is where you can view the latest trends in color. It is a wide community composed of people around the world. They share and create colors, patterns and palettes, talk about trends and explore the colorful articles.
  • ColoRotate – is a 3D tool used in viewing and testing the various colors, mix, and adjust to how you like it.
  • Adobe Kuler – this is like ColoRotate but the difference is that, but Adobe Kuler offers suggestions. The color rule will give you the guidelines in selecting the right colors. This can surely help you decide on what colors to pick.
  • Paletton – When in doubt, Paletton has a built-in randomizer that will help you choose the colors just by a single click.

Think of the symbolism of colors. Learn the emotions and realization of the various hues. Colors gives different emotions to different people. Think of your target audience and pick the colors that represent them.

There are no rules in colors, although interior and fashion designers follows the 60-30-10 rules to achieve the perfect harmony.

  • 60% primary color of the space. This will bring the theme together.
  • 30% contrast with the 60% for notable effect.
  • 10% accent color that complement the primary and secondary colors. It can be used to highlight the material on your site like a sort of call-to-action.

Think of the goals of your website. If your website wants an action to be done by someone, pick the colors that can move an emotion from the site visitors. Do not be afraid to experiment with colors.

Start with five colors, and add or subtract colors depending on how you develop your design.

When you have five colors, tints and shades can be applied. A content-rich page is a good example because it needs to separate the tables, captions, and the side bars from its content. The result unites the design and that a fourth or fifth color is no longer needed. The tints and shades can be utilized for added color. They do not clash with the color scheme.

The psychology of color is used by businesses to help product engagement. The restaurants chooses red and orange, financial institutions or banks uses blue, hotels is partial to blue, white, black or green. Luxury products chooses the elegant black in packaging.

The color of the background and text are important. Use contrasting colors in the font and the background. Black is easier on the eyes and people are used to black fonts. Dark on light or vice versa is also a good choice.

The Importance of Color Selection

Color Pencil Set

Choosing the right colors.

The best place to communicate is in a website. It has the power to inform, sell, or comment. What is great with websites is that it can reach an international audience with very little cost. Choosing the right colors for your website can give a good impression and effect. It can also dictate the kind of audience you would like to reach.

Psychologists tell us that color impression plays an important part in the user’s subconscious decision and that decision is based on color alone. When people see a product, their mind already decides in less than 90 seconds. People are partial to something colorful and has the tendency to choose that product over a product that is monochromatic.

Color is personal. That is why color gives different reaction to different kinds of people. The reaction is built on taste, the event, and social group. The range of colors will surely represent you and your brand. To choose the right colors, you must first have a full grasp and understanding of it.

Here are the colors – their effect on people and the audience they attract

  • Red – It has the kind of power to attract. It goes well for websites that will sell products for kids. It can persuade visitors to do something right away and results to buying. Red entices the emotions.
  • Yellow – It shows cheerfulness. This attracts children and it is a good color for leisure products. Not too much yellow though as its brightness can harm the eyes. This works well as an accent.
  • Orange – Most websites that promotes food products uses orange. It inspires positive thinking and creativity. Orange attracts the millennial audience. This is why it is also used in technology.
  • Blue – It may be a conservation color that relaxes the nervous system, but it is a good choice for websites that promotes high tech products and dietary products. Many people chooses blue for their text. When it comes to hyperlinks, blue is simply a good choice.
  • Green– The reaction to this color is pleasing and cool. Since it does give that  relaxed feeling, websites that promote tourism and nature choose this color. Green also represents fortune and luxury. It invokes trust . Thus, many multinational companies use this color.
  • Black – It is great when used in photography and art related websites.
  • Purple – It is a good choice for websites that are religious. It is also great for vacation sites as well.

When you decide on your color, think of your target market. If your audience is the elderly, choose somber colors. Bright colors attracts the younger generation , but do not use a lot of it because it may strain the eyes and could drive away your website visitors.

Colors can make or break you and your website. It is not wise to have an array of colors in your palette. It is a good decision to keep your colors at a minimum level. Use at least two or three colors. Less is really more.