We’re down to the last post! If you missed the first 2 articles about Amazon strategies, part 1 is right here, and part 2 is posted here. For the first part, I’ve discussed how Amazon’s categorizes its items and how it uses the power of colors. Meanwhile, the second part is about how Amazon uses the “add to cart” button. Now, there are 3 more tips below:
- A picture is worth a thousand words.
- Amazon is marketplace for different sellers. Not everything is sold by Amazon, but every product carries the Amazon brand. Even if a product is not sold and shipped by the company, a lot people trust because it’s on Amazon.
- One unique feature about Amazon is that it uses superior quality photos that you can zoom in. Products, like books, are actually viewable. You can take a sneak peek through its “look inside!” option.
- It gives the customers confidence on the product they are buying since a preview is provided by Amazon. Same is true for your website. If you provide sharp photos, people can preview it down to the littlest details.
- Naturally, you would not buy a product you have not seen. So, it’s important for your website to provide high resolution photos. Choose a photo that can make customers take action. An image should be able to connect with your web visitors and should subtly tell them “hey, check me out.”
Make reviews easier to make.
- Customers trust other customers. That’s why Amazon is making sure that their customers can easily rate their products. A rating system is provided by Amazon so customers can just review a product using stars.
- Seeing a 5-star rating will surely make you purchase a product. As a seller, you don’t need to say much because the 5-star review already says everything. It is an effective way to persuade people to give this product a try.
- As a customer, you are very meticulous, and every detail is important. You run to people you trust. You seek their advice on what works better. So, Amazon focused on sustaining relationship and not marketing its product. It wanted to gain the trust of its audience.
- As a seller, learn from Amazon’s strategy. Don’t tell your customers to buy your products. Let 5-star rating do the talking. If your products need exposure, reach out to digital influencers. They might be able to help you spread the word. Their positive review will give your products a much needed boost.
Everyone loves anything with the word FREE!
- I love FREE stuffs. Who doesn’t? Amazon is aware of that! If your order is more $25, you get FREE Shipping. Thus, you are inclined to put more items in your cart just to avail the FREE shipping option.
- Doing the same will definitely help you gain more customers. They will stick around and browse the daily deals just to reach the minimum amount of the “Free shipping” offer. (I talked about the importance of adding a FREE shipping feature here.)
- Whatever it is you are selling on your website, try offering something for FREE to convince more people to transact with you. It may be a FREE sample, FREE 15-day trial, or FREE ebook. Business Insider conclusively declared that out of all the freebies, free shipping remains supreme.