A lot has changed in regards to SEO over the years. But one thing has always remained the same, the importance of great content. This is why blogging is so popular and also so important.
But great content is guaranteed to rank. Great content will only take your blog so far. There are plenty of other ways in which it can fall flat.
Some of these tactics are high level. Others are very basic. And it’s the basic issues that can cause the biggest problems.
Here are some of the most common mistakes people make when blogging and what you can do about them.
Inconsistent internal links
Internal linking is a simple yet effective SEO tactic. First and foremost, it provides your users with access to greater detail and a reason to read more of your content. But it is also a great way to encourage Google to crawl your site more effectively and pass on link juice to other pages.
You should try and create three or more internal links for every post that you write. They don’t have to be to blog posts, either. There’s nothing wrong with linking to your services page.
Not thinking about what readers want
Keywords are very important when it comes to blogging SEO. But they aren’t the only thing you need to think about. USing the most searched for keywords is a big mistake in the vast majority of cases. Instead, you think should think about what readers are trying to get out of your blog and target long tail informational searches.
These are phrases that typically start with how, when, what, where and why.
Images aren’t optimized
Written content isn’t the only thing you need to optimize on your blog. Images and even videos should be optimized for viewers and search engines.
File size should be as small as possible so that page load time isn’t excessive. There should also be alt images for every piece of media that you create. And obviously, you should optimize these with relevant keywords.
Content is written for search engines, not for readers
One of the biggest mistakes you can make is not writing your content for readers. Yes, it is important to be aware of what search engines want, but it is people who will read your blog, not crawlers. That means you should keep the content easy to read and useful. In other words, don’t just pack it with keywords.
You don’t promote your content
You hit publish, sit back and relax, right? Wrong. If you do that, no one will ever read your blog. It doesn’t matter how great the content is, you have to promote it.
Contacting influencers should be your first step. So should posting all of your content on social media. If you have the money, you could also consider paying to boost it on sites like Facebook and Reddit.