Among the most renowned metrics that entrepreneurs and SEOs are acquainted with is the search volume of keywords. Despite the fact that the metric seems to be everywhere, one question remains:”What is the actual search volume?”
You’re not alone if you’re increasingly frustrated in the lack of a suitable reaction. Truth be told, there can’t be a definite result of the issue since, indeed, there is not such a thing as”precise search volume” — when it comes to Google’s quotes.
What is Search Volume?
Search volume is a vast estimate that search engines (usually Google) provide that indicates how often the users of the search engine searched for a particular keyword within a specific quantity of time. Google’s characters come in their own Keyword Planner, and it’ll be a tool that was built specifically for Google Adwords and PPC campaigns — that is, to help advertisers to decide on the correct keywords and phrases to target — but SEOs leverage it in order to comprehend the phrases with a high need. This information then allows them to prioritize keywords to their normal search attempts.
The Drawbacks of Search Volume
Search volume can seem to be a precise and reliable metric as a result of its incidence, however there are plenty of drawbacks to search volume that you’ll have to understand.
There Is No Correlation Between Search traffic and Volume
You’ve probably been in this situation yourself: you are operating keyword research and tag those with the utmost search volume to actually go after. In the long run, if there is more demand for those keywords, that have to bring more traffic to your site, right? Well, not always.
Search Volume Samples Billions of Queries
As stated earlier, search volume is a very wide estimate. But how broad, exactly? Search engines use an exceptionally modest sampling (3% based on Google’s knowledge base) of these countless inquiries that occur in their search engine to estimate the research volume. It is on no account a real representation of authentic search volume.
Adwords Combines Keywords
Search volume does not have some understanding of the circumstance behind search queries — it’s a purely qualitative metric. Evidently, the searchers themselves comprehend, and those potential meanings are enormously different search journeys. Even though the search engine tries to comprehend search intent and present pertinent information, the research volume estimate doesn’t have any understanding of this, and will set many diverse intents into one number.
Information for Brand New Keywords Is Skewed
When dealing with average search volume (information of the previous 12 months) there is inherently likely to be some issues when new keywords appear during the year. If a product has been launched in December, for example, the search volume will be a lot lower than it really is, since there were not any searches for this (at the moment, non-existent) product for the previous 11 months