The SEO tactics I shared previously are just the tip of the iceberg. As SEO and its ranking factors are gradually evolving, it is important to note how Google sees content. These new shifts will help you create better content for your users.
Moving forward, it is a must for companies to invest to the correct SEO trend. It’s time to ditch old ones, and invest on these instead.
- Personalize Content for a Better User Experience.
Content personalization is heading towards an upward trend. In fact, take a look at this survey from Evergage. If you read it carefully, it will tell you that 93% of SEO marketers personalize their content in at least one of their channels.
Content are tailor-made for your web visitors, email subscribers, and so on. You can ask for your users’ basic information such as age, interests, hobbies, and other preferences. Basing from the same Evergage survey, majority of SEO marketers share the same opinion. Content personalization greatly helps in:
- Increasing brand loyalty.
- Improving customer relationship and shopping experience.
- Developing a measurable ROI.
Remember, one content may appeal to a customer, but it won’t be interesting to another customer. Your loyal customer will look for different items as compared to a fist-time customer. You can suggest other items similar to their last transaction. For new customers, you can suggest reading through your buying guides or take a look at the bestsellers section.
Content personalization allows each customer to have different item suggestions. The content on their respective page should appeal to their own hobbies and interests.
- Develop Brand Loyalty with Your Customers.
In 2019, Stackla released a survey that indicated, 90% of online customers agree that authenticity is an important factor when looking for brands to support. This is why, many websites strive to be as authentic as they wish to be.
92% of websites and brands think they are overflowing with authenticity, but the problem now is that only 51% of online customers think so. Yes, only 51% are convinced that brands are able to successfully channel their authenticity.
Customers gives utmost importance to brand authenticity and brand loyalty. They give their all-out support to the brands they trust. According to survey by Cohn & Wolfe, nearly 90% of online customers are willing reciprocate the authenticity. In fact,
- 52% of them stated that they would definitely recommend the said brand to people they know,
- And 48% shared that they would be willing to give their loyalty to the brand they trust.
So, websites should learn from this and honestly ask if they indeed show authenticity to their potential customers, or if it’s just mere overconfidence that clouded their judgment. Consumers voiced out their opinion on the 100 Most Authentic Brands, and you can view the list right here.
- Don’t Settle with Just Blogging.
Lastly, you should remember that blogging helps, but blogging is should not be your end goal. You should go where audience it at.
Blogging is great, but did know that an average adult in the U.S. spend 6 hours on video content? According to a survey by Nielsen, people over 18 spend more than 11 hours reading, listening, and watching content. However, most people like to watch their content.
This is not a surprising news as streaming sites such as YouTube Red, Netflix, Hulu, and others are gaining immense popularity over the recent years. People love multimedia, and sticking to just blogging make you a thing of the past. Cope up with the recent trends and try your luck with YouTube videos, online podcasts, live streaming, and webinars. You don’t have to do all; start with something small like making your own YouTube channel.