It’s important that you perform on-page SEO for your website. But it’s also important to track your results. It’s the only way that you’re going to be able to know if what you are doing is paying off. With that in mind, here’s what you can do to stay on top of your on-page SEO.
Keywords are an important part of on-page SEO and so is having the ability to track them. One place to start is Google’s Search Console, which offers a free way to check how your pages are ranking for specific keywords.
There are several other digital tools that you can use for more in-depth analysis. Paid tools will often include advanced features such as rank drop alerts, rankings per location, graphs and charts and loads more. They may also provide advice on how to rank your pages better.
Finally, track how each page is performing keyword-wise. Identify low ranking pages and high ranking pages. You can then link the high ranking pages to the low ranking pages to give them a bit of a boost.
Look at your organic traffic
Getting traffic is one of the primary goals when it comes to SEO. That’s why it’s important to track your organic traffic levels to see how many visitors you’re getting and where they come from.
You should also track the bounce rate of your pages. This is the number of people who leave your site without taking any further action. If you have a high bounce rate, it doesn’t matter how much traffic you’re getting.
Bounce rates vary drastically from website to website and also change depending on the type of web page. Blog pages tend to have the highest bounce rate, while you’ll want product pages to have very low bounce rates.
The following are typical benchmarks for bounce rates:
- Blogs– 65% to 90%
- Landing pages – 60% to 90%
- Content websites – 35% to 60%
- Lead generation websites – 30% to 55%
- Business to business (B2B) websites – 25% to 55%
- E-commerce and retail websites – 20% to 45%
Track pages per session
Pages per session is the number of pages a user looks at while browsing your website. It is a great way to understand how easy your website is to use and how engaging it is for visitors.
If your pages per session are low, there are a number of tactics that you can use to increase them. These include internal linking, improving your website’s UX and creating better content. Making your website mobile-friendly can also increase pages per session and reduce your bounce rate.
On-page SEO is one of the most important things that you can do for your website. It’s one of the best ways for making sure that potential users can find your website on Google and then use your website when they click on the search result. Tracking your on-page SEO stats is the only way to know if what you are doing is successful. Don’t expect to see results straight away, however. It can take months for your hard work to pay off, so just have patience.