SERP click-through rates are one of the lesser- discussed areas of SEO. But optimizing them can have a serious impact on your website traffic. It’s not enough to get one of the top spots on Google’s search engine pages, anymore. You also need to optimize your placement so that as many users click your results as possible.
What are SERP click-through rates
SERP click-through rates of SERP CTRs, refer to the number of clicks your link in Google gets over the total number of people who search for that result. The more people who click your link as opposed to those of your competitors, the higher your SERP CTR. A high SERP CTR is good, a low one is bad.
How to Optimize your SERP CTR
There are several things that you can do to improve your SERP CTR.
Use a compelling title
The title of your web page is one of the first things that people will see Google’s results. The more compelling, engaging and attractive it is, the more people will want to click on it. As an aside, it also helps to add keywords into your title tag so that they show up in the title and increase the chances of you ranking in the first place.
Don’t make your title too long, however. You don’t want Google to cut off your title or to rewrite it on your behalf.
Create an engaging meta description
Below your title is your page’s meta description. This is the second thing a user will probably see in Google so it needs to be just as engaging and enticing as your title. The good news here is that you get more space to tease your content. Make sure you give the reader a reason to click on your link over those of your competitors. You should also include keywords in your meta description as they will come up in bold font on search results pages.
Use short and concise URLs
Your page’s URL is also shown underneath your page title and so this should be optimized, too. Keep it short and clear and try to only use real words in it.
Recently, Google has started letting website owners include emojis into their meta descriptions. This is a great way to connect with your audience and make your listing much more eye-catching. Use emojis if you can but don’t overdo it. A meta description full of emojis will look unprofessional.
Use structured data
Structured data is a fairly technical aspect of website optimization, but it can be really effective at improving the way your result looks in the SERPs. By using structured data in your page’s code, you tell search engines and other sites what parts of your content are referring to. This allows search engines to index it better and display the content better on their websites.
Don’t forget to make sure that the content on your page is high quality, too. There’s no point optimizing CTRs if users aren’t going to like what they find on your website.