It is important for you to know what makes a link pertinent and useful when it comes to web rankings. I will present notes on determining the link quality.
HOW MANY CONVERSIONS WILL YOUR SITE HAVE?
There is one way to know if a link campaign recommended by a friend is good. Just ask yourself, will the visitors from other websites where they get links from will actually convert? This is not about having the right numbers. It’s about roughly estimating if something can be useful or not.
QUALITY SHOULD ALWAYS BE CHECKED.
You need to check from time to time. You should know the types of links other sites have. It is good if there is a good number of inbound links. But if a lot of their links comes from conspicuous link building strategy, you have to move away. If the outbound links are too doubtful or impertinent sites, then, be safe and back away.
WOULD YOU ADVERTISE ON A CERTAIN SITE?
This does not mean that you should pay for a link. This is just to make you think if you would care to put money to advertise on a certain site. If you think you would want to, then, have a figure in your mind and ask yourself the reason for paying that amount. On the other hand, if your answer is because of a third party metric, then, don’t!
THE FINAL METRIC IS NOT THE TRAFFIC.
Not all sites have traffic. Not all of the excellent web pages receive a high PageRank as few of the pages have little outward metrics when it comes to quality.
KNOWING VISITOR INTENT RELEVANCE.
What is the probability that a site visitor looking for Japanese recipe will convert and book a flight to Japan? What is the probability that a site visitor for vintage car site will actually buy a vintage car? This shows the pertinence of visitor intent.
KNOWING TRAFFIC INTENT.
While it is true that a link that has traffic means it is a great link. But, traffic is not always good. It could also be worthless. And this is because of the visitor’s intent. So why do they hang around the site? Read on to know the reason.
THE FAILED FRANTICALLY VICTORIOUS VIRAL LINK CAMPAIGN.
There was this campaign that got such an overwhelming result. The web page became viral. All those social media post cause a heavy traffic! The problem was, although the site had so much links and traffics, the sales remained the same. This only meant the brand awareness was poor.
How can this terrible thing happen? Well, the people had the wrong reasons. This tells us that the true measure of success is not just having a great traffic quality, but most of all, it is the sales that matters the most. Besides, we do all those tedious work just for it, right?
THERE ARE THREE WAYS TO EXAMINE THE QUALITY OF THE LINK.
The first way, ask yourself, will that link able to successfully convert visitors to customers?
Second way, analyze both the inbound and outbound links.
The third way is to know whether the link is useful or not. Thoroughly discuss the connection of links, and if such actually relevancy exists.