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How to Optimize Your Presence for Apple Maps
/in Blog /by Ed SmithWhen we talk about SEO, the discussion is always consumed with Google stuff, from listings to advanced algorithms. This makes business owners shy away from other platforms where they could perform better and give their business an added edge. One of which is Apple Maps. While it’s true that Google Maps is a giant, we […]
Simple Steps to Perform Local SEO Keyword Research
/in Blog /by Ed SmithRanking a business website at the top of the search results isn’t possible without local keywords. These are the phrases your audience is searching on the web. By optimizing your pages with these keywords, you’re bringing your website closer to your target audience. It’s also important that your keywords indicate your location. This way, search […]
Important Tips to Rank on the Map Pack with a Local Business
/in Blog /by Ed SmithThe Map Pack is the coveted spot among businesses. It’s the spot after the sponsored results where the top 3 businesses are listed. By being included in the Map Pack, businesses enjoy better visibility, increased traffic, and improved conversion. Still, it’s not easy to earn a spot in the 3 Pack area. Being in the […]
4 Ways Consumers Look for Local Businesses
/in Blog /by Ed SmithEvery local business wants to get as much exposure as possible. But for them to succeed in winning customers, they should know how the consumers look for businesses in the first place. Nowadays, mobile devices have been dominating web search, with about 52% of the entire global search coming from smartphones and tablets. Business owners […]
A Quick Guide to the Google Knowledge Graph
/in Blog /by Ed SmithThe Google Knowledge Graph is a tool that shows on the sidebar or carousel of the search results. It is where all the information about a business is collated. It was unveiled in 2012 and now contains the business listing, Google Posts, and other elements that allow a user to contact a business without clicking […]