The algorithm that Google uses to rank websites has become much more sophisticated over the last decade. At the turn of the century, ranking on Google was simply a matter of stuffing your pages with a chosen keyword. But that’s not the case anymore. Today, Google’s algorithm is much cleverer. You no longer have to […]

Headings are a crucial part of any article. Not only do they help readers to navigate your content and read it more easily, headings also allow Google to better understand hat your article is about. But using headings correctly can be a little more tricky than it first seems. Here’s what every website owner needs […]