It’s a constant battle to keep your website at the top of Google’s rankings. Every year Google rolls out more algorithm updates that send SEOs scurrying to keep up. SEO takes time but if you haven’t seen results after a year of working on your SEO, it might be time to consider revamping your strategies.
There is a lot to keep track of when it comes to SEO. On-page optimization, keywords, link building, bounce rates, and much more all need to be tracked, managed and improved. But even though there’s a lot to keep track of, it doesn’t mean that SEO has to be complicated. Here are several simple things you can do to improve your SEO.
Long, high-quality content
It is crucial that you publish long, deep and engaging content. All of your pages should have 1,000 words at a minimum and longer is almost always better. You need to publish consistently, too. You should blog at least once a week to make sure that you keep feeding Google and your audience with regular content.
Inbound and outbound links
Your website shouldn’t be an island. It is important that you share the love and link out to lots of other high quality, relevant websites. This shows Google that your content is trustworthy and that reliable. But don’t just link to other websites, make sure that you are also linking to other pages on your own website. This makes sure that any link juice that your pages get will be shared over your entire website.
Improve page load speed
A fast loading website is crucial if you want to succeed in at SEO in 2019. Your website needs to load in no more than a couple of seconds. Any longer and visitors, particularly those using a smartphone, will look elsewhere for information. Page speed is important for two reasons. Firstly Google uses it as a ranking factor. Quicker sites get higher rankings when all else is equal. Secondly, Google also uses bounce rate as a ranking factor. The more people who leave your website because it is slow to load, the worse your rankings could be.
Optimize your images
Website images are often a second thought when it comes to SEO, but they shouldn’t be. While it may not be written content, they can still have a powerful impact on SEO. Use alt tags and keywords to accurately describe the images on your website so that Google knows exactly what they are.
Complex, hard to read pages don’t rank well for a number of reasons. Firstly, Google may use readability as a ranking factor, so hard to read pages won’t rank as well. Even if Google doesn’t, hard-to-read pages will have a higher bounce rate. As we have already discussed, pages with higher bounce rates don’t rank as well. Make sure to keep your content easy to read and follow.
Don’t forget about other forms of media
You shouldn’t just use written content if you want to rank highly. Videos, infographics and other forms of multimedia are a fantastic way to attract readers and links. Content should form just one pillar of your SEO strategy, expand your horizons if you want to rank highly.