For small businesses to thrive in this competitive world, they must learn how to adapt to the technological requirements. This is especially true since most of the people are becoming more and more dependent on online technology; specifically, to search engines. And the more your website shows up in search results queries; the more likely will your business be noticed, visited, and interacted with. One of the best ways to achieve this is through a responsive website design.
A responsive website design is an SEO technique, as well as a design style, that makes a single site respond to the user’s device by adjusting its properties and screen size according to it. Simply put, it allows a website to become compatible for viewing and access to any kind of devices. A responsive web design promotes a positive browsing experience for your potential customers; making them more likely to visit your website which, in turn, could help expand your small business. But that’s not all there is to it. We have listed down some reasons below to convince you why your small business needs a responsive website:
Higher Google Search Ranking
As everyone already knows by now, Google is the go-to place online for search queries. Being the world’s largest search engine, it remains to be the most influential platform for website’s to garner exposure and visibility. And for your small business, this means being able to be seen not only ‘out’ there in Google but ‘up’ there in the search results as well. In 2015, Google added mobile presence as a factor in ranking the results. This simply points to how responsive your small business’ web design is. If your website is fully optimized to fit this requirement, then you will surely get a boost in your Google search ranking.
In this day and age, it is rare to see a person not holding their mobile devices. This fact is especially true as it is found out that more and more people surf the web through their mobile phones. However, much of online mobile users avoid staying on websites that does not fit the screen size of their mobile device. As a result, a responsive website design has become very crucial for small businesses to provide great user experience.
Creates Functional Experience
At the end of the day, business is still business. And for a small business owner, having a responsive website design is a great way to promote your products and services. A responsive web design offers your potential customers a much easier way to access and interact with your business; making your website not only attractive but functional as well.
Gain More Customers
As people prefer to shop on the Internet more via their mobile devices, it is necessary for your small business to attract potential customers to your website. A responsive website design makes your website ready and convenient for online shopping. It makes your products be seen easily and potentially purchased. As a result, you will gain more customers and, more importantly, purchases.