The days of targeting just one keyword per web page are over. As SEO tactics have evolved, the need to optimize for more than one keyword has evolved. Rather than one keyword per page, SEOs now need to optimize for semantic search and user intent. Thanks to the Hummingbird update, Google now takes into account the intent of the search — what the user is trying to find — rather than just ranking pages by keywords. So, now that you know that targeting multiple keywords is necessary, here’s how you can do it.
How to find multiple keywords
Don’t think that optimizing for multiple keywords per page means using synonyms of your main keyword. Instead, you should be using LSI (latent semantic indexing) keywords that are relevant to your overall topic. To find these, check the related searches or people also searched for areas on Google. If I searched for “how to optimize keywords”, I will find LSI keywords like “how do I target keywords in SEO” and “how do you optimize your content for search?”. These aren’t synonyms, instead, they are other keywords that searchers might be interested in.
Analyzing your other keywords?
Finding keywords is the first thing. Now you need to check the competition, search volume, and competition. Your other keywords should be low competition but have high traffic volumes.
Using multiple keywords in your content
If you use WordPress to run your website, there’s a good chance you are using Yoast SEO or All In One SEO. You will need to pay extra to use these kinds of plugins to optimize for multiple phrases, however. So, rather than doing that, you can optimize your meta description and heading tags to contain a range of different keywords. Having a different content section per keyword is a good idea. Not only does it make your content easy to read and navigate, but Google may also be able to draw out sections of your website in the search results.
Make sure to track your new keywords
Don’t forget to add your new keywords to your rankings tracker. There are several online tools that you can use to do this. Whichever you use, make sure that you are tracking all of them per page.
Optimizing for multiple keywords will help you create deeper content
Adding multiple keywords to your page won’t just help you when it comes to semantic search, it will also help you to write deeper and more engaging content. The more keywords you include, the more topics that you will have to write about. It’s not just good for your SEO, it’s good for your readers, too.